26 responded to this post

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 Yulia said on November 16th, 2006

Designed by Denver agency Sukle Advertising & Design. I think…

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 Justin said on November 16th, 2006

i need the body of my car…

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 KFad said on November 16th, 2006

Yup, Sukle Advertising. I saw a few of these executions in downtown Denver this September. There is also a bus stop poster execution, but I couldn’t find the image anywhere.

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 jebus said on November 16th, 2006

I like it!

The only thing that sucks about the bench is that when someone is sitting on it they have no choice but to block the ad. Still, I bet a fraction of the population of Denver are slighly more conscious about their water consumption now. As GWB would say “Mission Accomplished” : )

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 aoki said on November 16th, 2006

the movies from this campaign are really funny:)

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 jwhx said on November 17th, 2006

awesome ! smart .i love this

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 copy-free said on November 17th, 2006

Yes, the agency is “Sukle Advertising & Design”

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 Deanna said on November 17th, 2006

I really like them. Does anyone know why they chose orange and not a blue tone? Is the Denver Water Dept.’s color orange?

Just curious.

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 markettara said on November 18th, 2006

Love it!
If you want to know more, I’ve written about the campaign here:
http://disruption.splinder.com/post/9737261/Use+only+what+you+need

As you can see, there are also two commercial:
http://www.youtube.com/watch?v=ebhBDmOwrfw (my favourite)
http://www.youtube.com/watch?v=0BT-QbqTZNY

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 jacob said on November 19th, 2006

done by sukle advertising and design in denver, co.

one of these excecutions made the ca ad annual that will be coming out in a few weeks.

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 Dam said on November 20th, 2006

Nice one, love it cause its something you notice straight away and pay attention to what you really use and waste.

PS: Dunno why orange, but i reckon its a warm colour that suits the motif and you can recognize it from a distance.

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 dut said on November 30th, 2006

we chose orange b/c it felt like ‘safety’ orange and coveyed that ‘danger!’ feeling- as we live in a semi arid climate and the whole water use issue is a very large problem we all deal with on a day to day basis. We really wanted folks to notice it, to get it, to pay attention, like they would if it was a big danger or detour sign.

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 Elizabeth said on December 11th, 2006

I haven’t seen the tv yet, but the print/outdoor is super solid show-it-don’t-say-it work. And the car is amazing. See more photos, links and a Denver Post article on the campaign at:
http://www.knupp-watson.com/brain/?p=100

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 Mark said on January 4th, 2007

This advertising goes a bit too extreme in my opinion.

What you need for the bench is the WHOLE bench,same goes for the car,bus and the billboard.

The message about water usagle doesn’t translate well to other unassociated services ;P

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