8 Responses to “Purell”

1. Billy Says:
   August 10th, 2006 at 5:23 pm

   I think this is great. I’m afraid to know what they wrote on the MAXIM cover sticker.

   Now I want to wash my hands.

2. PZR Says:
   August 10th, 2006 at 6:43 pm

   Why would a physician want to remind his/her patients that he/she is offering germ-infested magazines?

3. JT Says:
   August 10th, 2006 at 7:22 pm

   Besides, a decent doctor, the kind that doesn’t prescribe antibiotics at the sight of EVERYTHING, would probably tell you that the human body can handle the few germs stuck on a magazine.

4. anonymous coward Says:
   August 10th, 2006 at 7:43 pm

   A. It was done guerrilla style without their knowing.
   B. They own stock in Pfizer.

5. Tom Says:
   August 11th, 2006 at 4:39 am

   Boring stuff. Please beware that smart use of any (non)media implies more than just a sticker. Urban spam, remember?

6. Le blog de Monsieur Patate » Blog Archive » Une étude a démontré qu’un bol de cacahuète dans un bar contient en moyenne. Says:
   August 11th, 2006 at 6:21 am

   [...] Une étude a démontré qu’un bol de cacahuète dans un bar contient en moyenne. C’est ce qui m’est passé par l’esprit quand je suis tombé sur cet article sur une campagne de guérilla marketing pour la marque « Purell », fabricant de savon pour les mains. Le principe consiste à placer des autocollants sur des magazines en libre-service chez les médecins. [...]

7. ivan Says:
   August 11th, 2006 at 12:27 pm

   This is just too fake. No way they did it for real. I agree with PZR.

8. Kenny Bania Says:
   August 11th, 2006 at 2:29 pm

   regardless of whether or not you like the campaign, at the very least it’ll enforce waiting rooms to keep their magazine collection current and up-to-date.