Nice little billboard that will change once it rains to give the effect that the mascara is leaking. I can’t really read what it says but I assume its something like, this would no happen with Max Factor.
Agency: Leo Burnett.
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Maybe the eye on the right supposed to be having the maxfactor on, and the eye on the left doesn’t?
and obviously it’s waterproof something
so yeah…lol
omar
Very easy to misunderstand 
I’m really getting tired of creative media that doesn’t surprise me at all. Sorry, no emotions here. Next!
neat.
Does it really run via the rain water – or does a new picture just get plastered over the old? Cause it’d be cool as hell if it was “real”
Could work better oabout a beated women association…
Cool, I can’t wait for the white t-shirt version…
I think the way to accomplish this would be to have someone paint with non waterproof paint over the eyeliner . . then when it rains that paint would just run down the billboard. They would have to pay someone to go put more paint after every rain fall.
Surely, mascara doesn’t leak so much as run?
@xdrachel
you obviously havent been caught in the rain…or in tears…
Man, what a well set-up website!
This is a great billboard! I wonder how they do that?
Also, I thought you might be interested to know this made my Top 10 Billboards post on my site.
Best wishes,
Anita
the idea is very simple…put in a very different manner…
but one thing i need to mention is….
that it will not really attract people who will see the ‘before rain’ version of the billbord because then, its just another ad!!!…(one can hardly read the name of the product too…)
and i dont think anyone will wait for the rainfall, merely to see the ‘climax’….(since billboards are funtionally made for passerby’s)
anyways im doubtful bout its sucess….(unless the billboard is seperately advertised…lol…)
Yes, very good job. I like it. American advertising going well 
By the way guys from LeoBurnett agency are the best. Take care guys!
i dont reali understand this advert. is it ment to show ther mascara runnig asif its not waterproof?? i dont no if that made sense bt i really do not understand the advert! please explain in more detail what its ment to show! x
yes, its very cool…
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Wow…really cool idea. I would be interested in knowing exactly how it works.