Thanks to Jon for sending this one in. If anyone knows more details about this please comment.
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The original campaign is on ibelieveinadv.com with original credits.
jaja, so clever 
I agree with Jerome.
The ad was created by TBWA, Paris.
http://www.adpunch.org/entry/a-hysterically-amusing-ad-for-pedigree-light-dog-food/
wait, why is there a flower in its butt?
That poor dog.. LOL!
is this real??
Let’s see the TV commercial version.
bahahaha.
love it. come on it’s pet food, the category isn’t that exciting. the other ads in the campaign are greta also, I’ve seen it before don’t remember who did it… someone foreign.
More images and info at http://www.ibelieveinadv.com/2006/10/pedegree-light/
Just wish we could have seen the look on the cat’s face… another ad is here:
http://www.adpunch.org/entry/a-hysterically-amusing-ad-for-pedigree-light-dog-food/
TBWA Paris, apparently.
You can find full credtis and more info at ibelieveinadv.com
Geez, couldn’t the cat have just wrapped the flower around his tail? This is kind of gross.
Agency: TBWA\Paris
Creative Director: Erik Vervroegen
Art Director: Jessica Gerard-Huet & Celine Artigau
Photographer: Vincent Dixon
The ever soo sexy and creative Erik and I love the work of Vincent Dixon.
How do you feel with fakes? Because this is a fake.
This gonna kill advertising.
Who gonna pay?
The way you talk about other creatives is very sexy Yulia. Fancy a pvt chat, baby?
Iain, unless you’re Erik I don’t really wanna chat. If you’re book is stellar, maybe I can spare a review.
wow… way to advertise your own site daniela.
get a life
This is the first time I’ve seen butthole featured so prominently in an ad–animal or human.
You’ll never know just how far fat dogs get teased… and yes, this one just takes the cake.
:laugh out loud funny!:
OMG people; it’s COMPUTER GENERATED! Anyone sho says otherwise is TRYING to make a problem
It’s Pooh Bear! All it needs is a smiley face on his butt! Or does no one remember that episode of Winnie the Pooh where he got stuck in Rabbit’s window?
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That’s just wrong…