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on Monday, September 25th, 2006 at 7:58 am and is filed under Print.
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Clever. I really like the concept of the last one. And I find the curly-q execution pleasing visually and fitting to the concept. I think the middle one is the weakest of the 3 - I didn’t catch the museum reference until I read it again and saw it’s called the surfing museum - but it’s probably more me than it is the concept. Ah - Mondays.
christopher gyorgy was the AD on these. he also was the AD on those virginia holocost museum ads from the martin agency a few years back. while i think the two campaigns look very, very similar, there’s no denying that these ads are absolutely stunning.
[...] The International surfing museum in Huntington Beach has just launched a new ads campaign. Pictures and messages on theses ads mix traditional surfing esthetic and humour. Nice premiere. [...]
Although gorgeous, the campaign is a bit “precious”/art directed for art-direction sake.
Also, the museum is more about Southern California surfing (as in Huntington Beach) than “big waves” and celebrating “Polynesian” surf culture, so it seems that the lines/voice are kinda gratuitous. (Although there is a nice Duke presence in the museum since he was the Ambassador for the HB Surf conests during the 60’s)
Nice lines and great and direction, but again, a bit precious and doesn’t really match the museum’s brand.
September 25th, 2006 at 8:28 am
Clever. I really like the concept of the last one. And I find the curly-q execution pleasing visually and fitting to the concept. I think the middle one is the weakest of the 3 - I didn’t catch the museum reference until I read it again and saw it’s called the surfing museum - but it’s probably more me than it is the concept. Ah - Mondays.
September 25th, 2006 at 2:50 pm
christopher gyorgy was the AD on these. he also was the AD on those virginia holocost museum ads from the martin agency a few years back. while i think the two campaigns look very, very similar, there’s no denying that these ads are absolutely stunning.
September 26th, 2006 at 4:16 am
[...] Ein Surf-Museum? Das gibt es? Ja und die haben sogar schicke Plakate gemacht. [...]
September 26th, 2006 at 5:57 am
[...] The International surfing museum in Huntington Beach has just launched a new ads campaign. Pictures and messages on theses ads mix traditional surfing esthetic and humour. Nice premiere. [...]
September 26th, 2006 at 6:09 am
[…] Pictures and messages on theses ads mix traditional surfing esthetic and humour. Nice premiere.[…]
September 26th, 2006 at 9:10 am
Wow, intelligent headlines. I thought they’d all been put in Git-mo.
September 27th, 2006 at 5:10 am
[...] Vette reklame voor het international Surfing Museum… [...]
September 27th, 2006 at 2:02 pm
You can never go wrong with the Duke. Nicely done.
October 30th, 2006 at 5:44 pm
Although gorgeous, the campaign is a bit “precious”/art directed for art-direction sake.
Also, the museum is more about Southern California surfing (as in Huntington Beach) than “big waves” and celebrating “Polynesian” surf culture, so it seems that the lines/voice are kinda gratuitous. (Although there is a nice Duke presence in the museum since he was the Ambassador for the HB Surf conests during the 60’s)
Nice lines and great and direction, but again, a bit precious and doesn’t really match the museum’s brand.
June 20th, 2007 at 12:31 pm
Is there any way I can get a copy of the Jesus one?
August 18th, 2009 at 12:26 am
[...] from Advertising/Design Goodness Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]