I like the mixture of illustration and photo in these. I also like how it’s visually lighthearted – even thought the topics are not and the illustration topics can be unsettling. I Find the solid color at the bottom visually pleasing and a bit hip.

So yes, I like them. I like them very much. Easy to understand – great depth of concept [no pun meant], and message crystal clear.

Art Direction is good, although the “tip of the iceberg” thing deosn’t read as well in the red and green ones.

Simply fantastic.

Very nice visually, conceptually and executionally. Even though that last one’s not a word.

Do you think this campaign inspired the french campaign for the France 24 international news channel? check this : http://www.observatoiredesmedias.com/2006/12/13/et-si-marcel-setait-achete-ses-vetements-au-bresil/