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on Thursday, September 28th, 2006 at 1:54 pm and is filed under Outdoor.
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excellent idea, good execution. I like that they used the brand’s color for the shaded backdrop, which reinforces the brand’s identity in the minds of those who will remember the billboard and ultimately think of the brand when ever they will think of the giant hand.
The ideal location would be on a liquor store. If this is used in public AND at liqour stores, it would be one of the very few billboard ads of any value.
This one was actually in amsterdam. The location used to be from Blowup media. I think it was 3 to 4 years ago that this ad was up. The other one in The Hague from Megamedium was done a couple of weeks laters.
That billboard is exactly how I feel when I think of heineken, I see that and know what that hand wants,,lol All Heineken lovers out there will know what I mean! And its funy because Im drinkin one right now!
September 28th, 2006 at 2:20 pm
It’s nice, but how does this persuade me to drink the beer?
September 28th, 2006 at 2:56 pm
excellent idea, good execution. I like that they used the brand’s color for the shaded backdrop, which reinforces the brand’s identity in the minds of those who will remember the billboard and ultimately think of the brand when ever they will think of the giant hand.
September 28th, 2006 at 3:22 pm
I want a beer right now! Lemme see what the fridge offers
September 28th, 2006 at 3:32 pm
very nice
September 28th, 2006 at 5:11 pm
[...] Roubado do blog Advertising Goodness. [...]
September 28th, 2006 at 5:42 pm
Reminds me of the car from The Fast and The Furious 3: Tokyo Drift.
Still cool though.
September 28th, 2006 at 5:45 pm
It’s interesting how the shape of the stoplights mirror the shape of the label. Great ad placement or happy coincidence?
September 29th, 2006 at 4:57 am
I also love the Heineken Mars Lander commercial (http://youtube.com/watch?v=ryd9udbh6X8)
Does anyone know where in Holland this billboard is placed?
September 29th, 2006 at 5:30 am
The Hague:
http://www.megamedium.nl/asp/referentieitem.asp?id=EFF1FA29-917F-47C9-A93C-9F6C192360A1&ref=Heineken
September 29th, 2006 at 9:50 am
wierd
September 29th, 2006 at 2:07 pm
So wait, what’s it saying? Is that the hand of god, or something?
September 30th, 2006 at 9:00 am
good idea, which could also be applied to lingerie, or any other seducing products
October 1st, 2006 at 8:33 am
The ideal location would be on a liquor store. If this is used in public AND at liqour stores, it would be one of the very few billboard ads of any value.
October 2nd, 2006 at 2:58 am
This one was actually in amsterdam. The location used to be from Blowup media. I think it was 3 to 4 years ago that this ad was up. The other one in The Hague from Megamedium was done a couple of weeks laters.
November 16th, 2006 at 4:52 am
I think that a big hulk hand to get a beer.nice green hand
February 17th, 2007 at 3:01 am
That billboard is exactly how I feel when I think of heineken, I see that and know what that hand wants,,lol All Heineken lovers out there will know what I mean! And its funy because Im drinkin one right now!
March 8th, 2009 at 5:47 pm
[...] – Frederik Samuel [...]
March 28th, 2009 at 11:00 am
[...] Frederik Samuel [...]
July 3rd, 2009 at 2:10 am
[...] – Frederik Samuel [...]