Future Shop
I really like these retail ads for Future Shop, a Canadian Electronics store. Very easy to understand and not much copy needed.
Agency: Rethink, Canada.
Posted in Print 
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November 14th, 2006 at 10:59 am
I think the cardboard box one is good because you can see hints to what was inside the boxes. And because the size created by some of the larger boxes starts to hint at the ridiculous - which is funny. Like, you can’t see the house behind that days recycling because there are just soooooo many boxes from so many good deals.
I have a bit of a problem with the Styrofoam one though because those huge pieces of foam aren’t specific only to items the future shop might sell. It makes sense - but only if I see the second one first and I already know the joke.
At first - I really thought the first one was going to be a PSA for recycling or some other type of environmental ad. And I couldn’t for the life of me understand why there was a Future Shop slinger stuck in the can. So I thought maybe they were targeting retail stores that tend to make a lot of waste.
With that thought in mind - they might want to steer clear of a giant picture that advertises how much waste their products create. It doesn’t necessarily post them in a favorable light.
November 14th, 2006 at 7:00 pm
Nice ads to show the consumer waste created by buying products from future shop… If these ads were telling me about the client’s recycling efforts the ads might have been effective. This is poor work from one of vancouver’s best agencies.
November 15th, 2006 at 1:08 pm
I have to agree - these ads don’t really say all that much other than “consumerism creates waste”.
November 16th, 2006 at 7:11 am
Yup, it’s a catchy idea, but it’s full of negative connotations. Too bad, really.
November 16th, 2006 at 7:16 pm
You forget that the people that buy this stuff don’t care about waste. Its a great day when you get to fill the trash and recycling bins to overflow. The last thing on your mind is going outside (except to see if you threw away a cable or remote in the unpacking mayhem) let alone worrying about the outside.