16 Responses to “Guinness Dartboard”

1. Corwin Says:
   September 20th, 2006 at 10:25 am

   Nice touch. Great Idea for bars.

2. Nigel Says:
   September 20th, 2006 at 10:30 am

   Brilliant, this works on so many different levels. I wonder if they are actually placing the boards in pubs or whether this is print only.

3. The Champagne of Blogs » Guinness Ad Aimed at Darts Players Says:
   September 20th, 2006 at 11:04 am

   […] Couldn’t resist posting this ad I found over at Advertising/Design Goodness since it combines beer, darts and design, three of my favorite things. Clever. […]

4. Martin Schindler Says:
   September 20th, 2006 at 11:35 am

   Hm… I don’t know what to think about that board. The idea of having a brand on a dart board is as old as this sport. Really. That’s nothing to find ‘brilliant’, I’m sorry.
   But what I like about the picture is that the board itself seems shiny and brand-new, but the wooden planks around it are completely covered with holes from missed darts. I don’t think that this was done on purpose, but I kind of had the idea of “Were the players to drunk from their Guinneses (please advise if you know of a better way to make Guinness plural) to actually hit the board?”.

5. Nigel Says:
   September 20th, 2006 at 3:41 pm

   Well,, I dunno, maybe brilliant is overstating it, but it’s more than just just a brand on a dart board: they managed to make the top two sections of the 20 look like a glass of Guinness. Or am I seeing things (too many Guinnesseseses, perhaps)?

6. Von K Says:
   September 20th, 2006 at 3:47 pm

   No, Nigel, you’re not seeing things. They made the area which is normally red white to look like the head on a pint.

   So it works on two levels. Three if you happen to believe 20 points are the max possible excluding the bullseye. So that’s three. “You’re right on target with Guiness?” for a stretch to four levels?

7. Corey King Says:
   September 20th, 2006 at 8:28 pm

   I’m just guessing, but I’m betting the “brilliant” comments were in reference to the Guinness tagline of…wait for it…Brilliant!

8. Danny Foo Says:
   September 20th, 2006 at 11:32 pm

   Ahh, now I see the pint!

9. Martin Schindler Says:
   September 20th, 2006 at 11:43 pm

   Tripple-20 would be the highest score on this board, what would be the red field below the ‘pint’. - Yeah, I’m a wise-ass.
   I havn’t initially seen that the 20- and double-20-fields are done as a pint. And despite of seeing this still as a very boring kind of advertisemen it failed in my eye, because I wasn’t able to get the point from the begining on. And that has nothing to do with my IQ ranging below room temperature (- Celsius, that is -), to be clear on that.
   An advertisement has to be clear and understandable to work. That’s my opinion.

10. Jeweettoch » Guinness Reklame Says:
    September 21st, 2006 at 5:25 am

    […] Briljante Guinness Reklame! […]

11. marc Says:
    September 21st, 2006 at 7:38 am

    Wow, cheers!

12. Deanna Says:
    September 21st, 2006 at 7:55 am

    I like it. Clever, simple, right audience. Bravo.

13. gwg Says:
    September 21st, 2006 at 10:52 am

    This type of ad might work better for a Pilsner beer. Take it all the way down to the bullseye. I do like the subtlety here, but overall, it could be improved.

14. Jon Says:
    September 21st, 2006 at 11:23 pm

    Wow! I can’t believe this hasn’t been done before. Very nice.

15. ivan Says:
    September 22nd, 2006 at 2:41 pm

    Very nice work. Right on target.

16. ken Says:
    September 22nd, 2006 at 5:04 pm

    I can’t imagine anyone other than Martin not getting it. Simple, smart, Guiness, darts… brilliant.