nice “one off” ad. i’d like to see it executed in 3 ads though, as a full campaign. I feel like no one does that anymore, it’s just about making a cool ad so you can submit it to an award show. What ever happened to campaigns? Bring them back.

The Braille reads:

“blindness. But there is
something that can be done.
Learn about diabetes and see
if you are at riskk. Visit the
American Diabetes
Association to learn more.”

Dont blame me, I taught my grandmother braille when she went blind…

Very very effective ad. I just love it.

You couldn’t really hope for a better ad.

freddy…your explanation makes me happy inside.

scott…nice work on the translation. it is cool that they made that part of the ad authentic.

I think it’s a cool ad – I like the addition of the braille instead of continuing with the text. But I have to ask – is that line repeated in actual text in the box by the logo. I hope so – because unless you can read braile – they’ve lost thier call to action.

And I know this I’m being nit-picky [so you don't have to tell me that] but the word spacing between obesity and inactivity is atrocious. Actually the wording of that whole line threw me off – I don’t what is is exactly – grammar is NOT my specialty – but there is something not right about how that sentance is worded.