KFC Rebranding
There hasn’t been a logo rebrand in a while, but KFC has decided they wanted to update their look. I actually like it better than the previous logo, and I also like how it doesn’t have anything “shiny” about it. What do you guys think?
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November 17th, 2006 at 12:55 pm
I like the illustration a lot better. It’s cleaner and the colors are more appropriate. It’s more Boston Market and less McDonalds. I think that’s where they should be. Who ever decided to use blue anyway? Must have been when pepsi own it. The type could have been improved. and the wacky 90s style block would have been better as a circle or just a rectangle. But, still, overall a vast improvement.
November 17th, 2006 at 1:18 pm
The illustration is outstanding, but I actually prefer the old one. That shape around the head doesn’t work for me, and I think the type was integrated better in the old one.
November 17th, 2006 at 1:25 pm
I like the new one better. The old one was just sloppy.
November 17th, 2006 at 1:36 pm
Nice!
November 17th, 2006 at 1:53 pm
no. the black outlines are not working. too chunky and bold. i like the new composition, but keep the old style.
November 17th, 2006 at 2:08 pm
I still prefer the old one too (even though I really don’t like blue and red combinations) but it may be because I’m used to it. I don’t like the tilted bucket and the apron in the new design.
November 17th, 2006 at 2:11 pm
Sure the new one is better. A light and right redesign. Maybe i’m not agree only about the new colours…
November 17th, 2006 at 2:22 pm
fresh! when all is said and done, a glance at a new logo at our local kfc would shake me up good. away with that expired feel. one zinger please!
November 17th, 2006 at 2:24 pm
This is much better, especially when you consider all of the other YUM! brands.
November 17th, 2006 at 2:27 pm
Yeah, the weird shape around the head is supposed to evoke the bucket. Also, I’ve seen the old logo reproduced with a much less offensive shade of dark blue.
November 17th, 2006 at 2:46 pm
This looks like a prime example of moving deck chairs around the deck of the Titanic! Come on, how’s this making any difference emotionally for consumers? Right?
November 17th, 2006 at 2:54 pm
In the new one he looks less like Cornel Sanders - and more like a random old man that works there. I think it’s the apron. I definitely like him sans-apron better.
And I think he looks thinner in the new one. Which - considering that they sell fast food - is an interesting subliminal visual.
I do like the fact that he’s no longer on the “I just drank too many mint juleps” angle anymore. I always found that bothersome.
And the black instead of blue is also much nicer.
November 17th, 2006 at 3:15 pm
The new logo is excellent! It actual work.
The typo show more clear and better strength when make quick look on both Colon Sanders and brand for quick second.
November 17th, 2006 at 3:16 pm
That 90’s background shape is the silhouette of the bucket. just figured that out.
Definitely think this is a little more upscale, but not drastically so.
November 17th, 2006 at 3:45 pm
I like it overall, but I’m not sold on the shape around the head, or the fact that he is wearing an apron.
The illustration is much cleaner and easier to see in the new one.
November 17th, 2006 at 4:50 pm
I like the new one better. The old one is just too bright on the face. But, like many others, I am not sure about the shape around the face, somehow it creates imbalance to the entire logo.
November 17th, 2006 at 5:04 pm
Yikes! Don’ t like it. What’s with the 80s new wave trapezoid shape? The apron looks more like Dave Thomas than the Colonel. Even the new red hints of Wendys. Design forward sparky, not back. The only improvement is the face.
November 17th, 2006 at 5:19 pm
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November 17th, 2006 at 5:39 pm
Terrifying! The shape and dark outline style trumpet “I’m hip, I’m cool!” but it’s still some old guy.
Now would be a good time to add “Jesus Juice” to the menu right under the soft drinks.
November 17th, 2006 at 6:53 pm
The new one is much better. It’s crisp and clean with enough contrast. The old one looked over-exposed.
November 17th, 2006 at 7:12 pm
The illustration is better, the old one looked to be made by ’streamline’ or someting. The typography in the new one is really bad! Especially the placing and the odd little white outline only visible in the overlapping part. Maybe the should have placed it a bit rotated, allined with the illustration?
November 17th, 2006 at 7:50 pm
I like the new style but not sure if such thick black lines work… it’s soo evil looking… Perhaps a bit thinner lines around the face and try 85-90% black? I like his new fancy apron. Looks like they changed the hair up a bit as well and took away his eyebrows…
November 18th, 2006 at 4:07 am
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November 19th, 2006 at 4:46 am
I’m not crazy into it. The illustration is good yes. The colours dont exactly do it for me. The shape is also a bit strange. I can’t quite make up my mind.
It’s like its trying to be friendlier but not quite there?
November 19th, 2006 at 11:27 am
Well, it sure looks better that way. It was about time. The old one was booooring.
November 19th, 2006 at 3:21 pm
The old old logo is actually a lot better than both of these. Before they decided that his face needed another color.
November 20th, 2006 at 4:14 am
It looks like he has a wind machine blowing into his face. What’s with that wind-swept hair?
Also, considering how long it took me to notice/connect the bucket shape, they should’ve gone without it.
November 20th, 2006 at 11:42 am
The old one has more of a stencil look, thats what i like. But as said by somebody, the new one looks less Mc Donalds, which is a good thing
Cheers
November 20th, 2006 at 6:02 pm
Iris - I totally agree with your wind tunnel comment. I couldn’t figure out what was bothering me about his face - was it liposuction, was it botox…but a wind tunnel - now that hits it right on the head.
November 21st, 2006 at 7:03 am
[...] (Picture and original post from Advertising/Design Goodness.) [...]
November 22nd, 2006 at 4:21 am
I just prefer the previous one, especially for the color. Too dull for the new one.
And Sanders just looks younger than ever. KFC should be positioned as an original chicken maker with long history.
November 22nd, 2006 at 12:52 pm
Looks like the colonel dropped a few pounds in the new one. Perhaps it’s the thicker black outlines that give the effect… or perhaps he was Katie Couric-ed in Photoshop?
November 22nd, 2006 at 2:37 pm
The original logo is not royal blue like everyone has commented. It’s actually black. See for yourself: http://www.kidney.org.au/assets/images/Partner_logos/KFC%20Logo%20High%20Quality.jpg
November 22nd, 2006 at 2:38 pm
Oops. It prints black, but it’s a dark blue. My bad.
November 22nd, 2006 at 8:52 pm
[...] To celebrate KFC’s recent logo redesign, they decided to make one which could be seen on Google Earth (or from space as they put it). The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000 eggshell, 5,000 beige and 28,000 black. [...]
November 23rd, 2006 at 4:04 pm
the older one is better in my opinion.
eventhough that one isn’t the best as well..
the outlines for the new one are too fat, the colonel still seems to be smiling at me with his fake smile.
i really don’t get hungry of it/him.
the older one has much more smart solutions in it, like the frame, the name and… i have to honest:
the smile works better…
btw. imagine a whole KFC restyled in these colors!
this is the 21st century!
November 26th, 2006 at 9:35 pm
I prefer the older one, its more energetic in color and like someone said their trying to be boston market. In a marketing sense that might make sense but in the northeast KFC is not Boston Market.
November 28th, 2006 at 1:03 am
I disagree with most about the apron. It’s effective by creating a more inviting feel, but more important, it’s part of Kentucky Fried Chicken’s slow and deliberate phase-out of the Deep-South/ “19th Century-America” presence in the brand.
They realize the negative message of having an Icon dressed as a Dixie Plantation Owner. The next step I suppose will be to change is facial hair
November 28th, 2006 at 9:12 am
I agree with the comments about the boldness of the black lines. It reminds me too much of a PowerPoint clipart piece.
November 29th, 2006 at 2:12 pm
I generally don’t like re branding, but this one is better.
The colours are more natural, the apron has a feel of a kitchen being involved…which they need dearly.
As for the weighted line, only on the apron would i say it could be toned down a little, everything else i think is well balanced.
December 13th, 2006 at 12:48 am
nice…but not working for me. no thanks
April 6th, 2007 at 3:17 pm
I really like the new KFC logo.I like how they’re going back to the old colors, It has a strong resemblence of the old KFC logo. I’m pretty glad they did this because i think that the previous logo resembled the old Pepsi logo too much
[IMG]http://i128.photobucket.com/albums/p166/celtic19900/KFCLogo.gif[/IMG] [IMG]http://i128.photobucket.com/albums/p166/celtic19900/180px-Pepsi_Logo.png[/IMG]
(probably done in influence of Pepsi purchasing KFC) I am glad they didnt tweak it too much like some other companies might have done, I think they got it just rite on this one.
April 10th, 2007 at 1:43 pm
The new design is too hip and young looking. He looks like a wannabe teenager. I think if they got rid of the apron, he might look more Colonel-esque, but right now he just looks like your typical homeless, white haired fast food worker. I prefer the old logo with the striped buckets and everything, the new ones aren’t as fun to look at anymore :[
(omg eleni is so hot!)
(omg i can’t believe i’m actully posting on here. =\)
April 22nd, 2007 at 2:48 pm
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April 25th, 2007 at 9:06 am
As a design student i know that in this logo the amount of red ahs been reduced. This means that less people will use the resturant ending in losses
April 26th, 2007 at 1:57 am
They should’ve just gotten rid of the Colonel altogether and used a picture of his hot granddaughter instead. The KFC logo would be tantalizingly emblazoned on her right breast.
June 3rd, 2007 at 9:30 pm
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September 7th, 2007 at 2:51 pm
This logo is more deserving and much more in line with their business.
http://www.kentuckyfriedcruelty.com
March 1st, 2008 at 7:33 pm
the new one is really not that appealing
i wish they stuck with da old one…
May 3rd, 2008 at 4:00 pm
i like the adidas apron lol.
May 29th, 2008 at 5:14 am
I think Kentuckyfriedcruelty.com
June 2nd, 2008 at 9:50 am
The bucket-evoking shape around the Colonel’s head is only one modification of the logo, there is many different variances in the logo including one with no shape at all.
August 22nd, 2008 at 9:28 am
KFC is trying to clean up its image and bad publicitie through pr, just look at the apron! it was made with the purpose of which is more homely and friendly and not as a rich businessman, do not get me wrong I love KFC just what I mean by advertising that is true.
October 27th, 2008 at 1:32 pm
I actually like the new design, it looks more vivid and eye catchy, it gives a nice theme and when its on the box, its really good looking
the old one was gud too, id say that both were great but for now, nothing surpasses the new design/logo