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i need the body of my car…
Yup, Sukle Advertising. I saw a few of these executions in downtown Denver this September. There is also a bus stop poster execution, but I couldn’t find the image anywhere.
I like it!
The only thing that sucks about the bench is that when someone is sitting on it they have no choice but to block the ad. Still, I bet a fraction of the population of Denver are slighly more conscious about their water consumption now. As GWB would say “Mission Accomplished” : )
the movies from this campaign are really funny:)
awesome ! smart .i love this
Yes, the agency is “Sukle Advertising & Design”
I really like them. Does anyone know why they chose orange and not a blue tone? Is the Denver Water Dept.’s color orange?
Just curious.
Love it!
If you want to know more, I’ve written about the campaign here:
http://disruption.splinder.com/post/9737261/Use+only+what+you+need
As you can see, there are also two commercial:
http://www.youtube.com/watch?v=ebhBDmOwrfw (my favourite)
http://www.youtube.com/watch?v=0BT-QbqTZNY
done by sukle advertising and design in denver, co.
one of these excecutions made the ca ad annual that will be coming out in a few weeks.
Nice one, love it cause its something you notice straight away and pay attention to what you really use and waste.
PS: Dunno why orange, but i reckon its a warm colour that suits the motif and you can recognize it from a distance.
we chose orange b/c it felt like ‘safety’ orange and coveyed that ‘danger!’ feeling- as we live in a semi arid climate and the whole water use issue is a very large problem we all deal with on a day to day basis. We really wanted folks to notice it, to get it, to pay attention, like they would if it was a big danger or detour sign.
I haven’t seen the tv yet, but the print/outdoor is super solid show-it-don’t-say-it work. And the car is amazing. See more photos, links and a Denver Post article on the campaign at:
http://www.knupp-watson.com/brain/?p=100
This advertising goes a bit too extreme in my opinion.
What you need for the bench is the WHOLE bench,same goes for the car,bus and the billboard.
The message about water usagle doesn’t translate well to other unassociated services ;P
here’s some recent work from this campaign:
http://sukle.wordpress.com/2007/09/11/new-denver-water-boards-up/
http://youtube.com/watch?v=A-Fg0ykuQyw
http://youtube.com/watch?v=ULSZzNit_IY
Also visit http://www.useonlywhatyouneed.org to see the online component.
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Designed by Denver agency Sukle Advertising & Design. I think…