Kronenbourg
Headline reads “Cool down you anger”. Thoughts on this one?
Agency: Amen, Canada.
Found at: AdsoftheWorld.
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August 18th, 2006 at 9:14 am
Ooh, current affairs (ish). Good work latching on to something that most will laugh about anyway.
August 18th, 2006 at 9:32 am
Hmmm, I always think of alcohol as being the thing to defuse an angry/violent situation.
August 18th, 2006 at 10:06 am
Is this Zinadine after chit-chat with Materazzi?
August 18th, 2006 at 10:10 am
Cooling down your anger with beer… sounds like a good plan to me!
August 18th, 2006 at 10:15 am
I hope the headline doesn’t read that.
August 18th, 2006 at 10:20 am
Blasphème ! Shocking !
Great idea… but will Zid Vicious strike back ? I don’t think Kro has his approval for this add…
August 18th, 2006 at 4:29 pm
Funny, but outrageous if you are french. It is really disrespectful.
August 19th, 2006 at 5:51 am
I like it, works, makes me wanna drink that beer.
August 19th, 2006 at 6:56 am
as for me it looks stupid.
i’d not like to appear like those guy
August 19th, 2006 at 12:48 pm
Great. I hope they spread it since july…
August 20th, 2006 at 4:33 am
Well, another on-the-spot idea linking the fresh news and a boring product. I’m not sure about ethical issue with this one, since they can get away with the vagueness on Zidane visualisation.
Alas, the layout is fresh and clean.
It did make me smile, but somehow I am sure it’s not good enough to win any big awards show.
August 20th, 2006 at 10:45 pm
i thinki it’s kinda stupid too.
it’s intresting to look at.
but i don’t think there’s any messege in there that any company would want to associate with..
August 21st, 2006 at 9:05 am
Hope they don’t run it in the UK, problems with anger + drink are blatently obvious all over the country every Friday & Saturday night. Can’t see it working here.
August 21st, 2006 at 11:36 am
Hahaha! Awesome!
I’m french and i don’t find that neither outrageous nor disrespectful! It’s even more funny instead!
And for the support of the company, even if kro is not associated with the ad, for me the first thing i see when i look at this ad is…. “fresh”! The bottle must be fresh, like in the coke-light ads, to freshen the sportsman (and calm down his anger at the same time^^)
August 21st, 2006 at 3:23 pm
Zizou and Kronenbourg????
bad idea!!!
Football…beer…violence…
August 21st, 2006 at 10:56 pm
Coke and Pepsi did it for tv……whit celebs athletes !!!
And whit a little kid………my vote…a 5/10 !
August 22nd, 2006 at 1:45 pm
there’s probably plenty of French people that want to break that bottle over his head.
August 22nd, 2006 at 1:48 pm
The actor they got is a real Zidane lookalike… well, at least from that angle!
If this came out a few days after the World Cup final, it would have been very effective riding on the hysteria of the ‘head butt’.
But now, it’s died down…. so I wonder how effective it will be.
August 22nd, 2006 at 2:23 pm
Blogged & Linked to at AdBlogArabia.
August 22nd, 2006 at 10:09 pm
Bullshit! Total spec.
Unless anyone from Amen would like to tell us where it ran, that is.
August 23rd, 2006 at 1:24 am
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