To promote the second season of “Weeds,” Showtime placed a scent-strip ad in the Aug. 24 issue of Rolling Stone that evokes, well, a certain something.
“There was a lot of back and forth about the scent,” said George DeBolt, VP-media, Showtime. “We wanted to have the scent be as close as possible to marijuana. It’s the buzz factor, if you will.”
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