NZDating
NZDating is a New Zealand internet dating site, which used busbacks to illustrate the fleeting nature of finding ‘your perfect match’. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other.
Agency: Draft, New Zealand.
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October 5th, 2006 at 2:07 am
That’s awesome. Only problem is it would only really be seen properly every once and a while.
Otherwise, good idea.
October 5th, 2006 at 5:46 am
True, its a nice idea, like when you see a teaser providing a split message leaving you wondering what’s missing to code the message. But then again its a bit tricky to get both buses side by side…. Dunno if it is profitable
October 5th, 2006 at 6:38 am
I like the concept - but I feel it’s lacking something design-wise. Maybe it’s the typestyle that’s bothering me - it feels very too light and hard to visually read with all the implied and actual lines that are on the bus. [Lights, back-hatch etc.]
October 5th, 2006 at 9:49 am
Interesting idea… but seriously the timing need to be perfect. You need to have the target audience (singles who stare at the backs of buses) looking at the back of the buses at the precise time that they meet up… the chances of that are not soo high.
October 5th, 2006 at 12:58 pm
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October 5th, 2006 at 6:03 pm
Sure, its a brilliant message when they are together. But when they are apart, and i believe that more than 50% of the running time they are, the message is in most cases lost.
Like Deanna said, the message is hard to read and there is no suggestion there’s two parts of that message. The stunt just seems risky enought to let the viewer figure out for themself that those two words are in fact part of a 4 word message.
October 6th, 2006 at 12:55 pm
Lots of boos for this ballsy idea. I think each bus still works by itself. Yes it leaves you wondering what the hell the other side says but…. Look at it like this..
You see bus #1 and it says “Find Perfect…Dont leave it to chance” with the match making website below.
You see bus #2 and it says ” Your Match…Dont leave it to chance” with the match making website below.
If you already know what the site is, and I am assuming this is not a new site but a well established site, In both situations you take away a message of needing the match making site to “Find Perect” or “Your Match”
It is a bit odd and somewhat incomplete but i think it still does what it is indending to do. Drive traffic for desperate people who can not find perfect or their match.
October 6th, 2006 at 2:07 pm
Joe,
I’d be with you on this one if a tiny part of the Y weren’t cut off. Obviously someone meant for this to look like a triptych [in two] of a bus ad. If they ended up having it make sense apart then I’m going to have to guess that was purely a beneficial accident.
To me - it falls on the golden rule of - if you’re going to angle something, cut something in half, or purposefully make something of center then do it enough that people don’t think it was an accident.
In this case, is it an accident part of the Y is cut off - or that the message kind of makes sense when it’s seen in half?
October 7th, 2006 at 2:39 am
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October 7th, 2006 at 3:12 am
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October 7th, 2006 at 7:34 am
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October 7th, 2006 at 7:35 am
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