American Diabetes Association
Headline
It is estimated that one in three children born in the year 2000 will develop diabetes. While its causes are related to genetics, obesity and inactivity, its effects are most disturbing. Disbetes can lead to stroke, amputataions and even(blurry text)
It is estimated that one in three children born in the year 2000 will develop diabetes. While its causes are related to genetics, obesity and inactivity, its effects are most disturbing. Disbetes can lead to stroke, amputataions and even(blurry text)
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Once you understand the effects of diabetes, you may want to learn the causes. www.diabetes.org
Agency: Serve Marketing.
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November 20th, 2006 at 1:03 pm
that’s not blurry text dude…it’s braille. the point is that diabetes can lead to blindness.
November 20th, 2006 at 2:04 pm
nice “one off” ad. i’d like to see it executed in 3 ads though, as a full campaign. I feel like no one does that anymore, it’s just about making a cool ad so you can submit it to an award show. What ever happened to campaigns? Bring them back.
November 20th, 2006 at 2:12 pm
J truitt…. I know its brail, i just copied the explanation that was posted on their site :). Interesting that they chose to say blurry text though.
November 20th, 2006 at 3:18 pm
The Braille reads:
“blindness. But there is
something that can be done.
Learn about diabetes and see
if you are at riskk. Visit the
American Diabetes
Association to learn more.”
Dont blame me, I taught my grandmother braille when she went blind…
November 20th, 2006 at 3:26 pm
Thanks Scott for the translation.
November 20th, 2006 at 5:32 pm
[...] Via [Advertising/Design Goodness] [...]
November 20th, 2006 at 8:07 pm
Very very effective ad. I just love it.
You couldn’t really hope for a better ad.
November 20th, 2006 at 10:23 pm
good 1!
November 21st, 2006 at 2:13 am
[...] American Diabetes Association [...]
November 21st, 2006 at 3:01 am
freddy…your explanation makes me happy inside.
scott…nice work on the translation. it is cool that they made that part of the ad authentic.
November 21st, 2006 at 2:46 pm
One of the smartest, freshest ads I’ve seen in a long while.
Bravo.
November 21st, 2006 at 2:49 pm
I think it’s a cool ad - I like the addition of the braille instead of continuing with the text. But I have to ask - is that line repeated in actual text in the box by the logo. I hope so - because unless you can read braile - they’ve lost thier call to action.
And I know this I’m being nit-picky [so you don't have to tell me that] but the word spacing between obesity and inactivity is atrocious. Actually the wording of that whole line threw me off - I don’t what is is exactly - grammar is NOT my specialty - but there is something not right about how that sentance is worded.
November 21st, 2006 at 7:58 pm
Where did you find this ad Freddy
I think the other one from ADA is much better:
http://blogger.xs4all.nl/marcg/archive/2006/11/16/152392.aspx
November 21st, 2006 at 11:04 pm
[...] It is estimated that one in three children born in the year 2000 will develop diabetes. While its causes are related to genetics, obesity and inactivity, its effects are most disturbing. Disbetes can lead to stroke, amputataions and even(blurry text). Once you understand the effects of diabetes, you may want to learn the causes. http://www.diabetes.org Agency: Serve Marketing. Source: Frederik Samuel. [...]
November 29th, 2006 at 7:23 pm
[...] La Asociación Americana de Diabetes ha encargado este gran anuncio a la agencia Serve Marketing. Nosotros lo hemos encontrado en Design Goodness. [...]