13 responded to this post

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 Rye said on September 5th, 2006

Found at:
http://adsoftheworld.com/media/ambient/go_fitness_spa_abs

Agency: FCB, Chile
Creative Director/Art Director: Victor Mora

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 Tero Ylitalo said on September 6th, 2006

A decent idea, poor execution. Or maybe someone would like to have a wrinkled stomach?

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 Natalie said on September 6th, 2006

Not wrinkled, it’s a sixpack! A tight belly, hard like bricks!

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 Danny said on September 6th, 2006

Yeah, took me a second to get six-pack from it as well. The second row down where the brick isn’t split throws it off for a second.

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 bigbigtruck said on September 6th, 2006

Good idea, but it looks more like belly fat than a 6-pack in execution.

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 New York Punk said on September 6th, 2006

Looks like a glory hole.

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 Tero Ylitalo said on September 6th, 2006

Natalie,

yes, I get the sixpack. But as you may see, there are plenty of wrinkles on the poster itself (bad execution in that way).

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 loum said on September 6th, 2006

very clever :)
got the sixpack to, and the pects too :)

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 A. Student said on September 7th, 2006

ehhh… not very clear…. if it was like one of those t-shirts with a total illustration/photo of a muscular figure then it would totally be clear. needs more objects that make it recognizable like nipples perhaps. or a peircing.

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 Rene said on September 9th, 2006

The campaign was by FCB of chile.

Cheers Mate,

Rene @ http://www.ad-titude.com

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