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Western Union

Agency: Leo Burnett, Romania.

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

11 responded to this post

Dam said on October 8th, 2006

mmm, dunno if its because it is very early here but .. i dont get it

Sue said on October 8th, 2006

Don’t worry, I don’t get it either.

adgeek said on October 9th, 2006

i dont like it because they made those stickers up.
sweden has S and denmark has DK.
plus i already did a campaign just like that, its on my blog.

ray said on October 9th, 2006

what the heck is it trying to say? never knew western union as an exciting brand anyway… bleh….

Deanna said on October 9th, 2006

So Western Union travled to all these places, and bought partial bumper stickers to stick on thier Volvos in order to brag to their yuppie friends where they have been?

None of this make any sence for Western Union. None if it.

Please tell me none of this actually ran?

Alex said on October 9th, 2006

Perhaps showing their connections between countries?

Rubbish really.

Bob said on October 9th, 2006

They’re just using country code bumper stickers to demonstrate that you can use Western Union to transfer $ between countries. (eg. between Sweden and Denmark). It’s not great, but it’s not awful either.

Deanna said on October 9th, 2006

Bob,

See I got that – but there really isn’t anything saying that they transfer money between countries. [Where is there anything about money in these ads. Maybe theyâ€™re a travel company? Or still a telegraph company? {side note, they stopped that this year} Do they sell bumper stickers? Perhaps they just collect them?]

In order for these to work as a message you have to already know what Western Union does. Which isn’t too far fetched to assume people know they transfer money – but then WHY would you spend money advertising your basic purpose to people who already know what you do?

And on top of that, why would you choose to use country bumper stickers as your visual vehicle? What is clever, witty, inspiring, different, or memorable about that?

Deanna said on October 9th, 2006

Oh – I was unclear at one point…hold on…

“See I got that – but there really isnâ€™t anything saying that they transfer money between countries.”

Talking about their imagery – the tag line says what they do. But really then they should just use the tag line as their imagery and save ink.

For me itâ€™s all about the loose connection of the imagery and the message.

CBETA said on October 10th, 2006

I dont know, I like it. I think its simple and easy. Sucks they had to make up names, but otherwise I think it works!

nasir said on August 23rd, 2007

actually ther tried to say , Dont send money top these countries we will block them

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