12 Responses to “Diario de Sao Paulo”

1. Deanna Says:
   October 25th, 2006 at 9:02 am

   I like the mixture of illustration and photo in these. I also like how it’s visually lighthearted - even thought the topics are not and the illustration topics can be unsettling. I Find the solid color at the bottom visually pleasing and a bit hip.

   So yes, I like them. I like them very much. Easy to understand - great depth of concept [no pun meant], and message crystal clear.

2. Chris Says:
   October 25th, 2006 at 11:24 am

   Very very cool concept. Right on!

3. Greg Says:
   October 25th, 2006 at 11:52 am

   Art Direction is good, although the “tip of the iceberg” thing deosn’t read as well in the red and green ones.

4. Blase Says:
   October 25th, 2006 at 7:41 pm

   The newspaper that spins deeper.

5. gwg Says:
   October 26th, 2006 at 11:38 am

   Simply fantastic.

6. Sue Says:
   October 26th, 2006 at 10:11 pm

   Visually very nice. Yeah, this one is alright.

7. VonK Says:
   November 1st, 2006 at 2:35 pm

   Very nice visually, conceptually and executionally. Even though that last one’s not a word.

8. Nick Says:
   November 2nd, 2006 at 11:49 pm

   Best ads I’ve seen in a while. Great on all accounts.

9. Gilles BRUNO Says:
   December 12th, 2006 at 8:59 pm

   Do you think this campaign inspired the french campaign for the France 24 international news channel? check this : http://www.observatoiredesmedias.com/2006/12/13/et-si-marcel-setait-achete-ses-vetements-au-bresil/

10. RUDEWORKS » Archivo » Diario Sao Paulo Says:
    January 7th, 2007 at 1:11 pm

    […] En Advertising/Design Goodness aparece hoy un artículo que muestra tres anuncios de prensa para el Diario Sao Paulo bajo el concepto de la punta del iceberg y la investigación profunda (una idea estupenda a mi modo de verlo). La forma de retratar dicho concepto también me parece genial, la ilustración es realmente expresiva en los tres ejemplos presentados. Un 10. Archivado en: diseño publicidad […]

11. Webmaniacos | El mejor humor, curiosidades, bromas e imágenes divertidas de Internet » Lo que se esconde debajo de las noticias Says:
    May 11th, 2007 at 9:02 am

    […] Ver otros anuncios similares 0 Comentarios  —  […]

12. ｛301｝小生活。回家 » 电影：《卢米埃尔兄弟与四十大导演》 网摘061026 Says:
    January 31st, 2008 at 8:59 pm

    […] *[精彩平面广告—-《圣保罗日报》冰山后面系列] […]