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Purell

To promote their latest Purell effort, JWT Toronto came up with this unique guerrilla campaign where they placed stickers on the cover of magazines in doctorâ€™s waiting rooms. The stickers have tags like: â€œThumbed Through By Sick People Since October 2005,â€Gently Sneezed on Since October 2002,â€ and â€œExposing Patients to More Than Germs Since November 1998.â€

The stickers call out the campaign website, www.washyourhands.tv. Which basically just showes you a timeline and than a link back to Purell.

Agency: JWT, Toronto.
Found at: Brentter.

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

8 responded to this post

Billy said on August 10th, 2006

I think this is great. I’m afraid to know what they wrote on the MAXIM cover sticker.

Now I want to wash my hands.

PZR said on August 10th, 2006

Why would a physician want to remind his/her patients that he/she is offering germ-infested magazines?

JT said on August 10th, 2006

Besides, a decent doctor, the kind that doesn’t prescribe antibiotics at the sight of EVERYTHING, would probably tell you that the human body can handle the few germs stuck on a magazine.

anonymous coward said on August 10th, 2006

A. It was done guerrilla style without their knowing.
B. They own stock in Pfizer.

Tom said on August 11th, 2006

Boring stuff. Please beware that smart use of any (non)media implies more than just a sticker. Urban spam, remember?

ivan said on August 11th, 2006

This is just too fake. No way they did it for real. I agree with PZR.

Kenny Bania said on August 11th, 2006

regardless of whether or not you like the campaign, at the very least it’ll enforce waiting rooms to keep their magazine collection current and up-to-date.