Fitness & Spa
Please comment if you know the agency that did this.
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September 5th, 2006 at 7:10 pm
Found at:
http://adsoftheworld.com/media/ambient/go_fitness_spa_abs
Agency: FCB, Chile
Creative Director/Art Director: Victor Mora
September 6th, 2006 at 7:37 am
A decent idea, poor execution. Or maybe someone would like to have a wrinkled stomach?
September 6th, 2006 at 8:47 am
Not wrinkled, it’s a sixpack! A tight belly, hard like bricks!
September 6th, 2006 at 10:01 am
Yeah, took me a second to get six-pack from it as well. The second row down where the brick isn’t split throws it off for a second.
September 6th, 2006 at 10:57 am
Good idea, but it looks more like belly fat than a 6-pack in execution.
September 6th, 2006 at 2:08 pm
Looks like a glory hole.
September 6th, 2006 at 4:28 pm
Natalie,
yes, I get the sixpack. But as you may see, there are plenty of wrinkles on the poster itself (bad execution in that way).
September 6th, 2006 at 7:24 pm
very clever
got the sixpack to, and the pects too
September 7th, 2006 at 1:46 am
ehhh… not very clear…. if it was like one of those t-shirts with a total illustration/photo of a muscular figure then it would totally be clear. needs more objects that make it recognizable like nipples perhaps. or a peircing.
September 9th, 2006 at 4:53 pm
The campaign was by FCB of chile.
Cheers Mate,
Rene @ http://www.ad-titude.com
September 18th, 2006 at 2:35 pm
[...] Neat advertisment for a fitness and spa endeavor. [...]
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August 11th, 2009 at 11:23 am
[...] advertisment for a fitness and spa [...]