Some nice art direction for these International Surfing Museum Ads.
Agency: YR, Irvine.
Clever. I really like the concept of the last one. And I find the curly-q execution pleasing visually and fitting to the concept. I think the middle one is the weakest of the 3 – I didn’t catch the museum reference until I read it again and saw it’s called the surfing museum – but it’s probably more me than it is the concept. Ah – Mondays.
christopher gyorgy was the AD on these. he also was the AD on those virginia holocost museum ads from the martin agency a few years back. while i think the two campaigns look very, very similar, there’s no denying that these ads are absolutely stunning.
[â€¦] Pictures and messages on theses ads mix traditional surfing esthetic and humour. Nice premiere.[â€¦]
Wow, intelligent headlines. I thought they’d all been put in Git-mo.
You can never go wrong with the Duke. Nicely done.
Although gorgeous, the campaign is a bit “precious”/art directed for art-direction sake.
Also, the museum is more about Southern California surfing (as in Huntington Beach) than “big waves” and celebrating “Polynesian” surf culture, so it seems that the lines/voice are kinda gratuitous. (Although there is a nice Duke presence in the museum since he was the Ambassador for the HB Surf conests during the 60′s)
Nice lines and great and direction, but again, a bit precious and doesn’t really match the museum’s brand.
Is there any way I can get a copy of the Jesus one?
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