24 responded to this post

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 Andrzej Kielbowicz said on October 12th, 2006

Brilliant idea!!! perfect use of known logo symbol with photography. Bravo!

Andrzej Kielbowicz
akdesign.ca

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 Yulia said on October 12th, 2006

i like the idea. the photographs need more contrasts, the midtones need to be cranked, the whites whiter.

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 Deanna said on October 12th, 2006

The tear one works so well. The bottle one is okay. And the kid one bother sme because the hand is neither big enough or the right angle.

And I’m with Yulia on the issues with the photo quality.

All in all – okay.

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 Luciano Bitencourt said on October 12th, 2006

Raw images, adequate for this ad. Good. Only, nothing else..

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 Klay said on October 12th, 2006

I agree with everyone, the tear concept is strong.

Overall, however, the original (award-winnning) series of ads that made use of this concept was far stronger than this latest series.

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 ELMANCO / Stefano Ricci said on October 13th, 2006

I love this genre of advertising! nice logo interaction

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 Bob said on October 13th, 2006

Sorry, this is a blatant rip-off of a United Way campaign done a few years ago. That campaign also used the “hands” logo in a very similar way. It won pencils at the One Show, so it’s not like it’s unkown or anything.

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 Freddy said on October 13th, 2006

Bob, this is not a “rip-off”. DDB Vancouver did the previous versions. Its a continuation of the campaign. Think Mastercard Priceless…

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 AsceticMonk said on October 13th, 2006

I like the concept and the message contained in these ads, but I agree with other commenters the photos need more contrast.

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 Jasmine said on October 13th, 2006

I’ve seen this campaign in person and it’s strong within the context of the city. There is another ad (not pictured) with a person jumping off a bridge and the hand catching him.

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 Ajoy Kumar Das said on October 14th, 2006

great usage of the logo.

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 Dave Rywall said on October 14th, 2006

Old executions included

Hand getting betwen impressionable kid and street gang

Hand under bridge where it looked like someone was about to jump off

I seem to remember the hands were bigger in the last go around.

These are great, but they’re just more executions of the same campaign.

I thought Arnold in Toronto that did the first executions…

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 dilated pupils said on October 23rd, 2006

This is hugely impactful. I think the tear concept is a little cliche. However, props for original logo use in the other two.

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 Mark said on January 6th, 2007

Too bad the logo was changed >:(

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 Mark said on January 6th, 2007

Well at least in the U.S. it was but so far not in Canada! :)

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 Mark said on January 6th, 2007

BTW I Like the campaign these things are best shown without any words.

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 Gloria Beckner said on July 17th, 2009

Can anyone tell me who originally designed the “helping hand/rainbow” logo for the United Way? What year and from what agency? Many thanks.

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