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on Wednesday, October 25th, 2006 at 7:31 am and is filed under Print.
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I like the mixture of illustration and photo in these. I also like how it’s visually lighthearted - even thought the topics are not and the illustration topics can be unsettling. I Find the solid color at the bottom visually pleasing and a bit hip.
So yes, I like them. I like them very much. Easy to understand - great depth of concept [no pun meant], and message crystal clear.
[…] En Advertising/Design Goodness aparece hoy un artículo que muestra tres anuncios de prensa para el Diario Sao Paulo bajo el concepto de la punta del iceberg y la investigación profunda (una idea estupenda a mi modo de verlo). La forma de retratar dicho concepto también me parece genial, la ilustración es realmente expresiva en los tres ejemplos presentados. Un 10. Archivado en: diseño publicidad […]
October 25th, 2006 at 9:02 am
I like the mixture of illustration and photo in these. I also like how it’s visually lighthearted - even thought the topics are not and the illustration topics can be unsettling. I Find the solid color at the bottom visually pleasing and a bit hip.
So yes, I like them. I like them very much. Easy to understand - great depth of concept [no pun meant], and message crystal clear.
October 25th, 2006 at 11:24 am
Very very cool concept. Right on!
October 25th, 2006 at 11:52 am
Art Direction is good, although the “tip of the iceberg” thing deosn’t read as well in the red and green ones.
October 25th, 2006 at 7:41 pm
The newspaper that spins deeper.
October 26th, 2006 at 11:38 am
Simply fantastic.
October 26th, 2006 at 10:11 pm
Visually very nice. Yeah, this one is alright.
November 1st, 2006 at 2:35 pm
Very nice visually, conceptually and executionally. Even though that last one’s not a word.
November 2nd, 2006 at 11:49 pm
Best ads I’ve seen in a while. Great on all accounts.
December 12th, 2006 at 8:59 pm
Do you think this campaign inspired the french campaign for the France 24 international news channel? check this : http://www.observatoiredesmedias.com/2006/12/13/et-si-marcel-setait-achete-ses-vetements-au-bresil/
January 7th, 2007 at 1:11 pm
[…] En Advertising/Design Goodness aparece hoy un artículo que muestra tres anuncios de prensa para el Diario Sao Paulo bajo el concepto de la punta del iceberg y la investigación profunda (una idea estupenda a mi modo de verlo). La forma de retratar dicho concepto también me parece genial, la ilustración es realmente expresiva en los tres ejemplos presentados. Un 10. Archivado en: diseño publicidad […]
May 11th, 2007 at 9:02 am
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