BBC World
Illustrations by: Karen Minot.
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August 6th, 2006 at 6:01 pm
[…] Aller, un petit indice, la source : Advertising/Design Goodness […]
August 6th, 2006 at 7:31 pm
Nice subliminal work, i like it
August 6th, 2006 at 9:17 pm
takes too long to “see” the figures within the image.
August 6th, 2006 at 10:23 pm
Had to look at the larger version before I could make out the hidden figures. But when I saw them I was very impressed! Great idea.
August 7th, 2006 at 12:46 am
I have to say. I really can’t tell what I’m suposed to “see”. any help?
August 7th, 2006 at 2:58 am
I’m still not sure what I’m looking at here..
August 7th, 2006 at 3:02 am
It is definitely something that needs to be passed over twice before seeing the figures. Satisfying once you do spot them though.
August 7th, 2006 at 10:14 am
It’s not that new, the execution is so-so. Nope, I’m not a fan.
August 7th, 2006 at 11:53 am
I’m with ray - it took me until reading the comments to see the figures. But once I did, I did like the third one quite a bit. I think it doesn’t help that the colors are so strong & different from one another. I know they’re typical map colors, but maybe if they were dulled a bit, and just the figure ones were brighter then it would be easier to see.
August 7th, 2006 at 11:53 am
sorry - fix that - I like the 4th one the best.
August 7th, 2006 at 6:04 pm
[…] Novi tiskani oglasi za BBC World na temo “News beyond your borders.” […]
August 8th, 2006 at 3:38 am
Might I suggest that the people that “can’t see it” simply need to acquaint themselves better with a world map?
August 8th, 2006 at 9:55 am
What the hell you babling about Rob? There’s no need to get acquainted with any maps. It’s just so deja vu this concept. It’s been done for a zillion times in a zillion different ways. So this post doesn’t surprise in any way at all.
August 8th, 2006 at 12:46 pm
i think it’s awesome. Took me a little while to see the figures, but that doesn’t make it bad. In a way they probably want to communicate exactly that, that you need to think about things a little deeper if you want to understand them.
August 8th, 2006 at 2:20 pm
Well, I saw it right away. Great work.
August 8th, 2006 at 5:24 pm
Hey Ian
show us where it’s been done pal.this is is very nice work, sure to pick up some metal
August 9th, 2006 at 5:06 am
People who find it difficult to see things are imho living proofs of those targeted by this campaign ….
August 9th, 2006 at 6:00 pm
[…] I really liked this campaign for BBC World’s launch in the US. Excellent work by the illustrator Karen Minot. […]
August 10th, 2006 at 7:47 pm
[…] Via [Advertising/Design Goodness]. […]
August 12th, 2006 at 1:42 pm
[…] Smart BBC-kampanj med illustrationer av Karen Minot. Se även det tidigare inlägget Amnesty-kampanj. […]
August 12th, 2006 at 3:26 pm
Can Iain please tell me what is it that we see today is really all that original? All ideas & executuions that we see today have probably been done before…Its all about bringing your message across effectively and hitting your target audience…With that said, I think this campaign has been beautifully art-directed and works ’spot-on’ for BBC!
August 17th, 2006 at 5:26 pm
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August 17th, 2006 at 6:24 pm
[…] Link - via Smidigt.se […]
August 17th, 2006 at 9:45 pm
For those of you who can’t see the images, try finding people within the maps.
And for those of you who can, dont’ be so condescending. They’re just optical illusions…I don’t how looking at real maps will help someone see the images or knowing anythign about current events either.
But cool nevertheless.
August 18th, 2006 at 12:20 am
[…] read more | digg story […]
August 18th, 2006 at 12:59 am
LOL! Awesome work! I don’t know if my brain works differently than everyone else who said they can’t see anything, but I see the ‘hidden’ images clearly, and they’re wonderful. Very creative and imaginative. Great stuff, Karen!
August 18th, 2006 at 4:51 am
I was linked here from Neatorama and the map shown there is at a larger size, and I couldn’t “see” anything in it, but when I came here I was able to make out the hidden images easily.
Nice work, love it.
I don’t think it’s at all too subtle nor do I think it’s overdone. The colour scheme and the overall look of the map are closely related to many modern maps we see today online and in the media. If you used the look of an old map from the 1400’s, it wouldn’t translate the hidden, and very current-events-orientated, images; a man armed with an assault rifle standing over a blindfolded prisoner on his knees, a protester with a molotov cocktail battling a riot cop, and a man firing an assault rifle. No?
It was especially interesting to me to see the use of the image of the protester throwing the cocktail. It has been used many times in indie media, left wing political art, and even an Adbusters cover I believe, over the years. BBC seems to pay hommage to what has now become a somewhat famous symbol of the modern revolutionary struggle. Neat.
August 18th, 2006 at 8:44 am
Quick! Let’s get really opinionated over something as simple as an ad campaign. And “People who find it difficult to see things are imho living proofs of those targeted by this campaign” is completely nonsensical. Being unable to see something in the map doesn’t have anything to do whatsover with staying up on current events. At all. As for whether this has been done before or not, it really doesn’t matter. It may not be original or clever but it was done well. Considering the amount of material that’s been “done before” it’s virtually impossible to find something that’s completely original. Everything’s been done before in some way or another.
August 18th, 2006 at 10:36 am
I saw it straight away too… I like it. I also don’t remember seeing anything like it before either.
August 18th, 2006 at 11:41 pm
sara, are these really “optical illusions”?
August 19th, 2006 at 7:30 am
Yeah, this advertising is probably not for americans. they need something more low-brow
August 19th, 2006 at 4:21 pm
Yeah, Prague, clearly BBC America would not want to advertise to Americans.
Some real geniuses prowling the Czech streets these days, it would seem.
August 21st, 2006 at 9:09 am
[…] Look hard at these images… It’s not obvious at a first glance. […]
August 22nd, 2006 at 6:05 am
[…] Can you see it? Amazing subliminal images within these BBC World adverts! Subtle but very well done I think. More here. […]
August 22nd, 2006 at 7:14 am
[…] Can you see it? Amazing subliminal images within these BBC World adverts! Subtle but very well done I think. More here. […]
August 22nd, 2006 at 9:35 am
WOW! This is really spooky when you look at it and see the hidden images. VERY IMPRESSIVE!
August 22nd, 2006 at 9:40 am
Can’t they find something better do do in their spare time? I seen the images. My kids could do a better job.
August 22nd, 2006 at 9:45 am
Sorry, I am a student of geography and current events but I don’t get it.
August 22nd, 2006 at 9:51 am
Interesting, but difficult to catch the point. There are obvious nation shapes, but not necessarily where they should be, or even in opposition based on current conflicts.
August 22nd, 2006 at 9:53 am
Too violent for me.
August 22nd, 2006 at 9:59 am
I think this campaign has accomplished exactly what it was meant to do. Can you name the organization that uses creative map images about world events?
August 22nd, 2006 at 9:59 am
I see it. Big deal! kindergarten stuff! Whoopi Di Do! Next.
August 22nd, 2006 at 10:26 am
You folks do realize that a good portion of the population, mostly Men, have some degree of colorblindness?
That’s why it’s hard to see…no other reason
August 22nd, 2006 at 11:37 am
I think the issue is not whether you can see the images or not…but whether this is a valid advertising campaign. Does it crack on the U.S. and U.K.?
August 22nd, 2006 at 12:14 pm
In the picture there are hidden images take a minute and look for something and then you will see it. It is a message about war i dont want to give it away but just take a minute and look for a image
August 22nd, 2006 at 12:53 pm
The other figure is someone carrying two dead birds with a mask, an allusion to Bird Flu.
I think its kind of neat, its like the old political cartoons that they had during war time, trying to portray one country or geographic region as the aggressor or specific traits. Basically the personification of countries.
It is subtle though, I missed it the first time over until I saw the Fourth one. I was too busy trying to figure out what it was a map of and why it was controversial. …I thought it was a map of something like the idea of syriana or global warming or something.
August 22nd, 2006 at 12:54 pm
Once you know you are looking for images of human beings, it’s easy. However, at first I thought it was something about Continental Drift or Global Warming or Political realignments. I think it needs whatever voice blurb that goes with it in order to “Get it.”
August 22nd, 2006 at 1:07 pm
What area of the world are these maps depicting? Ex: If the ads didn’t have the various colors, what area of the globe (ie, countries) are the maps depicting? I’m not familiar with the atlas behind the ads.
August 22nd, 2006 at 1:28 pm
Pics depict: Masked man carrying two chickens,Protester throwing something and a man in armor, soldier on the ground with rifle, soldier aiming a rifle at a man on his knees. Took me awhile.
August 22nd, 2006 at 1:49 pm
Great work! I saw it immediately. It shows great imagination. The comments made by the people show the reality of War and the state of our world today. Horrible things are happrning all around us, some see it, while others pretend not to even though it right in front of their eyes!
August 22nd, 2006 at 1:54 pm
same sort of thing done in 1500s maps, paintings,engravings,and even an entire room with wood inlay.
August 22nd, 2006 at 1:59 pm
I am not sure if I have ever seen this done before but it does remind me of the world we live in now. It is thought provoking!
August 22nd, 2006 at 2:04 pm
It took a while but I finally saw what was going on…those are pretty cool!
August 22nd, 2006 at 2:24 pm
Am really impressed with the artists rendition of war news hidden in the maps, and how she has shown how countries change borders etc due to war. Even reminds me of the Rorschach tests. ~Beth
August 22nd, 2006 at 2:26 pm
I have a suggestion… If I can humbly submit it to you?… Please?… Try to think about THIUS instead… TRANSFORMING HATE and separation to LOVE and UNITY for ALL! … GLOBL PEACE?… CAN we DO IT finally?
so… in THIS SPIRIT?… I would like to just shed some LIGHT into the situation … if you will all just please indulge me? …
Can we all just try HARDER to concentrate on something MUCH MORE PROACTIVE… USE our Intelligence to promote UNITY instead of hatred for each other?… Its not about who can SEE what… It’s about Brotherhood of MAN! … and loving each other!… regardless of who is right or wrong! … about bringing GLOBAL PEACE … and this is ONLY done through the power of UNCONDITIONAL LOVE!.. So?… Please my “fellow brothers and sisters”?… of the GLOBAL COMMUNITY (whatever nation you are from) .. Can we all just try a little bit harder to USE our TALENTS for GOOD?..
IF we ALL did our own INDIVIDUAL part JUST to DO THIS ONE THING ALONE?… (in the words of a GREAT ONE) …
JUST IMAGINE!!! … What a world we could ALL HAVE!
PEACE!
I love you ALL!
August 22nd, 2006 at 5:36 pm
Person in hazmat suit holding what appears to be two turkeys. Is this about avian flu or is it inferred the US would invade Turkey next?
Person held at gunpoint. Happens all over the world - all sides for well over 100 years.
Civil disobedience. Male throwing molotov at male with helmet, club and shield running at him. Happens pretty much everywhere.
Soldier lying on ground firing East. Helmet isn’t American.
These four images are nicely done. Are they meant to be taken together as a message? It’s difficult to make much of it.
August 22nd, 2006 at 6:03 pm
Subliminal messages reminding us the harsh reality of war.
August 22nd, 2006 at 6:13 pm
Good luck to BBC-World. Hopefully there are still a few people left in the world who will remember that the right to become”global” was BOUGHT and PAID for by some who should be thought of dearly and with great respect!
August 22nd, 2006 at 10:26 pm
I’m American and I don’t need anything low-brow.
I think there a great piece of art, and I saw it immediately.
August 22nd, 2006 at 11:00 pm
Ditto Tamar!
How about a peace sign!
Enough hate, could the map change?
August 22nd, 2006 at 11:56 pm
I couldn’t find anything till I read ray comments on the figures.
August 22nd, 2006 at 11:57 pm
This is a good piece of Work. Brilliant!
August 23rd, 2006 at 1:56 am
I AM COLOR BLIND AND I COULD SEE THE PICTURES. SOME OF YOU PEOPLE NEED NEW EYES
August 23rd, 2006 at 8:44 am
Aren’t we profound? These images are called human frigging history. Pick a date. Pick a country. They are thought provoking, but for those who feel the need to “rub” Americans and Brits for being warmongers maybe you should look down at the oil stain on the ground next time you are gassing up your SUV or BMW and tell us what f-ing image that one says about you.
August 24th, 2006 at 5:02 am
[…] BBC World A different arm of Auntie is up to some interesting work. Did the image at the top make any sense? Not to me it didn’t until you see it alongside the other BBC World Adverts. This site really appeals to the failed artist in me. The Lego ads are great too. […]
August 24th, 2006 at 6:25 am
wow.
i was staring at these for ages, used photoshop to desaturate them, all sorts and I just couldn’t see them. But as soon as I read a description of one of them, i could see them all. duh!
very smart.
August 28th, 2006 at 3:20 pm
[…] Check out these ads for BBC World at Design Goodness. […]
September 1st, 2006 at 11:56 am
I love you, Jean!!!!!!!!!
September 28th, 2006 at 10:53 am
Okay, I am both good at this type of thing, and educated; But I cannot see anything. So please, those of you with conceit, do not judge the ones who cannot see it. I am sure there are things you do not know that I know quite well. I am very familiar with maps of the world. From the days of the Precambrian to today…….. so email me already and tell me what it is I am looking for in the images……. I’m lost in a sea of angry sharks here. *email address: brooke_lea_girlie@yahoo.com >>> no personal attacks to this email please, I come in peace.
October 2nd, 2006 at 9:49 pm
OMG, okay, I see it, I must have been having a bad viewing day or something. These are pretty kewl, good job.
November 2nd, 2006 at 9:43 am
I ride the Long Island RR everyday and have seen these
posters for a while. At first I was trying to figure out
where these places might be. Then the guy in the bio
suit carrying the two dead birds just jumped off the page!
This morning I noticed the one with the guy holding the
gun pointed at the blindfolded person.
This is VERY clever!
February 1st, 2007 at 4:56 pm
For all people can’t see what is here.
Map 1 : Is a man with a mask in the mouth carrying 2 chickens. (aviar theme)
Map 2 : is a man with a fusile and a surrender.
Map 3 : two protestants with molotovs
Map 4: Is a man shooting his fusil.
You’ re welcome.
March 12th, 2007 at 7:39 am
[…] : AdGoodness. BBC Press […]
June 24th, 2007 at 4:52 am
[…] BBC WorldAdvertising/Design Goodness #把地圖想像成這樣,真有創意 […]
July 4th, 2007 at 11:27 am
[…] While stumbling around trying to figure out where I originally got that ad from, I found another set of BBC ads with the same sort of theme, but different design. Very […]
September 10th, 2007 at 4:08 pm
is this map real? are these images really in the original world map?
October 15th, 2007 at 3:00 am
The idea its nice and I saw it right a way – but it made me feel like the world map changed to flight.
March 15th, 2008 at 8:05 pm
How do i get the full posters? i had one but its worn and would like the full set.
March 21st, 2008 at 11:40 pm
omg it took me a loooong time to see it
great work
i love it
^ ^
June 2nd, 2008 at 11:09 am
this campaign’s great.
and deservedly recognized by The One Show, D+AD, Clios, etc. fantastic work.
June 2nd, 2008 at 11:50 am
freaking awesome. you guys need to respect
September 5th, 2008 at 10:36 am
fantastic idea, beautifully executed
September 8th, 2008 at 3:38 pm
i love stuff like this. i’m artist so this type of stuff is right up my alley. i saw the images immediately. great work! are there any more to publish?