During last winter, Grey created large Toureg prints and put them on the back of Ski Lifts. To give the sensation of being lifted up the mountain in a 4×4 truck.
Agency: Grey, Argentina.
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I really like it. It’s simple [though not in the actual installation probably] and it works visually in a surrealist sort of way.
But I think the part I like best is that it is a great way to grab the attention of the target audience. I mean, can’t you just see most Toureg’s with a ski rack on top, dog in the back, and 20-late 30 somethings headed to the slopes? Seems perfect to me.
I love it even thought it cans remind traffic blockage when you are in holidays!
Original Idea, but it destroys the natural landscape.
What is next? cover the mountains with big plastic representing a huge bottle of coke?
Also If I pay a lot of money for a mountain pass, I don;t want to see ads everywhere.. it is nature pals!!!
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thats awesome.