17 responded to this post

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 Scott said on July 12th, 2006

That’s awesome.

Love or Hate McDonalds, that is a great billboard IMO.

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 Noah Brier said on July 12th, 2006

I was just on my way over to send the link to you and viola, it’s the last thing you posted. I thought I beat you this once!

You’re good, thanks for all the great content.

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 sel said on July 12th, 2006

won’t it be funny if it rained for a few days and no sun?

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 ray said on July 12th, 2006

quite clever, but sigh… more fast food invasion..

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 fragileheart said on July 12th, 2006

Nifty.

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 MeDeA_ said on July 12th, 2006

wow…interesting…original, i think

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 Northshore said on July 13th, 2006

Yeah but where’s the hacked off high school student refusing to serve breakfast 30 seconds after the allocated time :O)

Still nice use of ‘natural advertising’

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 ELMANCO / Stefano Ricci said on July 13th, 2006

that it’s really a great, and not usual, idea!
unfortunately i hate mac donald…

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 Zeid Nasser said on July 13th, 2006

The only problem is how the shadow moves after noon…. and how effective is this advertisement idea during the night.

Still, very unique and original.

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 Bob said on July 13th, 2006

I likey. But why they hell did they have to hire an engineer to figure that out? Pretty basic stuff. But big agencies DO love to spend money, don’t they?

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 Yulia said on July 13th, 2006

cool.

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 Evil Grimace said on July 13th, 2006

So, what does the billboard do for the other 18 hours of the day? And what kind of message does it send on cloudy days?

So the gag will work for less than 25% of the duration of the billboard? Is Wrigelyville most crowded between 6 AM and Noon? Doesn’t seem a very efficient use of the medium to me. Seems more like a gimmicky outdoor ad that Burnett and Huff are milking for some publicity and industry buzz. Because agencies love to pat themselves on the back, whether or not they’ve done anything worth congratulations.

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 Chris said on July 14th, 2006

i hate the big m but that is brilliant

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 Liz Waldner said on July 28th, 2006

Doesn’t really make me wanna go for a bite to eat there..
makes me think i should go buy some sunblock cause its gonna be a hot day out..hehe..

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