McDonalds
Designed by ad agency Leo Burnett with the input of an engineer, the billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.
Read more here.
Agency: Leo Burnett.
Posted in Outdoor 
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July 12th, 2006 at 6:36 pm
That’s awesome.
Love or Hate McDonalds, that is a great billboard IMO.
July 12th, 2006 at 9:35 pm
I was just on my way over to send the link to you and viola, it’s the last thing you posted. I thought I beat you this once!
You’re good, thanks for all the great content.
July 12th, 2006 at 9:42 pm
won’t it be funny if it rained for a few days and no sun?
July 12th, 2006 at 9:48 pm
quite clever, but sigh… more fast food invasion..
July 12th, 2006 at 10:14 pm
Nifty.
July 12th, 2006 at 11:23 pm
wow…interesting…original, i think
July 13th, 2006 at 2:24 am
Yeah but where’s the hacked off high school student refusing to serve breakfast 30 seconds after the allocated time :O)
Still nice use of ‘natural advertising’
July 13th, 2006 at 3:47 am
that it’s really a great, and not usual, idea!
unfortunately i hate mac donald…
July 13th, 2006 at 5:33 am
McDonald Advertising…
Leo Burnett designed for Mac Donald a billboard who features a real sundial whose shadow falls on a different breakfast item each hour. Great idea, maybe too sharp for Mac!…
July 13th, 2006 at 7:08 am
The only problem is how the shadow moves after noon…. and how effective is this advertisement idea during the night.
Still, very unique and original.
July 13th, 2006 at 8:38 am
I likey. But why they hell did they have to hire an engineer to figure that out? Pretty basic stuff. But big agencies DO love to spend money, don’t they?
July 13th, 2006 at 10:09 am
cool.
July 13th, 2006 at 1:29 pm
[…] Vía Advertising/Design Goodness […]
July 13th, 2006 at 1:39 pm
So, what does the billboard do for the other 18 hours of the day? And what kind of message does it send on cloudy days?
So the gag will work for less than 25% of the duration of the billboard? Is Wrigelyville most crowded between 6 AM and Noon? Doesn’t seem a very efficient use of the medium to me. Seems more like a gimmicky outdoor ad that Burnett and Huff are milking for some publicity and industry buzz. Because agencies love to pat themselves on the back, whether or not they’ve done anything worth congratulations.
July 14th, 2006 at 1:06 am
i hate the big m but that is brilliant
July 19th, 2006 at 9:37 am
[…] Quem é foda, não tem jeito, é foda mesmo. Muito interessante esse outdoor criado para o Mcdonalds pela agência Leo Burnett, que vi no blog Advertising/design goodness. A peça foi criada com a ajuda de um engenheiro e mostra uma haste com o logo do Mcdonalds e a cada hora do dia, a sombra fica em cima de uma das imagens, como um relógio de sombra, daqueles antigos. Muito legal a idéia. Fucking Awesome. Visite o site. […]
July 28th, 2006 at 2:10 am
Doesn’t really make me wanna go for a bite to eat there..
makes me think i should go buy some sunblock cause its gonna be a hot day out..hehe..