no way. if that is real, i need that camera.

It’s called exaggeration.
You can’t put a paperclip on a flat screen tv, but that won at Cannes..

Its true, the camera is absolutely thin, but to weak. I had mine for 7 days and i forgot in my pocket (’cause its so small) an seated and crashed it. But the Ad is amazing! Fudido!

confusing!

It took me until I read the text to get it – since it’s not unusual to have pictures in your wallet – and other than the lame looking battery symbol there is nothing that makes it different from a printed pic. Which is the point…I guess.

I dunno – once I read the text I was under whelmed. I think – though – part of that is me becoming desensitized to punch lines unless they’re really great. And the other being the picture they choose. It’s fairly mediocre. I wish they could have either found a really undeniably cute photo – or something more clever to help make the punch line wittier. Perhaps a spur-of-the-moment-thank-god-i-had-my-ultra-thin-digital-with-me picture.