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International Surfing Museum

Some nice art direction for these International Surfing Museum Ads.

Agency: YR, Irvine.

The Meat Market

Get your ad here for 30 days, for a ridiculous price.

11 responded to this post

Deanna said on September 25th, 2006

Clever. I really like the concept of the last one. And I find the curly-q execution pleasing visually and fitting to the concept. I think the middle one is the weakest of the 3 – I didn’t catch the museum reference until I read it again and saw it’s called the surfing museum – but it’s probably more me than it is the concept. Ah – Mondays.

scott said on September 25th, 2006

christopher gyorgy was the AD on these. he also was the AD on those virginia holocost museum ads from the martin agency a few years back. while i think the two campaigns look very, very similar, there’s no denying that these ads are absolutely stunning.

ebe said on September 26th, 2006

[â€¦] Pictures and messages on theses ads mix traditional surfing esthetic and humour. Nice premiere.[â€¦]

Bob said on September 26th, 2006

Wow, intelligent headlines. I thought they’d all been put in Git-mo.

Hugh said on September 27th, 2006

You can never go wrong with the Duke. Nicely done.

Felipe said on October 30th, 2006

Although gorgeous, the campaign is a bit “precious”/art directed for art-direction sake.

Also, the museum is more about Southern California surfing (as in Huntington Beach) than “big waves” and celebrating “Polynesian” surf culture, so it seems that the lines/voice are kinda gratuitous. (Although there is a nice Duke presence in the museum since he was the Ambassador for the HB Surf conests during the 60′s)

Nice lines and great and direction, but again, a bit precious and doesn’t really match the museum’s brand.

Jarrett said on June 20th, 2007

Is there any way I can get a copy of the Jesus one?