This is truly a great commercial with a good message. The majority of the public is still not aware of the fact that models are being severely Photoshopped and many base their self-esteem on what they see in magazines.

a little over the top…i mean, there are lots of beautifull models out there (i see people like that walking on the streets!!!). but, yes, i think that advertising models should be more diverse. not just young girls with long neck and big eyes.

Yes,
In Brazil, for exemple, the Real Beautiful idea hit the target. Public love it. Intelligent, congratulations Dove.

The software used is Adobe, it’s the Camera RAW editor found in Adobe Bridge.

I love this spot….it’s awesome! A nice addition to the real beauty campaign.

Don’t you find it a little bit strange that the company, which now talks about the distortion of woman’s picture about beauty, has actually take part in this “demonic” process?

The toolbar along the side was just created to look like a generic photoshop-type program’s toolbar. Obviously, it would have cost money to get the rights to use a real program’s toolbar.

That said, I dig it.

Even though it’s hardly a new messgae, and despite the fact that all Ogilvy’s other clients do exactly this “evil’ retouching in their ads. One might call hypocrisy ont hat, but, I supposed to look beyond that, right? Okay, I will.