70 responded to this post

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 Maox said on October 19th, 2007

Sheer brilliance. Also, makes my heart melt. So spot on.

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 Jim said on December 19th, 2007

The funny or maybe ironic thing is, that Lego barely sells these basic bricks anymore and relies on their themed sets, which leave little to the imagination. If you look at their sets in the store, a set will barely contain any real lego bricks and be all specialty pieces. I hope that this new advertising campaign is an indicator that they are on a move back to including bricks that have a variety of uses (such as the ones in the images above). – from a extremely serious Lego collector

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 Magnetic Signs said on January 11th, 2008

As a kid who grew up playing with legos, this ad stirs notalgia and reminds me how legos can be a very creative outlet for a child.

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 Han said on January 14th, 2008

just beatiful concept!!
amazing~!!!!
oh my goodness!!!!!!!!!!

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 GELADAKIS GIORGOS said on June 13th, 2008

very nice work this LEGO stuff.
But is lego right?

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 Mom of 3 said on August 20th, 2008

Please make these ads into posters for kids bedrooms. My 6 year old son (huge lego builder) would love these prints – for his room!

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 onassis said on January 10th, 2009

Brilliant!!

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 Beth Sowell said on December 16th, 2009

I must say that the primary colors are attractive and I totally got the idea that a kid’s imagination can make anything.

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