Please comment if you know the agency that did this.
13 responded to this post
A decent idea, poor execution. Or maybe someone would like to have a wrinkled stomach?
Not wrinkled, it’s a sixpack! A tight belly, hard like bricks!
Yeah, took me a second to get six-pack from it as well. The second row down where the brick isn’t split throws it off for a second.
Good idea, but it looks more like belly fat than a 6-pack in execution.
Looks like a glory hole.
Natalie,
yes, I get the sixpack. But as you may see, there are plenty of wrinkles on the poster itself (bad execution in that way).
very clever ![]()
got the sixpack to, and the pects too
ehhh… not very clear…. if it was like one of those t-shirts with a total illustration/photo of a muscular figure then it would totally be clear. needs more objects that make it recognizable like nipples perhaps. or a peircing.
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Found at:
http://adsoftheworld.com/media/ambient/go_fitness_spa_abs
Agency: FCB, Chile
Creative Director/Art Director: Victor Mora