» Save Trees advertising/design goodness – advertising and design blog: The best ads & designs and sometimes the worst around the globe.

Save Trees

Interesting concept behind this. They would change the cover every other day to show how trees are suffering from paper use.

Agency: Tonga Workroom, Shanghai..
Found at: TwentyFour.

The Meat Market

Get your ad here for 30 days, for a ridiculous price.

14 responded to this post

Ben Requena said on July 28th, 2006

Bah…. Not a fan.

I have a hard time believing that time delayed ads like these are very effective. Sure we get the message when it’s shown to us in keyframes, but in the real-world application I doubt anyone even notices.

Smivey said on July 28th, 2006

Does anyone else have a problem with the irony of this campaign? I mean, you’re using more paper than usual for the ad.

jebus said on July 28th, 2006

Dumb idea to try and win awards.

calvin said on July 29th, 2006

agree, its a stupid idea. I mean, who goes to the same public toilet everyday. Unless this thing is located in your office, then you’re likely to notice the difference.

From the picture above, looks like this tissue box is loacted in a shopping mall. I’m not going to the mall everyday and into the same toilet everytime tight? unless I work there.

Kenny Bania said on July 29th, 2006

agreed with what everybody said above.

it’s campaigns like these that are going to lead to the death of ambient media and guerilla marketing. it’s become to much of a gimmick now and it’s becoming a bit of a farce amongst the advertising industry professionals.

Freddy (the other one) said on July 30th, 2006

The only one who’d make a difference at this point would be the owner who stocks the paper towel box. And most paper towel boxes stock recycled paper anyway. So where’s the obvious connection between the paper towel box and deforestation which, as seen in the photoshop concept photos, wouldn’t even have to be explained (except for a tag line on the very last day)?

Far-fetched idea, poor execution.

Evon said on July 30th, 2006

At first I thought that the image changes are you pull out the paper, but then that would be very difficult to execute. I clicked on the image for a better look, and realised that the image changes after a few days. That doesn’t make sense. Don’t you have to go back to that SAME toilet for almost a week to notice the change? And how many people (other than those in the creative line) are that observant?

MIchael Schlimmer said on September 11th, 2009

If I personally stopped using paper it would never change the world so why bother.