Nice subliminal work, i like it
takes too long to “see” the figures within the image.
Had to look at the larger version before I could make out the hidden figures. But when I saw them I was very impressed! Great idea.
I have to say. I really can’t tell what I’m suposed to “see”. any help?
I’m still not sure what I’m looking at here..
It is definitely something that needs to be passed over twice before seeing the figures. Satisfying once you do spot them though.
It’s not that new, the execution is so-so. Nope, I’m not a fan.
I’m with ray – it took me until reading the comments to see the figures. But once I did, I did like the third one quite a bit. I think it doesn’t help that the colors are so strong & different from one another. I know they’re typical map colors, but maybe if they were dulled a bit, and just the figure ones were brighter then it would be easier to see.
sorry – fix that – I like the 4th one the best.
Might I suggest that the people that “can’t see it” simply need to acquaint themselves better with a world map?
What the hell you babling about Rob? There’s no need to get acquainted with any maps. It’s just so deja vu this concept. It’s been done for a zillion times in a zillion different ways. So this post doesn’t surprise in any way at all.
i think it’s awesome. Took me a little while to see the figures, but that doesn’t make it bad. In a way they probably want to communicate exactly that, that you need to think about things a little deeper if you want to understand them.
Well, I saw it right away. Great work.
show us where it’s been done pal.this is is very nice work, sure to pick up some metal
People who find it difficult to see things are imho living proofs of those targeted by this campaign ….
Can Iain please tell me what is it that we see today is really all that original? All ideas & executuions that we see today have probably been done before…Its all about bringing your message across effectively and hitting your target audience…With that said, I think this campaign has been beautifully art-directed and works ‘spot-on’ for BBC!
For those of you who can’t see the images, try finding people within the maps.
And for those of you who can, dont’ be so condescending. They’re just optical illusions…I don’t how looking at real maps will help someone see the images or knowing anythign about current events either.
But cool nevertheless.
LOL! Awesome work! I don’t know if my brain works differently than everyone else who said they can’t see anything, but I see the ‘hidden’ images clearly, and they’re wonderful. Very creative and imaginative. Great stuff, Karen!
I was linked here from Neatorama and the map shown there is at a larger size, and I couldn’t “see” anything in it, but when I came here I was able to make out the hidden images easily.
Nice work, love it.
I don’t think it’s at all too subtle nor do I think it’s overdone. The colour scheme and the overall look of the map are closely related to many modern maps we see today online and in the media. If you used the look of an old map from the 1400′s, it wouldn’t translate the hidden, and very current-events-orientated, images; a man armed with an assault rifle standing over a blindfolded prisoner on his knees, a protester with a molotov cocktail battling a riot cop, and a man firing an assault rifle. No?
It was especially interesting to me to see the use of the image of the protester throwing the cocktail. It has been used many times in indie media, left wing political art, and even an Adbusters cover I believe, over the years. BBC seems to pay hommage to what has now become a somewhat famous symbol of the modern revolutionary struggle. Neat.
Quick! Let’s get really opinionated over something as simple as an ad campaign. And “People who find it difficult to see things are imho living proofs of those targeted by this campaign” is completely nonsensical. Being unable to see something in the map doesn’t have anything to do whatsover with staying up on current events. At all. As for whether this has been done before or not, it really doesn’t matter. It may not be original or clever but it was done well. Considering the amount of material that’s been “done before” it’s virtually impossible to find something that’s completely original. Everything’s been done before in some way or another.
I saw it straight away too… I like it. I also don’t remember seeing anything like it before either.
sara, are these really “optical illusions”?
Yeah, this advertising is probably not for americans. they need something more low-brow
Yeah, Prague, clearly BBC America would not want to advertise to Americans.
Some real geniuses prowling the Czech streets these days, it would seem.
WOW! This is really spooky when you look at it and see the hidden images. VERY IMPRESSIVE!
Can’t they find something better do do in their spare time? I seen the images. My kids could do a better job.
Sorry, I am a student of geography and current events but I don’t get it.
Interesting, but difficult to catch the point. There are obvious nation shapes, but not necessarily where they should be, or even in opposition based on current conflicts.
Too violent for me.
I think this campaign has accomplished exactly what it was meant to do. Can you name the organization that uses creative map images about world events?
I see it. Big deal! kindergarten stuff! Whoopi Di Do! Next.
You folks do realize that a good portion of the population, mostly Men, have some degree of colorblindness?
That’s why it’s hard to see…no other reason
I think the issue is not whether you can see the images or not…but whether this is a valid advertising campaign. Does it crack on the U.S. and U.K.?
In the picture there are hidden images take a minute and look for something and then you will see it. It is a message about war i dont want to give it away but just take a minute and look for a image
The other figure is someone carrying two dead birds with a mask, an allusion to Bird Flu.
I think its kind of neat, its like the old political cartoons that they had during war time, trying to portray one country or geographic region as the aggressor or specific traits. Basically the personification of countries.
It is subtle though, I missed it the first time over until I saw the Fourth one. I was too busy trying to figure out what it was a map of and why it was controversial. …I thought it was a map of something like the idea of syriana or global warming or something.
Once you know you are looking for images of human beings, it’s easy. However, at first I thought it was something about Continental Drift or Global Warming or Political realignments. I think it needs whatever voice blurb that goes with it in order to “Get it.”
What area of the world are these maps depicting? Ex: If the ads didn’t have the various colors, what area of the globe (ie, countries) are the maps depicting? I’m not familiar with the atlas behind the ads.
Pics depict: Masked man carrying two chickens,Protester throwing something and a man in armor, soldier on the ground with rifle, soldier aiming a rifle at a man on his knees. Took me awhile.
Great work! I saw it immediately. It shows great imagination. The comments made by the people show the reality of War and the state of our world today. Horrible things are happrning all around us, some see it, while others pretend not to even though it right in front of their eyes!
same sort of thing done in 1500s maps, paintings,engravings,and even an entire room with wood inlay.
I am not sure if I have ever seen this done before but it does remind me of the world we live in now. It is thought provoking!
It took a while but I finally saw what was going on…those are pretty cool!
Am really impressed with the artists rendition of war news hidden in the maps, and how she has shown how countries change borders etc due to war. Even reminds me of the Rorschach tests. ~Beth
I have a suggestion… If I can humbly submit it to you?… Please?… Try to think about THIUS instead… TRANSFORMING HATE and separation to LOVE and UNITY for ALL! … GLOBL PEACE?… CAN we DO IT finally?
so… in THIS SPIRIT?… I would like to just shed some LIGHT into the situation … if you will all just please indulge me? …
Can we all just try HARDER to concentrate on something MUCH MORE PROACTIVE… USE our Intelligence to promote UNITY instead of hatred for each other?… Its not about who can SEE what… It’s about Brotherhood of MAN! … and loving each other!… regardless of who is right or wrong! … about bringing GLOBAL PEACE … and this is ONLY done through the power of UNCONDITIONAL LOVE!.. So?… Please my “fellow brothers and sisters”?… of the GLOBAL COMMUNITY (whatever nation you are from) .. Can we all just try a little bit harder to USE our TALENTS for GOOD?..
IF we ALL did our own INDIVIDUAL part JUST to DO THIS ONE THING ALONE?… (in the words of a GREAT ONE) …
JUST IMAGINE!!! … What a world we could ALL HAVE!
I love you ALL!
Person in hazmat suit holding what appears to be two turkeys. Is this about avian flu or is it inferred the US would invade Turkey next?
Person held at gunpoint. Happens all over the world – all sides for well over 100 years.
Civil disobedience. Male throwing molotov at male with helmet, club and shield running at him. Happens pretty much everywhere.
Soldier lying on ground firing East. Helmet isn’t American.
These four images are nicely done. Are they meant to be taken together as a message? It’s difficult to make much of it.
Subliminal messages reminding us the harsh reality of war.
Good luck to BBC-World. Hopefully there are still a few people left in the world who will remember that the right to become”global” was BOUGHT and PAID for by some who should be thought of dearly and with great respect!
I’m American and I don’t need anything low-brow.
I think there a great piece of art, and I saw it immediately.
How about a peace sign!
Enough hate, could the map change?
I couldn’t find anything till I read ray comments on the figures.
This is a good piece of Work. Brilliant!
I AM COLOR BLIND AND I COULD SEE THE PICTURES. SOME OF YOU PEOPLE NEED NEW EYES
Aren’t we profound? These images are called human frigging history. Pick a date. Pick a country. They are thought provoking, but for those who feel the need to “rub” Americans and Brits for being warmongers maybe you should look down at the oil stain on the ground next time you are gassing up your SUV or BMW and tell us what f-ing image that one says about you.
i was staring at these for ages, used photoshop to desaturate them, all sorts and I just couldn’t see them. But as soon as I read a description of one of them, i could see them all. duh!
I love you, Jean!!!!!!!!!
Okay, I am both good at this type of thing, and educated; But I cannot see anything. So please, those of you with conceit, do not judge the ones who cannot see it. I am sure there are things you do not know that I know quite well. I am very familiar with maps of the world. From the days of the Precambrian to today…….. so email me already and tell me what it is I am looking for in the images……. I’m lost in a sea of angry sharks here. *email address: firstname.lastname@example.org >>> no personal attacks to this email please, I come in peace.
OMG, okay, I see it, I must have been having a bad viewing day or something. These are pretty kewl, good job.
I ride the Long Island RR everyday and have seen these
posters for a while. At first I was trying to figure out
where these places might be. Then the guy in the bio
suit carrying the two dead birds just jumped off the page!
This morning I noticed the one with the guy holding the
gun pointed at the blindfolded person.
This is VERY clever!
For all people can’t see what is here.
Map 1 : Is a man with a mask in the mouth carrying 2 chickens. (aviar theme)
Map 2 : is a man with a fusile and a surrender.
Map 3 : two protestants with molotovs
Map 4: Is a man shooting his fusil.
You’ re welcome.
is this map real? are these images really in the original world map?
The idea its nice and I saw it right a way â€“ but it made me feel like the world map changed to flight.
How do i get the full posters? i had one but its worn and would like the full set.
omg it took me a loooong time to see it
i love it
this campaign’s great.
and deservedly recognized by The One Show, D+AD, Clios, etc. fantastic work.
freaking awesome. you guys need to respect
fantastic idea, beautifully executed
i love stuff like this. i’m artist so this type of stuff is right up my alley. i saw the images immediately. great work! are there any more to publish?
Subliminal? Subtle? Err… not quite.
If you can’t see it it’s not a bad reflection on you though.
Mostly men are colour blind? Wonder if a woman made that comment??
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