Zoo
Interesting use of outdoor to promote the arrivals of giraffes at a local zoo. Wish there could have been a bottom version to it as well.
Agency: BBDO, San Francisco.
Posted in Outdoor 
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July 17th, 2006 at 3:23 pm
Nice… could work for pythons too perhaps, though they don’t have half the charisma of giraffes.
:-\
July 17th, 2006 at 8:29 pm
i think its an interesting idea to see these ‘giraffes’ dotted in the city. a sure way to grab children’s (and parents for that matter) attention.
July 18th, 2006 at 1:58 am
This is in San Francisco! The first picture is actually right next to my work’s building which happens to be McCann Erickson, an ad agency. We were wondering why they had covered the pole with that animal print! Really cool how I came upon this picture.
July 18th, 2006 at 3:51 am
very nice! they bought two flags, but own the whole pole.
July 18th, 2006 at 8:41 am
[...] Gracias a Freddy [...]
July 18th, 2006 at 11:17 am
I took work in SF an at agency.. and I haven’t seen these ads anywhere else except along “agency row.” Has anyone else see them other places?
July 19th, 2006 at 12:48 pm
We really did it last year in Paris.
http://www.bestadsontv.com/blog/index.php?cat=20
July 19th, 2006 at 2:40 pm
//Wish there could have been a bottom version to it as well. //
Agreed. At the very least, they could have placed some fake giraffe poop next to the pole.
July 20th, 2006 at 10:07 am
[...] Here are the print execution for the San Francisco Zoo, you can view the outdoor ads here. [...]
July 23rd, 2006 at 11:04 pm
I like it, i think it works great with the purpose of the arrival of the giraffes and the way they played with ideas works for both kids and dads.
Its one of those publicity stunts that remains in your mind.
The only down side is that it is quite limited for giraffes,nevertheless they could easely put some monkeys on top in the future.
July 24th, 2006 at 3:36 am
Arriva la giraffa…
Simpatica trovata per annunciare l’arrivo delle giraffe in uno zoo locale.
Il primo che lascia un commento rispondendo a questa domanda, vince un “Bravo” da parte nostra: Di che colore ha la lingua la giraffa?
Non vale cercare in internet!
…
July 24th, 2006 at 4:10 am
This works well if the Zoo’s logo includes a Giraffe (which it does) or if it’s Giraffe Week or Month at the Zoo….. making Giraffes the main attraction.
Other outdoor implementations on objects on the street other than a lamp-post can be used for the other animals.
May 20th, 2009 at 10:23 am
[...] saw this outdoor campaign at Advertising/Design Goodness, and decided that what would really make everyone’s day is some good old fashioned giraffe [...]
June 21st, 2009 at 12:40 pm
[...] saw this outdoor campaign at Advertising/Design Goodness, and decided that what would really make everyone’s day is some good old fashioned giraffe facts. [...]