“Designed to Thrill” Very nice visuals, but don’t really know much more about this campaign. If anyone knows what agency did it or where its from please comment.
Agency: DDB, Barcelona.
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DDB, Barcelona
Audi always does great campaign, this one is amazing! Sure the images are very “designer oriented”, but this is the target. Good technical realization.
interesting. love audi. love the art direction…. not sure if i love the concept. the hair and the nipple work, but somehoe I think it should be a nipple, not a boob (then it looks like the boob is designed to thrill) and the eye does not thrill me at all.
Another example of an excellent develop for an idea, there is not overworked photos, not fancy models, just a strong vision for a great idea.
The TV spot is below.
Director: David Ruiz • Production company: Ruiz+Company.
http://elmaaltshift.blogspot.com/2006/10/audi-duygular.html
Motion here http://motionographer.com/media/audi.mov
Credits:
Director: David Ruiz
Production Company: Ruiz+Company
Editing: Metropolitana
Agency: DDB Barcelona (formerly Tandem Campmany Guasch DDB) – Barcelona
Update: The audio was created by Dani & Chupi from BSO Barcelona (mp3 here). Thanks to Razorbuzz for that morsel.
Like this campaign…but I agree with Yulia, not sure the eye fits in with the idea that AUDI is meant to be exciting.
I don’t know why – but it took me until reading the posts to get the eye one. Maybe I’m just off today.
I kind of like them – especially since they don’t show they cars – which I LOVE!
Don’t know why a tear is a thrill – but the other two work just fine.
WTF, not the hair, boob, and eye are supposed to be thrilling. The cars are thrilling. These are the results. If you don’t get the eye, than what’s thrilling about the hair ? I won’t ask about the boob because that sure is thrilling 
And the eye: AUDI. It brings tears to your eyes. Through technology. That’s what that ad sais.
very cool concept…the eye seems a bit weak compared to the others, but cool nonetheless.
They’re the visuals from a great animated commercial. View it here:
this is from David Ruiz, from Ruiz+Company, he was my teacher in the master! amazing
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Audi cars are designed to thrill, and here’s the symtoms: they’ll make your hair stand on end… bring a tear to your eye… even give you erect nipples. Edgy stuff, especially since the designs are such a great blend of art and technical drawing. Wow.