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Smith & Wesson

Copy says: “Precisions Rifles”. I still like this campaign a little better. If you know the agecny, please comment.

Found at: Advertising for Peanuts.

Anna Goodson Management

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10 responded to this post

Lonnie said on August 23rd, 2006

I like the idea, but it almost looks and feels like student work.

Marcel said on August 23rd, 2006

It is student work.
Menno Kluin did it. Award-winning creative from Saatchi&Saatchi NYC. Former Miami Ad School student.

Cheers Menno. Marcel

Nigel said on August 23rd, 2006

I get the concept, but an “Indian Chief” in headdress in this day and age? Sheesh… bit of an anachronism, isn’t it? Still, I guess Smith & Wesson would rather look back to their “glory days” than use an image of a gangland slaying shot into a corrugated metal fence.

Deanna said on August 23rd, 2006

I like the concept – but the execution [no puns] is a bit bothersome. Would the bullets or pullet holes really create that perfect of a circle? Wouldn’t they burn the wood a bit? Right now if looks like someone got happy in Illustrator with copy & paste shortcuts. I think they could have done a bit better with that part.

Plus – I think the cattle head & the indian hang in the space a little weird. I feel like they should be bigger – more like the bronco one. The cattle head especially feels oddly small – like not small enough to have been on purpose but not big enough for it to have balance.

scott said on August 23rd, 2006

springer & jacoby (hamburg, germany) started this campaign. i’m assuming this is just the follow up effort by the same agency.

lot of love. see CA 2005 ad annual, p. 14 for what they did before.

good stuff.

Moey said on August 23rd, 2006

nice filters

credits said on August 24th, 2006

Agency: Springer& Jacoby Hamburg
ADs: Menno Kluin, Joanna Swistowski
CDs: Bettina Olf, Timm Weber
Photographer: Patrice Lange

peter said on August 24th, 2006

I only know mennoÂ´s (old) work with the bugs …ands thats the one, which was awarded!

is this one above a new campaign with the same thought?

sao_bento said on August 25th, 2006

You’re right that they aren’t realistic bullet holes. Realistically, the wood would splinter and bread away too much to have the “resolution” required to make these images recognizable. Assuming the target market is people who are familiar with shooting, it’s going to seem wrong from the get-go.

Smith and Wesson has been around, but the country and western imagery seems more appropriate for Colt or Winchester than Smith. The most recognizable Smith and Wesson product was probably Dirty Harry’s .44 magnum – they don’t have much of a history with rifles.