6 Responses to “SnapTax”

1. Deanna Says:
   November 8th, 2006 at 1:51 pm

   bahahahahahaha. Witty, totaly different from anything I’ve seen for accounting material, has personality - and I like that someone has designed the logo & copy area rather than just stuck both of those things on a large image.

   Good Work!

2. VonK Says:
   November 9th, 2006 at 2:42 pm

   I like the idea of casting paper as evil.

   Would it have been more powerful if the ads dealt with actual evils of paper? Maybe, if done with humor.

   Still, I can’t get over the feeling that more and more ads are doing this thing where they take a concept and illustrate it in some tangential way. As if visual puns and creative solutions are the same.

3. Hugh Says:
   November 10th, 2006 at 6:27 pm

   @&$*@!!!
   I hate when I shoulda thoughta that! Paper really IS evil!

4. David Wen Says:
   November 11th, 2006 at 3:41 am

   Here’s some more insight about the campaign. The AD shares about how they came up with it,

   over at The Ranch

5. Jab Says:
   June 12th, 2007 at 3:36 am

   Evil Paper. Evil IRS. They used to give me headaches all the time. Now I live in Dubai…tax-free!

6. Nancy Wu Says:
   December 28th, 2008 at 1:19 am

   Origami was created by local paperfolding artist, Joseph Wu. Alastair Bird did the photography.