25 responded to this post

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 j truitt said on October 26th, 2006

the mouse one is not as good as the others.

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 geoff said on October 26th, 2006

Remember when designers could integrate text with graphics? It seems like the trend today is to use a large ‘conceptual’ photo and stick the logo and the supporting text in the bottom right hand corner.

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 rasmus said on October 26th, 2006

works for me, I love it.
the mouse one eint that good, thats true.

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 Sue said on October 26th, 2006

Dumb

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 udonotknowme1 said on October 26th, 2006

It’s not bad but a little too scary and uncomfortable without making any real statement.

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 jules said on October 26th, 2006

goodness… nothing nice to say?… yes its a trend to do these kind of layouts.. but it doesnt really matter because it works well with a strong idea. the atention grabbing visual, the simple copy.. its quick, effective communication. and by the way geoff.. there were no designers involved in this campaign, the idea did not call for one. design is just one of many tools that can be used for an ad, not necessarily all the time….

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 armstrong said on October 27th, 2006

Then, let’s talk about the concept. ‘Just when you thought it was dead’, was this a strong idea? When we use those rechargeable baterries, didnt we already knew it wont die as long as we recharge it? After we underdstand this point, we could realise that how forced these campaign was. Nice try, but too bad, tried too hard.

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 Maryam said on October 27th, 2006

huh.

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 iain said on October 27th, 2006

Golle zijt allemaal dikke vette bleiters.

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 Deanna said on October 27th, 2006

I second Geoff. And the mouse one is gross. Seeing the insides of a mouse do not make me want to buy Kodak batteries.

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 Yulia said on October 27th, 2006

Beautiful photography, not sure if the concept works though-it’s a bit of a stretch. The tiger and the chicken work, the mouse just confuses me. Couldn’t they have used like crocodile shoes that attach or something like that? I like the resurrection idea just not sure it’s appropriate for the batteries…. since you don’t recharge a chicken or a rug-maybe I’m being too literal about it… It’s great that the creative were really pushing it I’m just not sure if came out the right way. The mouse is just really gross not sure what happened to the creatives judgement on that one. Maybe it works in Malaysia, this New Yorker isn’t buying it.

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 Kunji said on October 28th, 2006

here’s a concept thats pushed too far, and i think it loses its message in trying too hard, but great photography though.

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 Jon said on October 29th, 2006

bad

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 raverus said on October 29th, 2006

Totaly agree wit Yulia but I don’t think it works in Malaysia either.

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 Q'bird said on October 30th, 2006

i was once told that “In Advertising, the safest way is the most dangerous way!” this is not a promo ad, its more a brand building.. so i thought, it work, at least the line “Just When You Thought It Dead” bond the visual and product strongly together as a idea. I agree its a very new way to advertising a battery, so far, i don’t see any battery ad like this so far.. i agreed its dangerous way of cos.. but i have to say i will remember this “campaign” for quite some time if anyone will to mention about battery ad to me, i salute to the courage and creativity in building the brand.

my 2 cents worth

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 Deanna said on October 30th, 2006

jules – why were there no designers? Who layed out the ad? Could that be why they’re getting such negative comments here? Perhaps if they had involved a designer, that designer could have helped them make the concept work and could have said “a big fat no” to that mouse image. Just because something isn’t complicated doesn’t mean there shouldn’t be a designer involved.

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 wkm910 said on October 30th, 2006

i only can say… its good photography & nice execution

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 VonK said on November 1st, 2006

This is a huge stretch and a weak concept. Trendy “big photo” layout aside, it just doesn’t cut it.

Here’s what these say to me:
Ad: “You know how sometimes you’ll kill an animal and you think it’s dead, but it totally isn’t? Kodak rechargable batteries are just like that.”

Here’s why it doesn’t work:
Me: “Are you telling me Kodak rechargable batteries never die? Then why do have to recharge them? Wouldn’t a zombie been better? Your’re stupid.”

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 Q'bird said on November 2nd, 2006

hmmm.. the things u said sound “interesting” to me VonK…

how about telling me what you think about all the Energizer ads?? the way stretch the SMP “longest lasting batteries”

Energizer really.. NEVER DIE???

or wat about.. VW Golf???
really that TOUGH?????

interesting….

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 theone said on November 2nd, 2006

So now ppl cant accept critics? lol
So what if its done by JWT mal, and what courage to salute here?

A NO ad from me. No, sorry guys but thats life; we have to accept the facts.

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 mmv said on November 3rd, 2006

love it!
agree that the mouse isn’t as good as the others. but the others are fantastic. great simple copy.

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 Rags said on November 9th, 2006

I don’t know, personally the mouse is my favorite. There’s just something so enjoyably creepy (yet perhaps oddly cute?) about the little guy, and the actual photo comprising the background and such is very artistic and appealing.

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 Mark said on January 6th, 2007

morbid but hilarious it’s not THAT graphic!

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