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Cisco Rebranding

Not sure if this is fake or not, but it would be an interesting change to the logo. It looks a little too childish in my oppinion. Can anyone varify is this is their new logo? What do you guys think?

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24 responded to this post

Nexy said on September 25th, 2006

I do no is it fake or not, but I heard that they changed the logo. I think the new one is more “signal” like not the “signal bridge” on old one. It feels like FM signals changed to AM signals with their gaps Yes looks childish.

dotone said on September 25th, 2006

Now that’s neat

Arcane said on September 25th, 2006

I work for Cisco and THAT IS NOT their new Logo and I DOUBT EVER WILL BE!

MZ said on September 25th, 2006

Definitely reminds me od some kindergarten Web 2.0 service The old logo is all about confidence and seriousness, the new one seems like advertising a child monitoring solution that goes into a taling doll. What were they thinking?

ELMANCO / Stefano Ricci said on September 25th, 2006

I hope for Cisco it’s not the new logo!
The old one need only a font redesign… the new is too much innovative.

Liam said on September 25th, 2006

Joe Finocchiaro and Jerry Kuyper did the rebrand for cisco which from what I have been told will be officially released on October 2. If this is the official version then i think it is a reallt nice progression on the old design.

But of corse a brand is much more than just the logo, so i am very interested to see how the new design is rolled out across the companies print and digital media.

Deanna said on September 25th, 2006

ooooh. I like it a lot! And I almost never like logo re-dos. But the simplicity of this one is really nice. And the bubbli-ness gives a nice soft edge to a company that is incredibly technical. And I like the new blue much better than the old teal.

Deanna said on September 25th, 2006

Plus – that giant block of heavy color just for the sake of showing a “bridge” that looks like a frequency has always troubled me in the old one.

I know it’s stated the new one feels “childish” but I think that could easily be fixed by picking a less futura-like type and something that is a bit more complex in shape. But I do like the sans-serif.

Nigel said on September 25th, 2006

I like the ideas behind the redesign – the name moved, the signal/bridge simplified, etc, but I am not sure I like the execution… does anyone else see a hand w/fingers sticking up? It was the first thing I saw…

gipper said on September 25th, 2006

It does look childish, I think if they flattened up the edges to the bridge and choose a different type face that isn’t so round, they will be able to avoid it.

I do like how much negative space there is in the logo, it carries your eye through out the whole piece.

riki said on September 25th, 2006

I think just about anything would look better than the old one.

Kyle Schembri said on September 25th, 2006

The before was certainly more proffessional. But the second one seems to be a little more modern.

But yea, web 2.0 kinda does come to mind on this one. Which doesnt really go well with a big company like cisco.

Schmirector said on September 25th, 2006

I like that it doesn’t have a Â®. It would be hard to add one without ruining it. Maybe they’ve realized that nobody would want to use their logo on a competing product or lit, except counterfeiters: who would just use the logo along with the Â®. The Â® is a silly dinosaur. I applaud them for leaving it out.

The sad thing is that the old one kinda needs the Â® for interest.

Nice job.

daniel said on September 27th, 2006

the logo is real, it doesn’t seem to be corporate enough (doesnt fit the company)

Justin Halsall said on September 30th, 2006

The new and old one look crap…

Guilherme said on October 1st, 2006

Just take a look at http://www.cisco.com
The new logo is there. It’s real

Jim Bridges said on October 2nd, 2006

It is true. As of October 2, Cisco’s web site now reflects their new “high tech meets Fisher Price” branding.

Hugh said on October 11th, 2006

Having had Cisco as a client before, I can tell you, designers everywhere are rejoicing. That old, blocky thing was a bitch to work with. Also, butt-ugly. Is the new one the greatest? Meh. But it’s a damn sight better than the old one.

JacksonKing said on October 22nd, 2006

The new Logo is ok, its not a leap but yet a step.
i beleive the tried to make it look more friendly but went a bit overboard.

TheWraith said on February 26th, 2007

Clearly, Arcane from the September 25th, 2006 at 4:08 am post claiming to be a Cisco employee, is completely full of shit. Since, as time has shown, this most definitely IS Cisco’s new logo. That is all. Carry on.

Arcane, you’re a fuckup.

wonz said on July 26th, 2007

I like the new Cisco IP phone (7940) with the new logo printed on on top and the big LCD showing the old logo ten times the size of the printed one. That’s Corporate Identity!