Agency: Saatchi & Saatchi, Dubai.
no way. if that is real, i need that camera.
For sure… thats amazing… wow… i NEED it.. hahahah
It’s called exaggeration.
You can’t put a paperclip on a flat screen tv, but that won at Cannes..
Note that we don’t actually find out how thin it is… and who knows how many companies make 5.1 mp cameras, rather than 5.2… but’s it is clever, especially the way the wallet “licence window” tells you how big the screen is.
Its true, the camera is absolutely thin, but to weak. I had mine for 7 days and i forgot in my pocket (’cause its so small) an seated and crashed it. But the Ad is amazing! Fudido!
I don’t think it’s supposed to be a real camera in there – just a visual exaggeration of its size. I think it’s saying, “The Sony Cybershot T7, virtually slim enough to do away with real photos of loved ones.” Do you not think??
It took me until I read the text to get it – since it’s not unusual to have pictures in your wallet – and other than the lame looking battery symbol there is nothing that makes it different from a printed pic. Which is the point…I guess.
I dunno – once I read the text I was under whelmed. I think – though – part of that is me becoming desensitized to punch lines unless they’re really great. And the other being the picture they choose. It’s fairly mediocre. I wish they could have either found a really undeniably cute photo – or something more clever to help make the punch line wittier. Perhaps a spur-of-the-moment-thank-god-i-had-my-ultra-thin-digital-with-me picture.
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