6 responded to this post

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 Deanna said on November 8th, 2006

bahahahahahaha. Witty, totaly different from anything I’ve seen for accounting material, has personality – and I like that someone has designed the logo & copy area rather than just stuck both of those things on a large image.

Good Work!

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 VonK said on November 9th, 2006

I like the idea of casting paper as evil.

Would it have been more powerful if the ads dealt with actual evils of paper? Maybe, if done with humor.

Still, I can’t get over the feeling that more and more ads are doing this thing where they take a concept and illustrate it in some tangential way. As if visual puns and creative solutions are the same.

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 Hugh said on November 10th, 2006

@&$*@!!!
I hate when I shoulda thoughta that! Paper really IS evil!

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 David Wen said on November 11th, 2006

Here’s some more insight about the campaign. The AD shares about how they came up with it,

over at The Ranch

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 Jab said on June 12th, 2007

Evil Paper. :) Evil IRS. :) They used to give me headaches all the time. Now I live in Dubai…tax-free! :)

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 Nancy Wu said on December 28th, 2008

Origami was created by local paperfolding artist, Joseph Wu. Alastair Bird did the photography.

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