Hmmm, I always think of alcohol as being the thing to defuse an angry/violent situation.

Cooling down your anger with beer… sounds like a good plan to me!

Blasphème ! Shocking !

Great idea… but will Zid Vicious strike back ? I don’t think Kro has his approval for this add…

I like it, works, makes me wanna drink that beer.

Great. I hope they spread it since july…

i thinki it’s kinda stupid too.

it’s intresting to look at.

but i don’t think there’s any messege in there that any company would want to associate with..

Hahaha! Awesome!
I’m french and i don’t find that neither outrageous nor disrespectful! It’s even more funny instead!

And for the support of the company, even if kro is not associated with the ad, for me the first thing i see when i look at this ad is…. “fresh”! The bottle must be fresh, like in the coke-light ads, to freshen the sportsman (and calm down his anger at the same time^^)

Coke and Pepsi did it for tv……whit celebs athletes !!!
And whit a little kid………my vote…a 5/10 !

The actor they got is a real Zidane lookalike… well, at least from that angle!

If this came out a few days after the World Cup final, it would have been very effective riding on the hysteria of the ‘head butt’.

But now, it’s died down…. so I wonder how effective it will be.

Bullshit! Total spec.

Unless anyone from Amen would like to tell us where it ran, that is.