30 responded to this post

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 Jerome Dahdah said on October 29th, 2006

That’s just wrong…

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 Daniela said on October 29th, 2006

The original campaign is on ibelieveinadv.com with original credits.

http://www.ibelieveinadv.com/2006/10/pedegree-light/

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 Cesar Aguilera said on October 29th, 2006

jaja, so clever :P

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 MZ said on October 29th, 2006

I agree with Jerome.

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 stevehappens said on October 29th, 2006

wait, why is there a flower in its butt?

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 Danny Foo said on October 30th, 2006

That poor dog.. LOL!

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 Will said on October 30th, 2006

is this real??

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 consta said on October 30th, 2006
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 KeyLime said on October 30th, 2006

Let’s see the TV commercial version.

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 Deanna said on October 30th, 2006

bahahaha.

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 Yulia said on October 30th, 2006

love it. come on it’s pet food, the category isn’t that exciting. the other ads in the campaign are greta also, I’ve seen it before don’t remember who did it… someone foreign.

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 Daniela said on October 30th, 2006
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 Nigel said on October 30th, 2006

Just wish we could have seen the look on the cat’s face… another ad is here:

http://www.adpunch.org/entry/a-hysterically-amusing-ad-for-pedigree-light-dog-food/

TBWA Paris, apparently.

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 Daniela said on October 30th, 2006

You can find full credtis and more info at ibelieveinadv.com

http://www.ibelieveinadv.com/2006/10/pedegree-light/

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 CBETA said on October 30th, 2006

Geez, couldn’t the cat have just wrapped the flower around his tail? This is kind of gross.

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 Yulia said on October 30th, 2006

Agency: TBWA\Paris
Creative Director: Erik Vervroegen
Art Director: Jessica Gerard-Huet & Celine Artigau
Photographer: Vincent Dixon

The ever soo sexy and creative Erik and I love the work of Vincent Dixon.

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 Alex said on October 31st, 2006

How do you feel with fakes? Because this is a fake.
This gonna kill advertising.
Who gonna pay?

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 iain said on October 31st, 2006

The way you talk about other creatives is very sexy Yulia. Fancy a pvt chat, baby?

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 Yulia said on October 31st, 2006

Iain, unless you’re Erik I don’t really wanna chat. If you’re book is stellar, maybe I can spare a review.

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 Jonathan said on November 1st, 2006

wow… way to advertise your own site daniela.
get a life

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 VonK said on November 1st, 2006

This is the first time I’ve seen butthole featured so prominently in an ad–animal or human.

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 RabidLeroy said on May 11th, 2007

You’ll never know just how far fat dogs get teased… and yes, this one just takes the cake.

:laugh out loud funny!:

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 Nin said on November 26th, 2007

OMG people; it’s COMPUTER GENERATED! Anyone sho says otherwise is TRYING to make a problem

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 Anna` said on June 4th, 2008

It’s Pooh Bear! All it needs is a smiley face on his butt! Or does no one remember that episode of Winnie the Pooh where he got stuck in Rabbit’s window?

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