Dietrich
During last winter, Grey created large Toureg prints and put them on the back of Ski Lifts. To give the sensation of being lifted up the mountain in a 4×4 truck.
Agency: Grey, Argentina.
Posted in Guerilla 
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November 30th, 2006 at 12:28 am
thats awesome.
November 30th, 2006 at 8:44 am
[…] Dietrich […]
November 30th, 2006 at 10:15 am
I really like it. It’s simple [though not in the actual installation probably] and it works visually in a surrealist sort of way.
But I think the part I like best is that it is a great way to grab the attention of the target audience. I mean, can’t you just see most Toureg’s with a ski rack on top, dog in the back, and 20-late 30 somethings headed to the slopes? Seems perfect to me.
November 30th, 2006 at 12:19 pm
[…] El invierno pasado, en una estación de ski de Argentina, la agencia Greg puso estas impresiones de un Toureg detrás de las sillas transportadoras. Agencia | Greg, Argentina Vía | Advertising/Design Goodness […]
December 2nd, 2006 at 6:28 am
I love it even thought it cans remind traffic blockage when you are in holidays!
December 5th, 2006 at 11:53 pm
Original Idea, but it destroys the natural landscape.
What is next? cover the mountains with big plastic representing a huge bottle of coke?
Also If I pay a lot of money for a mountain pass, I don;t want to see ads everywhere.. it is nature pals!!!