Dove Evolution
This is a great video from Dove, showing you once again how fake models can be. With the help of Soho post production, Rogue editing, Vapor music, Gabor Jurina and Make-up: Diana Carreiro, and Reginald Pike.
Agency: Ogilvy, Toronto.
Posted in TV/Film 
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October 16th, 2006 at 1:04 pm
This is truly a great commercial with a good message. The majority of the public is still not aware of the fact that models are being severely Photoshopped and many base their self-esteem on what they see in magazines.
October 16th, 2006 at 1:58 pm
This is an amazing spot! Loved it
October 16th, 2006 at 2:33 pm
[...] Advert A movie about the beauty DOVE women. Via: Werbeblogger.de and Frederik Samuel Here´s a small Tutorial how to make your girlfriend look like a model. Tutorial (GERMAN) … Author David Oerter · 16 October 2006 at 20:22RSS 2.0 feed · Write a comment · trackback on your website. Write a comment [...]
October 16th, 2006 at 4:19 pm
[...] via A/D Goodness Tags: dove, evolution No Related Posts [...]
October 16th, 2006 at 4:23 pm
a little over the top…i mean, there are lots of beautifull models out there (i see people like that walking on the streets!!!). but, yes, i think that advertising models should be more diverse. not just young girls with long neck and big eyes.
October 16th, 2006 at 5:31 pm
does anyone know, if this a real software they use for retouching in this spot? or ist ist just some mock-up?
if real, it looks pretty awesome
thanks
October 16th, 2006 at 5:46 pm
Yes,
In Brazil, for exemple, the Real Beautiful idea hit the target. Public love it. Intelligent, congratulations Dove.
October 17th, 2006 at 12:46 am
[...] Dove Evolution [...]
October 17th, 2006 at 1:15 pm
the softare doest seem like is photoshop , does anyone know what is that software use in the video?
October 17th, 2006 at 7:00 pm
The software used is Adobe, it’s the Camera RAW editor found in Adobe Bridge.
October 17th, 2006 at 9:17 pm
that is amazing.
October 17th, 2006 at 9:44 pm
I love this spot….it’s awesome! A nice addition to the real beauty campaign.
October 18th, 2006 at 7:32 am
[...] There’s a great video from the Dove highlighted at Advertising/Design Goodness, showing the reality of beauty in the advertising industry. Reminds me of Adbusters, only in video form. [...]
October 20th, 2006 at 8:25 am
Love it!
October 20th, 2006 at 8:47 am
Don’t you find it a little bit strange that the company, which now talks about the distortion of woman’s picture about beauty, has actually take part in this “demonic” process?
October 27th, 2006 at 2:09 am
Yeah, hannibaal, I was thinking the same thing. Dove is also just a large corporation trying to make a profit and now they’ve got the “be natural” minority vote. Kind of ironic since people will now go and buy Dove beauty products, completely nullifying the point of the campaign. Or does anybody seriously think they are trying to get people to stop buying their products? Nonetheless, I think it’s a great message they are transporting here and I wish more would join in.
October 29th, 2006 at 10:37 pm
The toolbar along the side was just created to look like a generic photoshop-type program’s toolbar. Obviously, it would have cost money to get the rights to use a real program’s toolbar.
That said, I dig it.
Even though it’s hardly a new messgae, and despite the fact that all Ogilvy’s other clients do exactly this “evil’ retouching in their ads. One might call hypocrisy ont hat, but, I supposed to look beyond that, right? Okay, I will.
January 3rd, 2007 at 12:32 pm
[...] • Best Use of Packaging • Best Design • Best Magazine Ad • Best Outdoor • Best Art Direction • Best Direct Mail Piece • Best TV Commercial 1. Japanese Packaging 2. Toronto Plastic Surgery 3. Blush 1. Hydro74 2. TPG Post 3. Orange Stuff 1. Adoption Awareness 2. Lassa 3. Altoids 1. Jobs in Town 2. Adidas Fresco 3. Max Factor 1. Audi 2. Lego 3. BBC World 1. Papa John’s Pizza 2. Nicorette Gum 3. Sterling 1. ICBC Counterattack 2. Dove Evolution 3. American Express Once again Happy New Year everyone, and I wish you all the best and success for the new year. [...]
February 4th, 2008 at 6:30 pm
I love the adverts I am doing a research assisgnment at canturbury university in New Zealand. I am interested in any more information about the advertising campaign.
Statisics, how the ideas evolved etc.
Thanks,
Demelza