Poul Nielsen
Business Card for a personal trainer that is impossible to read unless stretched apart. It’s made out of very durable material, making it difficult to stretch.
Agency: Publicis, Toronto.
Posted in Stationary 
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November 27th, 2006 at 1:40 pm
[...] Visto en Advertising/Design Goodness. ¡Añadelo:Marcadores sociales. [...]
November 27th, 2006 at 3:10 pm
Neat idea. Good so long as you can stretch it & read it.
November 27th, 2006 at 5:27 pm
yeah, like it.
November 27th, 2006 at 5:28 pm
Nice idea, for sure.
Do we all agree basic human curiosity is enough incentive for most to stretch this & read it?
November 27th, 2006 at 5:41 pm
I loves it!
stretcht-stretchy!
November 28th, 2006 at 12:03 am
nice idea!
so if you’re not strong enough to stretch this, then you might need this personal trainer’s help
November 28th, 2006 at 2:44 am
[...] Poul Nielsen [...]
November 28th, 2006 at 2:45 am
[...] Poul Nielsen [...]
November 28th, 2006 at 2:48 am
love the idea, but how do you deliever the message to the consumers? what i mean is how does a consumer come in contact with it?
November 28th, 2006 at 11:13 am
Soyuzno - you articulated my point about the streching better than I did - hopefully it’s not too hard to strech - otherwise those that need the trainer won’t have the contact info.
November 28th, 2006 at 12:26 pm
[...] Extract from Advertising/design goodness Posted by daniel toh Filed in Gadgets, Rubber, Business Card, Stretchable [...]
November 28th, 2006 at 2:49 pm
Oh come on people, if someone wants to read it, they’ll find a way. They’ll ask a friend, or tie both ends to trucks and drive them away from each other.
Awesome idea, wish I’d thought of it!
November 29th, 2006 at 10:59 am
Great Idea, love it
November 29th, 2006 at 4:35 pm
Niiiiice!
November 30th, 2006 at 4:11 pm
I like it. Hopefully you’ve got a good memory though because you’d need one hand to dial the #
November 30th, 2006 at 7:19 pm
So how do I write down or dial the number while I’m using both hands to stretch it?
December 1st, 2006 at 7:52 am
amazing!
December 2nd, 2006 at 6:45 am
Wonderful!
December 6th, 2006 at 2:28 am
Nice direct ripoff from the One Show Design winner in 2003:
http://www.oneclub.org/os/osd/showcase/?year=2003&id=3153
Not very original, unfortunately.
December 7th, 2006 at 1:56 pm
… but if you’re not strong enough to stretch it, you won’t be able to get the personal trainer’s help. :/
December 8th, 2006 at 3:07 pm
[...] Poul Nielsen [...]
December 10th, 2006 at 9:26 am
[...] Primero fue la tarjeta de un entrenador personal con su tarjeta elástica: Poul Nielsen [...]
April 3rd, 2007 at 3:59 pm
[...] Publicis, Toronto Via: A/D Goodness | Jaline [...]
June 6th, 2007 at 9:34 am
[...] Via: Repubblica.it e ADVERTISING/DESIGN GOODNESS [...]
June 13th, 2007 at 9:30 am
[...] have to really streeeetch this personal trainers’s rubber business card to make sense of his [...]
December 16th, 2007 at 5:13 am
[...] adgoodness Abgelegt unter [...]
December 19th, 2007 at 4:27 pm
[...] VÃa: adgoodness [...]
March 3rd, 2008 at 3:00 pm
Hi everybody. Loving the idea. Does anyone know a company that produces this kind of cards? Or what the material used is called?
Thanks very much in advance for your replies!
Carolin
September 11th, 2009 at 7:48 am
That would make a motivating business card.