Agency: DDB, Vancouver.
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I like the idea of casting paper as evil.
Would it have been more powerful if the ads dealt with actual evils of paper? Maybe, if done with humor.
Still, I can’t get over the feeling that more and more ads are doing this thing where they take a concept and illustrate it in some tangential way. As if visual puns and creative solutions are the same.
@&$*@!!!
I hate when I shoulda thoughta that! Paper really IS evil!
Here’s some more insight about the campaign. The AD shares about how they came up with it,
over at The Ranch
Evil Paper. 
Evil IRS. They used to give me headaches all the time. Now I live in Dubai…tax-free!
Origami was created by local paperfolding artist, Joseph Wu. Alastair Bird did the photography.
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bahahahahahaha. Witty, totaly different from anything I’ve seen for accounting material, has personality – and I like that someone has designed the logo & copy area rather than just stuck both of those things on a large image.
Good Work!