12 responded to this post

 REX TAM said on August 26th, 2006

I like this kind Picture,Very natural,Sport ad picture needs in this atmosphere.

 Chris said on August 27th, 2006

ploise exploin… i dont ‘get it’

 calvin said on August 27th, 2006

i don’t get it either.

 David Blanar said on August 27th, 2006

Beautiful (eerie) shots, I presume the concept is existing Eurpean sports venues are being abandoned because Dubai is attracting athletes and fans to new, purpose-built facilities.

 Moey said on August 27th, 2006

I like the shots

 Chris said on August 27th, 2006

to david blanar – sure, but the shots arent referenced in anyway to show they are abandoned euro facilities? makes me think dubai is hosting sporting events in crappy arenas…

 ray said on August 28th, 2006

love the art direction.

i think they’re saying dubai has its own sports city now, so these older arenas are not in used anymore. they’re moving to the new and more advanced centre.

 Deanna said on August 28th, 2006

Love the photography. I haven’t seen that dreary or generally emotional pictures in a very long time. I especially love the last one – the faded and slightly torn flag is really beautiful in that “forlorn” way.

 DC1974 said on August 28th, 2006

Including the copy is important here “Sport has moved to a new playground.” And perhaps the venues and locations are more understood if say you recognize the locations. I still get it, though. Even though I don’t live in Europe.

 Sam said on August 30th, 2006

Although an avid reader of the blog, I’m new to posting, so here goes… The photography is strikingly beautiful and haunting and I think the first and last ideas work well, but I’m not so sure about having the kids playground attractions in the athletics stadium. For me, it changes the idea slightly from the other two by saying that there is activity there. The idea is ok, but being a UK resident, all I hear about on the news is the development of the London 2012 Olympic site, so doesn’t quite ring true for me. That’s my tuppence worth 🙂

 ivan said on August 30th, 2006

One execution is missing from the campaign:

 hanyb said on November 16th, 2006

these adds are great…. i don’t know why some people didn’t get it. its simple, and the “Sport has moved to a new playground” explains it all.
I actually live in Dubai. and for the people who were assuming things, yes, they are building a Sport City here, actually an International Sport City. for more info http://www.dubaisportscity.ae.

one more thing, for these stunning adds to be done by a Local agency, Tonic Dubai, it really made me happy… it’s been a long time since we saw something like that… its only a shame that they didn’t promote this here.

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