54 responded to this post

 KGB said on November 17th, 2006

I like the illustration a lot better. It’s cleaner and the colors are more appropriate. It’s more Boston Market and less McDonalds. I think that’s where they should be. Who ever decided to use blue anyway? Must have been when pepsi own it. The type could have been improved. and the wacky 90s style block would have been better as a circle or just a rectangle. But, still, overall a vast improvement.

 Hugh G. said on November 17th, 2006

The illustration is outstanding, but I actually prefer the old one. That shape around the head doesn’t work for me, and I think the type was integrated better in the old one.

 Josh P. said on November 17th, 2006

I like the new one better. The old one was just sloppy.

 Quentin said on November 17th, 2006


 gdanne said on November 17th, 2006

no. the black outlines are not working. too chunky and bold. i like the new composition, but keep the old style.

 geoff said on November 17th, 2006

I still prefer the old one too (even though I really don’t like blue and red combinations) but it may be because I’m used to it. I don’t like the tilted bucket and the apron in the new design.

 ELMANCO / Stefano Ricci said on November 17th, 2006

Sure the new one is better. A light and right redesign. Maybe i’m not agree only about the new colours…

 damien said on November 17th, 2006

fresh! when all is said and done, a glance at a new logo at our local kfc would shake me up good. away with that expired feel. one zinger please!

 gwg said on November 17th, 2006

This is much better, especially when you consider all of the other YUM! brands.

 Chris said on November 17th, 2006

Yeah, the weird shape around the head is supposed to evoke the bucket. Also, I’ve seen the old logo reproduced with a much less offensive shade of dark blue.

 cre8 said on November 17th, 2006

This looks like a prime example of moving deck chairs around the deck of the Titanic! Come on, how’s this making any difference emotionally for consumers? Right?

 Deanna said on November 17th, 2006

In the new one he looks less like Cornel Sanders – and more like a random old man that works there. I think it’s the apron. I definitely like him sans-apron better.

And I think he looks thinner in the new one. Which – considering that they sell fast food – is an interesting subliminal visual.

I do like the fact that he’s no longer on the “I just drank too many mint juleps” angle anymore. I always found that bothersome.

And the black instead of blue is also much nicer.

 Blue Sam said on November 17th, 2006

The new logo is excellent! It actual work.

The typo show more clear and better strength when make quick look on both Colon Sanders and brand for quick second.

 JeffTheChef said on November 17th, 2006

That 90′s background shape is the silhouette of the bucket. just figured that out.

Definitely think this is a little more upscale, but not drastically so.

 Scott said on November 17th, 2006

I like it overall, but I’m not sold on the shape around the head, or the fact that he is wearing an apron.

The illustration is much cleaner and easier to see in the new one.

 AsceticMonk said on November 17th, 2006

I like the new one better. The old one is just too bright on the face. But, like many others, I am not sure about the shape around the face, somehow it creates imbalance to the entire logo.

 Bucky said on November 17th, 2006

Yikes! Don’ t like it. What’s with the 80s new wave trapezoid shape? The apron looks more like Dave Thomas than the Colonel. Even the new red hints of Wendys. Design forward sparky, not back. The only improvement is the face.

 Faith River said on November 17th, 2006

Terrifying! The shape and dark outline style trumpet “I’m hip, I’m cool!” but it’s still some old guy.

Now would be a good time to add “Jesus Juice” to the menu right under the soft drinks.

 Arne Midtlund said on November 17th, 2006

The new one is much better. It’s crisp and clean with enough contrast. The old one looked over-exposed.

 RuSt said on November 17th, 2006

The illustration is better, the old one looked to be made by ‘streamline’ or someting. The typography in the new one is really bad! Especially the placing and the odd little white outline only visible in the overlapping part. Maybe the should have placed it a bit rotated, allined with the illustration?

 Yulia said on November 17th, 2006

I like the new style but not sure if such thick black lines work… it’s soo evil looking… Perhaps a bit thinner lines around the face and try 85-90% black? I like his new fancy apron. Looks like they changed the hair up a bit as well and took away his eyebrows…

 Blaze said on November 19th, 2006

I’m not crazy into it. The illustration is good yes. The colours dont exactly do it for me. The shape is also a bit strange. I can’t quite make up my mind.

It’s like its trying to be friendlier but not quite there?

 Markus said on November 19th, 2006

Well, it sure looks better that way. It was about time. The old one was booooring.

 Thomas said on November 19th, 2006

The old old logo is actually a lot better than both of these. Before they decided that his face needed another color.

 Iris said on November 20th, 2006

It looks like he has a wind machine blowing into his face. What’s with that wind-swept hair?

Also, considering how long it took me to notice/connect the bucket shape, they should’ve gone without it.

 Dam said on November 20th, 2006

The old one has more of a stencil look, thats what i like. But as said by somebody, the new one looks less Mc Donalds, which is a good thing :P


 Deanna said on November 20th, 2006

Iris – I totally agree with your wind tunnel comment. I couldn’t figure out what was bothering me about his face – was it liposuction, was it botox…but a wind tunnel – now that hits it right on the head.

 James said on November 22nd, 2006

I just prefer the previous one, especially for the color. Too dull for the new one.
And Sanders just looks younger than ever. KFC should be positioned as an original chicken maker with long history.

 Nic said on November 22nd, 2006

Looks like the colonel dropped a few pounds in the new one. Perhaps it’s the thicker black outlines that give the effect… or perhaps he was Katie Couric-ed in Photoshop? :)

 Harry said on November 22nd, 2006

The original logo is not royal blue like everyone has commented. It’s actually black. See for yourself: http://www.kidney.org.au/assets/images/Partner_logos/KFC%20Logo%20High%20Quality.jpg

 Harry said on November 22nd, 2006

Oops. It prints black, but it’s a dark blue. My bad.

 Qp said on November 23rd, 2006

the older one is better in my opinion.
eventhough that one isn’t the best as well..

the outlines for the new one are too fat, the colonel still seems to be smiling at me with his fake smile.
i really don’t get hungry of it/him.
the older one has much more smart solutions in it, like the frame, the name and… i have to honest:
the smile works better…

btw. imagine a whole KFC restyled in these colors!
this is the 21st century!

 Joseph said on November 26th, 2006

I prefer the older one, its more energetic in color and like someone said their trying to be boston market. In a marketing sense that might make sense but in the northeast KFC is not Boston Market.

 andrewh said on November 28th, 2006

I disagree with most about the apron. It’s effective by creating a more inviting feel, but more important, it’s part of Kentucky Fried Chicken’s slow and deliberate phase-out of the Deep-South/ “19th Century-America” presence in the brand.

They realize the negative message of having an Icon dressed as a Dixie Plantation Owner. The next step I suppose will be to change is facial hair :)

 Jamie said on November 28th, 2006

I agree with the comments about the boldness of the black lines. It reminds me too much of a PowerPoint clipart piece.

 ChrisP said on November 29th, 2006

I generally don’t like re branding, but this one is better.

The colours are more natural, the apron has a feel of a kitchen being involved…which they need dearly.

As for the weighted line, only on the apron would i say it could be toned down a little, everything else i think is well balanced.

 joe said on December 13th, 2006

nice…but not working for me. no thanks

 mike said on April 6th, 2007

I really like the new KFC logo.I like how they’re going back to the old colors, It has a strong resemblence of the old KFC logo. I’m pretty glad they did this because i think that the previous logo resembled the old Pepsi logo too much
[IMG]http://i128.photobucket.com/albums/p166/celtic19900/KFCLogo.gif[/IMG] [IMG]http://i128.photobucket.com/albums/p166/celtic19900/180px-Pepsi_Logo.png[/IMG]
(probably done in influence of Pepsi purchasing KFC) I am glad they didnt tweak it too much like some other companies might have done, I think they got it just rite on this one.

 Shannon And Eleni said on April 10th, 2007

The new design is too hip and young looking. He looks like a wannabe teenager. I think if they got rid of the apron, he might look more Colonel-esque, but right now he just looks like your typical homeless, white haired fast food worker. I prefer the old logo with the striped buckets and everything, the new ones aren’t as fun to look at anymore :[
(omg eleni is so hot!)
(omg i can’t believe i’m actully posting on here. =\)

 Terry Mckiernan said on April 25th, 2007

As a design student i know that in this logo the amount of red ahs been reduced. This means that less people will use the resturant ending in losses

 uberfloob said on April 26th, 2007

They should’ve just gotten rid of the Colonel altogether and used a picture of his hot granddaughter instead. The KFC logo would be tantalizingly emblazoned on her right breast.

 Specialk said on September 7th, 2007

This logo is more deserving and much more in line with their business.

 deathz-gothic said on March 1st, 2008

the new one is really not that appealing
i wish they stuck with da old one…

 BL said on May 3rd, 2008

i like the adidas apron lol.

 Ariel said on May 29th, 2008

I think Kentuckyfriedcruelty.com

 KFC Monger said on June 2nd, 2008

The bucket-evoking shape around the Colonel’s head is only one modification of the logo, there is many different variances in the logo including one with no shape at all.

 steve said on August 22nd, 2008

KFC is trying to clean up its image and bad publicitie through pr, just look at the apron! it was made with the purpose of which is more homely and friendly and not as a rich businessman, do not get me wrong I love KFC just what I mean by advertising that is true.

 Shuvo said on October 27th, 2008

I actually like the new design, it looks more vivid and eye catchy, it gives a nice theme and when its on the box, its really good looking

the old one was gud too, id say that both were great but for now, nothing surpasses the new design/logo

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