the ending is very cheesy. Almost kills the spot.

Have to say that WOW! But still, Nike skateboards? How far off is that?

agreed – cool but ending is cheesy. i used to skate and still bmx and mtb, but i have no idea if it truly connects with the audience. will these anti label kids really want nike skate stuff?

Great,I say that wow! The creativity aspect is also good ﹐ kisses in the picture way with.Has the delighted feeling

although “real” skateboarders cant stand nike.

some nice review of nike efforts on skateboarders field – http://adbusters.org/the_magazine/65/How_Nike_Conquered_Skateboard_Culture.html

I skate – and this said nothing to me. The trick was a bit standard and the gaps were too long.

@Chris

At least the smaller labels are in touch with the culture and have helped it to flourish by sponsoring the skaters. Nike just see the market as a money making scheme and nothing else. Companies like Vans are still about making money but they are much more in touch – so for many it better the devil you know.

you know there are loads of different kinds of skaters, not just one type.
adverts alright… nikes are quite good for skating though, never used sbs but i like skating in dunks. im sure theyre the same thing but bout 20 quid more for a little sb on the tongue.