Interesting concept behind this. They would change the cover every other day to show how trees are suffering from paper use.
Agency: Tonga Workroom, Shanghai..
Found at: TwentyFour.
Bah…. Not a fan.
I have a hard time believing that time delayed ads like these are very effective. Sure we get the message when it’s shown to us in keyframes, but in the real-world application I doubt anyone even notices.
Does anyone else have a problem with the irony of this campaign? I mean, you’re using more paper than usual for the ad.
Dumb idea to try and win awards.
agree, its a stupid idea. I mean, who goes to the same public toilet everyday. Unless this thing is located in your office, then you’re likely to notice the difference.
From the picture above, looks like this tissue box is loacted in a shopping mall. I’m not going to the mall everyday and into the same toilet everytime tight? unless I work there.
agreed with what everybody said above.
it’s campaigns like these that are going to lead to the death of ambient media and guerilla marketing. it’s become to much of a gimmick now and it’s becoming a bit of a farce amongst the advertising industry professionals.
The only one who’d make a difference at this point would be the owner who stocks the paper towel box. And most paper towel boxes stock recycled paper anyway. So where’s the obvious connection between the paper towel box and deforestation which, as seen in the photoshop concept photos, wouldn’t even have to be explained (except for a tag line on the very last day)?
Far-fetched idea, poor execution.
At first I thought that the image changes are you pull out the paper, but then that would be very difficult to execute. I clicked on the image for a better look, and realised that the image changes after a few days. That doesn’t make sense. Don’t you have to go back to that SAME toilet for almost a week to notice the change? And how many people (other than those in the creative line) are that observant?
If I personally stopped using paper it would never change the world so why bother.
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