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Zoo

Interesting use of outdoor to promote the arrivals of giraffes at a local zoo. Wish there could have been a bottom version to it as well.

Agency: BBDO, San Francisco.

The Meat Market

Get your ad here for 30 days, for a ridiculous price.

14 responded to this post

Nigel said on July 17th, 2006

Nice… could work for pythons too perhaps, though they don’t have half the charisma of giraffes.

:-\

ray said on July 17th, 2006

i think its an interesting idea to see these ‘giraffes’ dotted in the city. a sure way to grab children’s (and parents for that matter) attention.

McCann Worker said on July 18th, 2006

This is in San Francisco! The first picture is actually right next to my work’s building which happens to be McCann Erickson, an ad agency. We were wondering why they had covered the pole with that animal print! Really cool how I came upon this picture.

ivan said on July 18th, 2006

very nice! they bought two flags, but own the whole pole.

geemoney said on July 18th, 2006

I took work in SF an at agency.. and I haven’t seen these ads anywhere else except along “agency row.” Has anyone else see them other places?

Alexandre said on July 19th, 2006

We really did it last year in Paris.

http://www.bestadsontv.com/blog/index.php?cat=20

Bob said on July 19th, 2006

//Wish there could have been a bottom version to it as well. //

Agreed. At the very least, they could have placed some fake giraffe poop next to the pole.

Dam said on July 23rd, 2006

I like it, i think it works great with the purpose of the arrival of the giraffes and the way they played with ideas works for both kids and dads.

Its one of those publicity stunts that remains in your mind.

The only down side is that it is quite limited for giraffes,nevertheless they could easely put some monkeys on top in the future.

Zeid said on July 24th, 2006

This works well if the Zoo’s logo includes a Giraffe (which it does) or if it’s Giraffe Week or Month at the Zoo….. making Giraffes the main attraction.

Other outdoor implementations on objects on the street other than a lamp-post can be used for the other animals.