Beginning this summer, Sprite will unveil their new packaging plus wordmark, since the early 90′s. What are your thoughts on this one?
See the full story details here.
hating the new logo for sure, the can itself reminds me of those mini kegs by heineken
Why? That’s all I ask.
The can looks really cool and fresh- i like the design cause of the minimalistic style and artwork. The Logo is 80′s like. Nobody knows, what that should be.. oh wait, Scotty will know
> Why? That’s all I ask.
probably because 7up rebranded a short while ago.
i remember when they changed from the all-green can to the green-blue gradient. that was a good change. this new silver jounce i am not so sure about.
Fugly. The new logo is too sharp. I get the lemon/lime thing they’re going for, but it’s just so clunky.
Regarding the can design, yeah, not a fan. The reduced size of the type makes it look like a generic brand, especially when they’ve changed everything else about the can design.
what is up with rebranding for rebrandings sake? was there an inherent problem with the previous can? a waste in my opinion.
I like that new can a lot better than the poorly designed website that Coke has to explain it.
I actually like it. The previous (current) design was starting to feel a little too 90′s for me.
That logo is reminiscent of Pepsi, no?
Poor, poor design. Another corporate, hard edged, meaningless logo that has no link with consumer enjoyment, while distracting from the product name/wordmark. As well, the totally unnecessary logo is dated in design and color choice.
Ok, the beveled yin yang S thing is bad enough, but whats the deal with the type treatment. An italic+a gothic+a sign painter script= a really crappy logo.
hm, nah..not feeling the type nor the logo. its to angular and sharp..i think : (
the Sprite type is fine by me. but the logo is horrendous! did they hire a college student to to this?? i’m not looking forward to the new can for sure
There is nothing wrong with the old one. The advertising commercials look promising, though.
i think the same than you!
it lÃ±ooks like pepsi’s one…!
What the fuck is going on with the p,r,t,e?
What on earth were they thinking?
That logo is absolute pap. And I’m not at all liking the type either. Mind you, nothing more than typical for a brand which in my opinion has pretty much always missed the nail.
The silver top and bottom speak of cold refreshment better than the old can. The logo, however, is an abomination.
The new look is okay, nothing great though. I can see the purpose of getting from the 90′s image to this century. Positive about the new look is its freshness (as I suppose that’s where they’re aiming for), but the logo could be better.
Now, when people are making comments I would like to hear more detailed arguments for or against the subject. Now we’re are arguing on that-sucks-vs-great-work level that doesn’t take the conversation anywhere. Too harsh?
Greetings from up north.
why are most of the rebranding all….crap? I like the old one better then again maybe cause Im use to that one….this is too futuristic and edgy for me.
It wasn’t until the third time I looked at it that I realized the logo mark represented a lemon and lime. At first it looked like a B2B logo for a chemical company. (Not a compliment.)
Of all of the redesigns that are going on lately in major products – this is one to the least bad.
Now – if they would only call Fanta what it really is – different flavored Sprite – unite the two brands and use the new “S” logo in different colors to signify flavor – then I’d be even more on board.
Oh – and I DO like the horizontal stripe thing much better than the diagonal. The odd diagonal layout of the can has always bothered me. This one, where the color seems to be sandwiched between ice is very nice.
loving the artwork on the can and hating the new logo!
Whoever done it is lost.
The logo sybmol is uncool. Looks too much like a lime version of Pepsi, which is a big mistake. You don’t want such brand confusion. The type and background is good, but the smaller overall logo on the can is a pity. Less shelf inpact.
New logo is not cool… it’s so!
Sure, the old one need a redesign, but could be done a better work
You’re right. I didn’t see the Pepsi until you pointed it out but now its all I can see. I’m surpirsed they let it get that close.
What the heck is up with the “p”? Hideous.
At first glance, the new logo gets the basic idea across – lemon, lime, etc., but the longer i look at it the more amorphous/non-specific it gets. In fact, it looks a lot like the logo for a local cable company…
I like the ice-reminicent stripes at top & bottom. Don’t really understand the need to bevel the yin/yang “S” shape. The dimensionality doesn’t sit well with the rest of the can gfx.
And like everyone else said, WTF is up with those letters? Esp the “P”? That little angle at the bottom is very distracting. The “E” almost looks like a diferent font entirely, plopped on at the end.
You guys are missing the point of this redesign; Of course it looks like crap to you. it’s not meant for late 20′s/30 year olds… it’s for younger kids who look for the whole “EXXXTREEEEME!!” marketing crap. the sharpness of the yin yang/S thing and the altered typeface, the almost graffiti-like ragged border, and the change of empasis from the word “SPRITE” to the limon lime… expect to see giant billboards of that “cool-looking” logo at snowboarding events, etc. with a very tiny or even absent word “Sprite”.
Modern rebrandings aren’t grounded in good design; they’re grounded in psychology aimed at your target demographic.
Rick, thank you. It took over 30 comments for a relevant argument. I don’t agree it’s crap if it makes the job done. Sorry all the ADs out there, but this is not a drawing contest. Of course you may express your own views about the new look, pretty much everyone is capable of better work (because advertising is so damn easy).
Fcuk the target group, fcuk the sales target.
I think you could still reach the youth market without such a awful logo. I like the layout of the can much more than the previous version. I am not having fits about the font as they clearly are going for a youth market but the logo is awful. If I didn’t have the old can image in front of me I wouldn’t have figurd out that this is a new versio nof the lemon-lime logo.
With the Baskin Robbins design and now this I’m afraid to see what other brands will switch to gaudiness in the name of going after the youth market.
ah crispin. the only thing about this whole sublymonal deal is that they shortened the obey your thirst to …OBEY.
Look out shepard fairey, bogusky just bogarted your word.
this design is just waiting to become dated
Obviously someone forgot to “Obey Their Graphic Designer.”
And someone grab me a Pepsi.
The new logo could be more lemon-like. I am not convinced that this change was a good one…
i lik the old one the brandname isw clear and strong
i lik the old one
I think the new logo is sharp and up to date, gives the feeling of ice cold drink that is refreshing
the old one ti too crowded with colors and for nothing
when you put the 2 together u see the difference
I would go for the new one and people will get use to it
try asking the same thing in a year and you will get the right answer
Well this rebrand didnâ€™t last long. Sprite is once again in redo mode attempting to recapture those alienated by this hip-hop faze. Creating a new â€œyouthful, but not youth targetedâ€ look.
Trackback and pingback from other blogger
Email Address (*private)
Spam protection: Sum of 1 + 3 ?
Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments