If you know more about this please let me know. Pretty cool idea where the divider has some weight to it. This will for sure get peoples attention.
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this is from rethink in vancouver, bc. these guys have a phenomenal body of work. to view, goto: rethinkadvertising. or just flip through CA.
thats actually wise, although it did take me a while to understand it. Its a good ad i’d say.
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