Agency: TBWA, Amsterdam.
Found at: TwentyFour.
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excellent idea, good execution. I like that they used the brand’s color for the shaded backdrop, which reinforces the brand’s identity in the minds of those who will remember the billboard and ultimately think of the brand when ever they will think of the giant hand.
I want a beer right now! Lemme see what the fridge offers 
very nice
Reminds me of the car from The Fast and The Furious 3: Tokyo Drift.
Still cool though.
It’s interesting how the shape of the stoplights mirror the shape of the label. Great ad placement or happy coincidence?
I also love the Heineken Mars Lander commercial (http://youtube.com/watch?v=ryd9udbh6X8)
Does anyone know where in Holland this billboard is placed?
wierd
So wait, what’s it saying? Is that the hand of god, or something?
good idea, which could also be applied to lingerie, or any other seducing products
The ideal location would be on a liquor store. If this is used in public AND at liqour stores, it would be one of the very few billboard ads of any value.
This one was actually in amsterdam. The location used to be from Blowup media. I think it was 3 to 4 years ago that this ad was up. The other one in The Hague from Megamedium was done a couple of weeks laters.
I think that a big hulk hand to get a beer.nice green hand
That billboard is exactly how I feel when I think of heineken, I see that and know what that hand wants,,lol All Heineken lovers out there will know what I mean! And its funy because Im drinkin one right now!
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September 28th, 2006 at 5:11 pm
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It’s nice, but how does this persuade me to drink the beer?