11 Responses to “Western Union”

1. Dam Says:
   October 8th, 2006 at 7:31 pm

   mmm, dunno if its because it is very early here but .. i dont get it

2. Sue Says:
   October 8th, 2006 at 10:32 pm

   Don’t worry, I don’t get it either.

3. adgeek Says:
   October 9th, 2006 at 5:27 am

   i dont like it because they made those stickers up.
   sweden has S and denmark has DK.
   plus i already did a campaign just like that, its on my blog.

4. ray Says:
   October 9th, 2006 at 5:46 am

   what the heck is it trying to say? never knew western union as an exciting brand anyway… bleh….

5. Deanna Says:
   October 9th, 2006 at 6:17 am

   So Western Union travled to all these places, and bought partial bumper stickers to stick on thier Volvos in order to brag to their yuppie friends where they have been?

   None of this make any sence for Western Union. None if it.

   Please tell me none of this actually ran?

6. Alex Says:
   October 9th, 2006 at 9:10 am

   Perhaps showing their connections between countries?

   Rubbish really.

7. Bob Says:
   October 9th, 2006 at 11:19 am

   They’re just using country code bumper stickers to demonstrate that you can use Western Union to transfer $ between countries. (eg. between Sweden and Denmark). It’s not great, but it’s not awful either.

8. Deanna Says:
   October 9th, 2006 at 3:52 pm

   Bob,

   See I got that - but there really isn’t anything saying that they transfer money between countries. [Where is there anything about money in these ads. Maybe they’re a travel company? Or still a telegraph company? {side note, they stopped that this year} Do they sell bumper stickers? Perhaps they just collect them?]

   In order for these to work as a message you have to already know what Western Union does. Which isn’t too far fetched to assume people know they transfer money - but then WHY would you spend money advertising your basic purpose to people who already know what you do?

   And on top of that, why would you choose to use country bumper stickers as your visual vehicle? What is clever, witty, inspiring, different, or memorable about that?

9. Deanna Says:
   October 9th, 2006 at 3:55 pm

   Oh - I was unclear at one point…hold on…

   “See I got that - but there really isn’t anything saying that they transfer money between countries.”

   Talking about their imagery - the tag line says what they do. But really then they should just use the tag line as their imagery and save ink.

   For me it’s all about the loose connection of the imagery and the message.

10. CBETA Says:
    October 10th, 2006 at 5:43 pm

    I dont know, I like it. I think its simple and easy. Sucks they had to make up names, but otherwise I think it works!

11. nasir Says:
    August 23rd, 2007 at 2:07 pm

    actually ther tried to say , Dont send money top these countries we will block them