This is a pretty weird campaign for Viagra. Who are they targeting here? What are your thoughts?
Agency: Euro RSCG, Shanghai.
Holy! The ties a little distracting though. Not sure the second one works either.
These rather repulse me… not liking the cold blue of the pictures either.
not an interesting creative work for me…
Screams of spec, to me. I do like the placement of the slippers in the last one, though.
Sorry, i don’t really got it~
Would anyone tell what does this ads for?
i think it’s really awful…
c’mon..the old lady with her baby?? it’s not funny!!!
really bad drawings.
The placement of the slippers is indeed a nice detail
I don’t get how the second one applies to men’s issues. Viagara doesn’t make old women able to bare children or breastfeed. That one is way off.
It’s a little creepy how young the women are in the other two – but hey too each his own. And perhaps this will make old men truely believe 20-something women will want to sleep with them. Much like Axe body spray will get you a threesome.
It’s hovering a little on that fine line of good taste, but I kinda like it, in a way. It would certainly get my attention. And old women have had babies, not sure if by natural means though (sorry viagra). I think I’d like it more if it was photographed??
I have check the website and get the idea that “Viagre” is the brand of medicine curing impotence. Therefore the idea is trying to stimulate men and family to know about the product. but frankly, it’s a bit weird to use such a idea although the illustration is so pretty and delicated.
Let it be, let it be… What a strange place here.
If these ads are targeted at people with grey cells i rate them excellent, but if they are for commoners then they wouldn’t be understood by them. good creative thinking though.
Interesting idea but I’m not sure it would work
You know, I hate those! I have to agree with another comment above…the cold blue makes them seem hard to relate to. I also think the old woman with the baby was just stupid. If Pfizer really paid for these ads, someone needs to be fired up there.
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Can someone confirm that this is a real campaign that the company Pfizer bought? I have a hard time to believe it. Please prove me wrong.