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on Thursday, November 16th, 2006 at 4:03 pm and is filed under Outdoor.
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Yup, Sukle Advertising. I saw a few of these executions in downtown Denver this September. There is also a bus stop poster execution, but I couldn’t find the image anywhere.
The only thing that sucks about the bench is that when someone is sitting on it they have no choice but to block the ad. Still, I bet a fraction of the population of Denver are slighly more conscious about their water consumption now. As GWB would say “Mission Accomplished” : )
[…] Kyk bietjie na hierdie oulike campaign. Diegene wat nie vir Advertising/Design Goodness ken nie, kan gerus sommer daar ook rondkyk vir al die ander oulike advertensies en dinge. Posted by Kobus Ehlers Filed in Random Musings […]
we chose orange b/c it felt like ’safety’ orange and coveyed that ‘danger!’ feeling- as we live in a semi arid climate and the whole water use issue is a very large problem we all deal with on a day to day basis. We really wanted folks to notice it, to get it, to pay attention, like they would if it was a big danger or detour sign.
I haven’t seen the tv yet, but the print/outdoor is super solid show-it-don’t-say-it work. And the car is amazing. See more photos, links and a Denver Post article on the campaign at: http://www.knupp-watson.com/brain/?p=100
[…] Denver Water Ad: Use Only What You Need All I can really say is this campaign is BRILLIANT! Posted on November 17th, 2006 in Stefan Bean by Stefan | Permalink […]
[…] wherever you are and “have fun out there.” See you next post.denver water ads via AdGoodnessJeep ad via Everything’s Better With BrentterSprite ad via i believe in […]
[…] live in Denver and I love the work they did for Denver Water. The outdoor/mobile marketing was cool, but when you can get people to put signs in their yard promoting your campaign, […]
November 16th, 2006 at 4:13 pm
Designed by Denver agency Sukle Advertising & Design. I think…
November 16th, 2006 at 4:14 pm
[…] Denver Water […]
November 16th, 2006 at 4:14 pm
[…] Denver Water […]
November 16th, 2006 at 4:58 pm
i need the body of my car…
November 16th, 2006 at 6:33 pm
Yup, Sukle Advertising. I saw a few of these executions in downtown Denver this September. There is also a bus stop poster execution, but I couldn’t find the image anywhere.
November 16th, 2006 at 7:50 pm
I like it!
The only thing that sucks about the bench is that when someone is sitting on it they have no choice but to block the ad. Still, I bet a fraction of the population of Denver are slighly more conscious about their water consumption now. As GWB would say “Mission Accomplished” : )
November 16th, 2006 at 8:01 pm
the movies from this campaign are really funny:)
November 17th, 2006 at 2:34 am
awesome ! smart .i love this
November 17th, 2006 at 11:57 am
Yes, the agency is “Sukle Advertising & Design”
November 17th, 2006 at 2:56 pm
I really like them. Does anyone know why they chose orange and not a blue tone? Is the Denver Water Dept.’s color orange?
Just curious.
November 18th, 2006 at 10:55 am
Love it!
If you want to know more, I’ve written about the campaign here:
http://disruption.splinder.com/post/9737261/Use+only+what+you+need
As you can see, there are also two commercial:
http://www.youtube.com/watch?v=ebhBDmOwrfw (my favourite)
http://www.youtube.com/watch?v=0BT-QbqTZNY
November 19th, 2006 at 3:34 pm
done by sukle advertising and design in denver, co.
one of these excecutions made the ca ad annual that will be coming out in a few weeks.
November 20th, 2006 at 11:51 am
Nice one, love it cause its something you notice straight away and pay attention to what you really use and waste.
PS: Dunno why orange, but i reckon its a warm colour that suits the motif and you can recognize it from a distance.
November 20th, 2006 at 12:35 pm
[…] Eine klasse Idee, mit der Denver Water da Werbung macht. Mehr Bilder dieser Aktion gibt es bei frederiksamuel.com. […]
November 27th, 2006 at 1:15 pm
[…] Use only what you need { Advertising/Design Goodness } […]
November 29th, 2006 at 4:37 pm
[…] Check it out, here. […]
November 30th, 2006 at 12:41 pm
[…] Check out some of the outdoor shots: http://www.frederiksamuel.com/blog/2006/11/denver-water.html […]
November 30th, 2006 at 6:44 pm
[…] Kyk bietjie na hierdie oulike campaign. Diegene wat nie vir Advertising/Design Goodness ken nie, kan gerus sommer daar ook rondkyk vir al die ander oulike advertensies en dinge. Posted by Kobus Ehlers Filed in Random Musings […]
November 30th, 2006 at 7:16 pm
we chose orange b/c it felt like ’safety’ orange and coveyed that ‘danger!’ feeling- as we live in a semi arid climate and the whole water use issue is a very large problem we all deal with on a day to day basis. We really wanted folks to notice it, to get it, to pay attention, like they would if it was a big danger or detour sign.
December 11th, 2006 at 4:55 pm
I haven’t seen the tv yet, but the print/outdoor is super solid show-it-don’t-say-it work. And the car is amazing. See more photos, links and a Denver Post article on the campaign at:
http://www.knupp-watson.com/brain/?p=100
January 2nd, 2007 at 10:38 am
[…] Denver Water Ad: Use Only What You Need All I can really say is this campaign is BRILLIANT! Posted on November 17th, 2006 in Stefan Bean by Stefan | Permalink […]
January 4th, 2007 at 5:48 am
This advertising goes a bit too extreme in my opinion.
What you need for the bench is the WHOLE bench,same goes for the car,bus and the billboard.
The message about water usagle doesn’t translate well to other unassociated services ;P
September 3rd, 2007 at 10:09 pm
[…] wherever you are and “have fun out there.” See you next post.denver water ads via AdGoodnessJeep ad via Everything’s Better With BrentterSprite ad via i believe in […]
October 9th, 2007 at 11:12 am
here’s some recent work from this campaign:
http://sukle.wordpress.com/2007/09/11/new-denver-water-boards-up/
http://youtube.com/watch?v=A-Fg0ykuQyw
http://youtube.com/watch?v=ULSZzNit_IY
Also visit www.useonlywhatyouneed.org to see the online component.
March 18th, 2008 at 9:15 pm
[…] live in Denver and I love the work they did for Denver Water. The outdoor/mobile marketing was cool, but when you can get people to put signs in their yard promoting your campaign, […]