27 responded to this post

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 KSDS said on November 12th, 2006

Wow…really cool idea. I would be interested in knowing exactly how it works.

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 omar said on November 13th, 2006

Maybe the eye on the right supposed to be having the maxfactor on, and the eye on the left doesn’t?

and obviously it’s waterproof something
so yeah…lol

omar

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 MZ said on November 13th, 2006

Very easy to misunderstand :D

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 H. said on November 13th, 2006

I’m really getting tired of creative media that doesn’t surprise me at all. Sorry, no emotions here. Next!

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 Deanna said on November 13th, 2006

neat.

Does it really run via the rain water – or does a new picture just get plastered over the old? Cause it’d be cool as hell if it was “real”

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 Ben said on November 14th, 2006

Could work better oabout a beated women association…

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 Hildy said on November 15th, 2006

Cool, I can’t wait for the white t-shirt version…

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 Scott Madore said on November 15th, 2006

I think the way to accomplish this would be to have someone paint with non waterproof paint over the eyeliner . . then when it rains that paint would just run down the billboard. They would have to pay someone to go put more paint after every rain fall.

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 xdrachel said on November 16th, 2006

Surely, mascara doesn’t leak so much as run?

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 Sarah said on December 29th, 2006

@xdrachel

you obviously havent been caught in the rain…or in tears…

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 milwaee said on January 14th, 2007

Man, what a well set-up website!

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 Say No to Crack said on January 16th, 2007

This is a great billboard! I wonder how they do that?

Also, I thought you might be interested to know this made my Top 10 Billboards post on my site.

Best wishes,
Anita

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 garima jain said on June 25th, 2007

the idea is very simple…put in a very different manner…
but one thing i need to mention is….
that it will not really attract people who will see the ‘before rain’ version of the billbord because then, its just another ad!!!…(one can hardly read the name of the product too…)
and i dont think anyone will wait for the rainfall, merely to see the ‘climax’….(since billboards are funtionally made for passerby’s)
anyways im doubtful bout its sucess….(unless the billboard is seperately advertised…lol…)

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 Sezam said on August 24th, 2007

Yes, very good job. I like it. American advertising going well :)

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 Sezam said on August 24th, 2007

By the way guys from LeoBurnett agency are the best. Take care guys!

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 Kellyanne said on October 3rd, 2007

i dont reali understand this advert. is it ment to show ther mascara runnig asif its not waterproof?? i dont no if that made sense bt i really do not understand the advert! please explain in more detail what its ment to show! x

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 banner said on January 18th, 2008

yes, its very cool…

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