Max Factor
Nice little billboard that will change once it rains to give the effect that the mascara is leaking. I can’t really read what it says but I assume its something like, this would no happen with Max Factor.
Agency: Leo Burnett.
Posted in Outdoor 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
November 12th, 2006 at 6:58 pm
Wow…really cool idea. I would be interested in knowing exactly how it works.
November 12th, 2006 at 7:38 pm
[...] Via [Advertising/Design Goodness] [...]
November 13th, 2006 at 1:22 am
Maybe the eye on the right supposed to be having the maxfactor on, and the eye on the left doesn’t?
and obviously it’s waterproof something
so yeah…lol
omar
November 13th, 2006 at 6:34 am
Very easy to misunderstand
November 13th, 2006 at 8:54 am
I’m really getting tired of creative media that doesn’t surprise me at all. Sorry, no emotions here. Next!
November 13th, 2006 at 2:36 pm
neat.
Does it really run via the rain water - or does a new picture just get plastered over the old? Cause it’d be cool as hell if it was “real”
November 14th, 2006 at 9:24 am
Could work better oabout a beated women association…
November 14th, 2006 at 5:35 pm
[...] Dopo tanto parlare di pubblicità su internet come se ormai esistesse solo quella e fosse solo questione di ore la scomparsa dei mezzi classici, mi piace l’idea di un post dedicato al caro vecchio "manifesto", però anche lui in chiave "2.0".Questo manifesto secondo me è strepitoso: l’occhio di destra (di chi guarda) è stato truccato con il mascara di Max Factor, quello di sinistra no, e infatti quando piove (veramente) cola…E’ chiaro che funziona in paesi piovosi, altrimenti l’effetto si perde.Si potrebbe replicare sul web invitando l’utente a sputare sul banner… Comments » [...]
November 15th, 2006 at 3:29 pm
[...] Filed under: Misc. Gadgets [...]
November 15th, 2006 at 6:50 pm
Cool, I can’t wait for the white t-shirt version…
November 15th, 2006 at 7:06 pm
I think the way to accomplish this would be to have someone paint with non waterproof paint over the eyeliner . . then when it rains that paint would just run down the billboard. They would have to pay someone to go put more paint after every rain fall.
November 15th, 2006 at 7:39 pm
[...] Nice little billboard that will change once it rains to give the effect that the mascara is leaking. Posted by James Filed in Design [...]
November 16th, 2006 at 12:18 am
[...] Filed under: Misc. Gadgets [...]
November 16th, 2006 at 12:22 am
[...] Filed under: Misc. Gadgets [...]
November 16th, 2006 at 4:54 pm
[...] » Max FactorAdvertising/Design Goodness I find this to be a good design. It illusrates the point and stands out from the crowd. I’d be interested to see how it was done. (tags: Design Advertising) [...]
November 16th, 2006 at 8:16 pm
Surely, mascara doesn’t leak so much as run?
November 21st, 2006 at 8:06 am
[...] Filed under: Misc. Gadgets [...]
December 29th, 2006 at 9:52 pm
@xdrachel
you obviously havent been caught in the rain…or in tears…
January 14th, 2007 at 7:15 am
Man, what a well set-up website!
January 16th, 2007 at 2:59 am
[...] This cool billboard changes from an attractive model to a make-up nightmare when it rains. Not sure how this is supposed to help sell more mascara though. Picture via Frederik Samuel [...]
January 16th, 2007 at 3:06 am
This is a great billboard! I wonder how they do that?
Also, I thought you might be interested to know this made my Top 10 Billboards post on my site.
Best wishes,
Anita
January 20th, 2007 at 6:07 pm
[...] This cool billboard changes from an attractive model to a make-up nightmare when it rains. Not sure how this is supposed to help sell more mascara though. Picture via Frederik Samuel [...]
June 25th, 2007 at 12:06 pm
the idea is very simple…put in a very different manner…
but one thing i need to mention is….
that it will not really attract people who will see the ‘before rain’ version of the billbord because then, its just another ad!!!…(one can hardly read the name of the product too…)
and i dont think anyone will wait for the rainfall, merely to see the ‘climax’….(since billboards are funtionally made for passerby’s)
anyways im doubtful bout its sucess….(unless the billboard is seperately advertised…lol…)
August 24th, 2007 at 8:07 pm
Yes, very good job. I like it. American advertising going well
August 24th, 2007 at 8:08 pm
By the way guys from LeoBurnett agency are the best. Take care guys!
October 3rd, 2007 at 4:26 am
i dont reali understand this advert. is it ment to show ther mascara runnig asif its not waterproof?? i dont no if that made sense bt i really do not understand the advert! please explain in more detail what its ment to show! x
January 18th, 2008 at 10:55 pm
yes, its very cool…