Agency: DDB, Vancouver.
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i like the idea. the photographs need more contrasts, the midtones need to be cranked, the whites whiter.
The tear one works so well. The bottle one is okay. And the kid one bother sme because the hand is neither big enough or the right angle.
And I’m with Yulia on the issues with the photo quality.
All in all – okay.
Raw images, adequate for this ad. Good. Only, nothing else..
I agree with everyone, the tear concept is strong.
Overall, however, the original (award-winnning) series of ads that made use of this concept was far stronger than this latest series.
I love this genre of advertising! nice logo interaction
Sorry, this is a blatant rip-off of a United Way campaign done a few years ago. That campaign also used the “hands” logo in a very similar way. It won pencils at the One Show, so it’s not like it’s unkown or anything.
Bob, this is not a “rip-off”. DDB Vancouver did the previous versions. Its a continuation of the campaign. Think Mastercard Priceless…
I like the concept and the message contained in these ads, but I agree with other commenters the photos need more contrast.
I’ve seen this campaign in person and it’s strong within the context of the city. There is another ad (not pictured) with a person jumping off a bridge and the hand catching him.
great usage of the logo.
Old executions included
Hand getting betwen impressionable kid and street gang
Hand under bridge where it looked like someone was about to jump off
I seem to remember the hands were bigger in the last go around.
These are great, but they’re just more executions of the same campaign.
I thought Arnold in Toronto that did the first executions…
This is hugely impactful. I think the tear concept is a little cliche. However, props for original logo use in the other two.
Too bad the logo was changed >:(
Well at least in the U.S. it was but so far not in Canada! 
BTW I Like the campaign these things are best shown without any words.
Can anyone tell me who originally designed the “helping hand/rainbow” logo for the United Way? What year and from what agency? Many thanks.
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Brilliant idea!!! perfect use of known logo symbol with photography. Bravo!
Andrzej Kielbowicz
akdesign.ca