Agency: Arnold Worldwide, Boston.
ItÂ´s nice, but every stupid shoe store and brand does it … iÂ´ve seen a lot promoting their shoes like this …
Me too. Gore-tex does it.
oh and rockport
How do you know the inside is dry anyway? It just shows the outside of the shoe. Sure – the outside isn’t changing color like its wet – but there could still be water inside the shoe – and isn’t that what waterproofing prevents? Not preventing discoloration of leather when wet.
It’s cool that Timberland has thought outside of – say – a banner with a boot in a muddy puddle to show waterproofing. But I dunno that this does it for me either.
I give them props for doing more than the ordinary – but I’m still under-whelmed.
Isn’t that usually the case though? Seems I’m very jaded lately – I think looking at all these ads all of the time is desensitizing me.
Since so many others in this category have apparently done the “thing in a plexi-box full of water” trick, Timberland should tip the hat to it’s core users and make it a “plexi-box full of Moet with diamond-studded logo affixed to the outside.”
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