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someone has already done that before a couble years back, same idea different excution. but great idea none the less
What?!
A great Idea?!
If a gre
hmmm. Alex I wonder what else you are going to type! But so far I’m with ya -
I don’t get it
(
i don’t get it.. is the ceiling really the floor? i’m confused, scared, curious. hey, why is my crotch tingling?
Someone upstairs is vacuming their floor. It’s so strong that its sucking the light from the apartment below to the ceiling.
Yullia, “thick” is the word you´re looking for
It’s a clever idea I suppose, but not real obvious until someone explains it. The base of the light fixture has that big fitting that makes it look like the light got yanked out, instead of what I think they’re trying to communicate which is that it is a hanging light that gets sucked up to the ceiling.
Clever idea, but could use some work on the actual execution.
I had no problem getting it right away.
It’s tough to generalize these things, though. Not to mention focus groups are pretty pointless, for the most-part.
Oh well. Just go back to doing what they told us not to in school—go with your gut no matter what.
it’d be better if there was like a cat stuck to the ceiling or something….. hmmmm focus groups.
YES. A cat would be awesome!
No, a cat wouldnt be awesome, it would be cheap and slapstick
Just another fake campaign..
or the light would make sense if it was the dandling pendant kind you see in kitchens. Especially if there were 3 of them dangling and three of them sucked to the ceiling.
But I do like the cat idea – especially if it is sucked up to the ceiling by it’s back with it’s feet hanging down.
wow.. I thought I was the only Yulia in ad land… there’s aYullia with 2 ll’s out there. crazy. are you my evil twin?
Wouldn’t it be funnier if instead of the lightbulb they took a little kid of four years who was pulled against the ceiling? Yeah, that would be funnier.
i believe tis hav been done b4…. brozell worldwide, malaysia… few years ago….
Copycat…
I reckon its a bit complicated to grasp, but definetly makes you wonder what ‘s up there. Nevertheless, a cat or sumthing would’ve been better
Yeah, I didn’t get it. I was actually thinking the lamp looked kind of like it was like a vacuum hose, and they were boasting the flexibility of the vacuum. While a cat would be slapstick, it would communicate what this is trying to communicate a heck of a lot better than this.
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This is what I call a great idea! Genius!