21 responded to this post

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 MZ said on November 27th, 2006

This is what I call a great idea! Genius!

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 the illustionist said on November 27th, 2006

someone has already done that before a couble years back, same idea different excution. but great idea none the less

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 Alex said on November 27th, 2006

What?!
A great Idea?!
If a gre

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 Deanna said on November 27th, 2006

hmmm. Alex I wonder what else you are going to type! But so far I’m with ya -

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 vanMumpitz said on November 27th, 2006

I don’t get it :o (

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 Yulia said on November 27th, 2006

i don’t get it.. is the ceiling really the floor? i’m confused, scared, curious. hey, why is my crotch tingling?

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 Freddy said on November 27th, 2006

Someone upstairs is vacuming their floor. It’s so strong that its sucking the light from the apartment below to the ceiling.

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 Yullia said on November 27th, 2006

Yullia, “thick” is the word you´re looking for :)

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 David H. said on November 27th, 2006

It’s a clever idea I suppose, but not real obvious until someone explains it. The base of the light fixture has that big fitting that makes it look like the light got yanked out, instead of what I think they’re trying to communicate which is that it is a hanging light that gets sucked up to the ceiling.

Clever idea, but could use some work on the actual execution.

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 VonK said on November 27th, 2006

I had no problem getting it right away.

It’s tough to generalize these things, though. Not to mention focus groups are pretty pointless, for the most-part.

Oh well. Just go back to doing what they told us not to in school—go with your gut no matter what.

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 Yulia said on November 27th, 2006

it’d be better if there was like a cat stuck to the ceiling or something….. hmmmm focus groups.

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 David H. said on November 28th, 2006

YES. A cat would be awesome!

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 devilsadvocate said on November 28th, 2006

No, a cat wouldnt be awesome, it would be cheap and slapstick

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 Koenich johann said on November 28th, 2006

Just another fake campaign..

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 Deanna said on November 28th, 2006

or the light would make sense if it was the dandling pendant kind you see in kitchens. Especially if there were 3 of them dangling and three of them sucked to the ceiling.

But I do like the cat idea – especially if it is sucked up to the ceiling by it’s back with it’s feet hanging down.

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 Yulia said on November 28th, 2006

wow.. I thought I was the only Yulia in ad land… there’s aYullia with 2 ll’s out there. crazy. are you my evil twin?

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 H said on November 28th, 2006

Wouldn’t it be funnier if instead of the lightbulb they took a little kid of four years who was pulled against the ceiling? Yeah, that would be funnier.

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 wkm910 said on November 28th, 2006

i believe tis hav been done b4…. brozell worldwide, malaysia… few years ago….

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 ECD said on December 1st, 2006

Copycat…

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 Dam said on December 2nd, 2006

I reckon its a bit complicated to grasp, but definetly makes you wonder what ‘s up there. Nevertheless, a cat or sumthing would’ve been better

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 kit said on December 7th, 2006

Yeah, I didn’t get it. I was actually thinking the lamp looked kind of like it was like a vacuum hose, and they were boasting the flexibility of the vacuum. While a cat would be slapstick, it would communicate what this is trying to communicate a heck of a lot better than this.

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