United Way
Agency: DDB, Vancouver.
Posted in Print 
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October 12th, 2006 at 1:38 pm
Brilliant idea!!! perfect use of known logo symbol with photography. Bravo!
Andrzej Kielbowicz
akdesign.ca
October 12th, 2006 at 1:46 pm
i like the idea. the photographs need more contrasts, the midtones need to be cranked, the whites whiter.
October 12th, 2006 at 2:59 pm
The tear one works so well. The bottle one is okay. And the kid one bother sme because the hand is neither big enough or the right angle.
And I’m with Yulia on the issues with the photo quality.
All in all - okay.
October 12th, 2006 at 3:59 pm
[...] [gefunden bei Design/Advertising Goodness] [...]
October 12th, 2006 at 4:53 pm
Raw images, adequate for this ad. Good. Only, nothing else..
October 12th, 2006 at 5:21 pm
I agree with everyone, the tear concept is strong.
Overall, however, the original (award-winnning) series of ads that made use of this concept was far stronger than this latest series.
October 12th, 2006 at 5:38 pm
[...] via [...]
October 13th, 2006 at 12:14 am
[...] United Way [...]
October 13th, 2006 at 4:30 am
I love this genre of advertising! nice logo interaction
October 13th, 2006 at 10:16 am
Sorry, this is a blatant rip-off of a United Way campaign done a few years ago. That campaign also used the “hands” logo in a very similar way. It won pencils at the One Show, so it’s not like it’s unkown or anything.
October 13th, 2006 at 10:23 am
Bob, this is not a “rip-off”. DDB Vancouver did the previous versions. Its a continuation of the campaign. Think Mastercard Priceless…
October 13th, 2006 at 1:21 pm
[...] Late Breaking United Way Advertising This is the latest series of United Way print ads/posters from DDB Vancouver. (tags: United Way nonprofit charity advertising) [...]
October 13th, 2006 at 6:52 pm
I like the concept and the message contained in these ads, but I agree with other commenters the photos need more contrast.
October 13th, 2006 at 7:11 pm
I’ve seen this campaign in person and it’s strong within the context of the city. There is another ad (not pictured) with a person jumping off a bridge and the hand catching him.
October 14th, 2006 at 2:00 pm
great usage of the logo.
October 14th, 2006 at 3:00 pm
Old executions included
Hand getting betwen impressionable kid and street gang
Hand under bridge where it looked like someone was about to jump off
I seem to remember the hands were bigger in the last go around.
These are great, but they’re just more executions of the same campaign.
I thought Arnold in Toronto that did the first executions…
October 21st, 2006 at 8:48 am
[...] via Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
October 23rd, 2006 at 3:33 pm
This is hugely impactful. I think the tear concept is a little cliche. However, props for original logo use in the other two.
October 23rd, 2006 at 4:54 pm
[...] The creative use of the logo poignantly captures the essence of United Way. [source] [...]
November 5th, 2006 at 8:58 pm
[...] Late Breaking United Way Advertising This is the latest series of United Way print ads/posters from DDB Vancouver. (tags: United Way nonprofit charity advertising) [...]
January 6th, 2007 at 12:31 am
Too bad the logo was changed >:(
January 6th, 2007 at 12:34 am
Well at least in the U.S. it was but so far not in Canada!
January 6th, 2007 at 12:37 am
BTW I Like the campaign these things are best shown without any words.
July 17th, 2009 at 1:26 pm
Can anyone tell me who originally designed the “helping hand/rainbow” logo for the United Way? What year and from what agency? Many thanks.