15 responded to this post

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 Ben said on July 13th, 2006

The glories that are misuse would be staggering.

Not that I advocate anything of the sort.

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 Peter (lemotox) said on July 13th, 2006

I’m not sure either. It looks pretty photoshopped and bold compared to the rest. And what’s up with the background on the second panel?
Also, I think if he were to actually open the bottle at that angle, coke would pour all over the place, but I am no crown cap bottle expert.

But all that aside, the idea is nice.

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 Peter (lemotox) said on July 13th, 2006

Update:

I seriously doubt this is ever going to exist. Perlodent is a private brand of the german Rossmann drugstore chain. Advertising for such a brand that doesn’t even have its own website is very unlikely in my eyes.

I’m for the student work theory

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 Von K said on July 13th, 2006

I’m calling student work, too. Comic Sans? Come on.

I don’t know about elswhere, but you’d have to disclaim the ass off this thing if you were going to do it in the U.S. Americans will put anything in our mouths, and it just isn’t good for us.

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 Craig said on July 13th, 2006

cmon – no one is going to comment on the glaring visual innuendo that would set of every women’s rights org around the world? If this is real – let me know when the campaign will run. And thank god I own Pepsi stock.

:)

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 Smivey said on July 13th, 2006

That’s not an old-school Coke machine. Just old-school Coke. Yeah, the moment I saw this, I thought it was either done for an award show or someone’s book.

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 akimbo said on July 14th, 2006

Not that this has anything to do with anything–but did you notice the model has one brown eye and one blue one?

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 zeek said on July 14th, 2006

Comic sans? That’s Challkboard- Apples’ C.S. bastard stepchild.
What gives it away as a a comp is the fact it hasn’t been defaced with rude grafitti yet.

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 Will said on July 14th, 2006

wouldn’t the soda pour out if you opened it like that?

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 Von K said on July 14th, 2006

Zeek—touché. That’s what I get for glancing andd going off half-cocked.

It’s still ugly, though.

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 strangeknight said on July 15th, 2006

Not to mention ironic. Soda erodes your teeth ‘cos of the carbonated water. And then there’s all that sugar too.

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 BarbaraFly said on July 15th, 2006

Fake.

Look at the first photo. The right edge of the image and that brushed metal strip are not aligned. The idiots who did this forgot to consider keystoning when they took (or more likely stole) the photo. Also, whenever you see isolated pictures like this, with out any environmental shots, its more likely to be faked; they could have easily taken two steps back and shot this with its surrounding environment (at different angles).

I hope CocaCola sues their pathetic a$$es off.

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 Tani said on July 17th, 2006

BarbaraFly, sorry but your comment about suing is ridiculous. It’s just the sort of typical american flying off the handle sue-happy thing to do. I don’t see what coke would sue them for in the first place, but I’m not legal expert.

In short, enough with the ridiculous suing for god’s sake.

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 Dam said on July 24th, 2006

Yeah dont know why they angled the coke like that, probably just for publicity purposes as not to hide the girl and see the ad.

I like it tho, but funny cause drinking coke doesnt make your teeth strong, on the contrary…

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