This entry was posted by Freddy,
on Wednesday, November 8th, 2006 at 9:45 am and is filed under Print.
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bahahahahahaha. Witty, totaly different from anything I’ve seen for accounting material, has personality - and I like that someone has designed the logo & copy area rather than just stuck both of those things on a large image.
Would it have been more powerful if the ads dealt with actual evils of paper? Maybe, if done with humor.
Still, I can’t get over the feeling that more and more ads are doing this thing where they take a concept and illustrate it in some tangential way. As if visual puns and creative solutions are the same.
November 8th, 2006 at 1:51 pm
bahahahahahaha. Witty, totaly different from anything I’ve seen for accounting material, has personality - and I like that someone has designed the logo & copy area rather than just stuck both of those things on a large image.
Good Work!
November 9th, 2006 at 2:42 pm
I like the idea of casting paper as evil.
Would it have been more powerful if the ads dealt with actual evils of paper? Maybe, if done with humor.
Still, I can’t get over the feeling that more and more ads are doing this thing where they take a concept and illustrate it in some tangential way. As if visual puns and creative solutions are the same.
November 10th, 2006 at 6:27 pm
@&$*@!!!
I hate when I shoulda thoughta that! Paper really IS evil!
November 11th, 2006 at 3:41 am
Here’s some more insight about the campaign. The AD shares about how they came up with it,
over at The Ranch
June 12th, 2007 at 3:36 am
Evil Paper.
Evil IRS.
They used to give me headaches all the time. Now I live in Dubai…tax-free!
December 28th, 2008 at 1:19 am
Origami was created by local paperfolding artist, Joseph Wu. Alastair Bird did the photography.