Audi
“Designed to Thrill” Very nice visuals, but don’t really know much more about this campaign. If anyone knows what agency did it or where its from please comment.
Agency: DDB, Barcelona.
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October 20th, 2006 at 10:40 am
Audi cars are designed to thrill, and here’s the symtoms: they’ll make your hair stand on end… bring a tear to your eye… even give you erect nipples. Edgy stuff, especially since the designs are such a great blend of art and technical drawing. Wow.
October 20th, 2006 at 11:44 am
DDB, Barcelona
October 20th, 2006 at 11:46 am
Audi always does great campaign, this one is amazing! Sure the images are very “designer oriented”, but this is the target. Good technical realization.
October 20th, 2006 at 12:01 pm
interesting. love audi. love the art direction…. not sure if i love the concept. the hair and the nipple work, but somehoe I think it should be a nipple, not a boob (then it looks like the boob is designed to thrill) and the eye does not thrill me at all.
October 20th, 2006 at 3:07 pm
Another example of an excellent develop for an idea, there is not overworked photos, not fancy models, just a strong vision for a great idea.
October 21st, 2006 at 6:13 pm
The TV spot is below.
Director: David Ruiz • Production company: Ruiz+Company.
http://elmaaltshift.blogspot.com/2006/10/audi-duygular.html
October 22nd, 2006 at 11:39 am
Motion here http://motionographer.com/media/audi.mov
Credits:
Director: David Ruiz
Production Company: Ruiz+Company
Editing: Metropolitana
Agency: DDB Barcelona (formerly Tandem Campmany Guasch DDB) - Barcelona
Update: The audio was created by Dani & Chupi from BSO Barcelona (mp3 here). Thanks to Razorbuzz for that morsel.
October 22nd, 2006 at 10:03 pm
Like this campaign…but I agree with Yulia, not sure the eye fits in with the idea that AUDI is meant to be exciting.
October 23rd, 2006 at 6:01 am
[…] Audi bringt unter dem Motto “Design to thrill” extrem faszinierende Motive. […]
October 23rd, 2006 at 8:23 am
I don’t know why - but it took me until reading the posts to get the eye one. Maybe I’m just off today.
I kind of like them - especially since they don’t show they cars - which I LOVE!
Don’t know why a tear is a thrill - but the other two work just fine.
October 23rd, 2006 at 8:43 am
WTF, not the hair, boob, and eye are supposed to be thrilling. The cars are thrilling. These are the results. If you don’t get the eye, than what’s thrilling about the hair ? I won’t ask about the boob because that sure is thrilling
And the eye: AUDI. It brings tears to your eyes. Through technology. That’s what that ad sais.
October 23rd, 2006 at 2:33 pm
very cool concept…the eye seems a bit weak compared to the others, but cool nonetheless.
October 29th, 2006 at 5:44 am
They’re the visuals from a great animated commercial. View it here:
http://www.adverbox.com/2006/07/15/audi/
October 31st, 2006 at 3:46 pm
[…] Fantastic illustrated ads for the Audio RS4 from DDB, Barcelona - via A/DG […]
January 3rd, 2007 at 12:31 pm
[…] • Best Use of Packaging • Best Design • Best Magazine Ad • Best Outdoor • Best Art Direction • Best Direct Mail Piece • Best TV Commercial 1. Japanese Packaging 2. Toronto Plastic Surgery 3. Blush 1. Hydro74 2. TPG Post 3. Orange Stuff 1. Adoption Awareness 2. Lassa 3. Altoids 1. Jobs in Town 2. Adidas Fresco 3. Max Factor 1. Audi 2. Lego 3. BBC World 1. Papa John’s Pizza 2. Nicorette Gum 3. Sterling 1. ICBC Counterattack 2. Dove Evolution 3. American Express Once again Happy New Year everyone, and I wish you all the best and success for the new year. […]
February 28th, 2007 at 12:14 pm
this is from David Ruiz, from Ruiz+Company, he was my teacher in the master! amazing
May 7th, 2007 at 1:15 pm
[…] found at Ad/Design Goodness these visuals from the Audi campaign recently spotted in these pages. The agency is DDB, […]
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