Here is another cup stunt, similar to the one for Toronto Plastic Surgery. Don’t really know where this came from but still an interesting idea.
Agency: BBDO
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HAHA brilliant!
I love the idea.
creepy yet cool.
alrighty lets see how many knock offs we can do to copy the one that won at cannes. Reminds me a little bit of all the bag creative ideas lately
Shiny, big, white and goofy. Describes the piece and target at the same time. Maybe the creative team, too.
Seriously though, it’s not a bad way to have fun with the über bland teeth-whitening topic. Gets attention and makes sense in the context of the product.
what are the chances that someone is going grab the cup so the teeth are upright?
So, if you chew Wrigley Extra you’ll look like Austin Powers?
hahaha. Justin – I didn’t think of that one – but you are right on. What happens if/when it’s upside down or sideways.
what happens if you’re not caucasian??
Actually, the teeth are ALWAYS upright. Because you usually get your cup with a CAP. That has a drinking hole in it, so that you don’t spill. At least here in Germany all Starbucks 2go-cups are equipped with it.
BTW. It’s from BBDO Duesseldorf and my team 
do you really think teenage Starbucks baristas are going to take the time to line up the image with the lid?
Brillant!
good idea! small idea but is great creative
I’m with Will. No barista is going to make sure the cap is on facing the right way when they have a line of customers. Heck – most times I have to make sure the lid is on all the way before I take a sip – you’d think they could get that part right.
And the race issue is a good point. I didn’t think about that either.
I think it would be funnier if it just posed a question. For example [and I am by no means a copywriter]
“How yellow are your teeth right now?” or “How much staining do you get with your coffee?” & then the logo.
If there were no picture – it wouldn’t matter about race, or orientation, and it would be more engaging if it were a question posed. You know, get people thinking.
Because right now – it just makes me think – “wow those are really white horse teeth that make you look funny. I wonder if my teeth look horse like. And is that what I look like when I smile?”
A question about the whiteness of your teeth deals with what the product does and the idea it sells. I just don’t see how really big white horse teeth are a good sell for a gum.
It’s an ugly picture – why would you want to associate an ugly image with your product? And what consumer would want to look like that?
Thanks for all that compliments and thoughts, but in the end of the day it’s just an ad. Some may like it, some not.
I’m always astounded, when people start picking ads appart and discuss them. like they were the peace treatys of Jews and Arabs. Or a architectural wonder compared to the chinese wall.
It’s an ad! Relax
the agency you neglected to credit is Energy BBDO in chicago.
cd is marty orzio.
Creepy. Cool. Creative.
Elias – then why are you here?
RIP…..OFF…..
I totally agree with Elias. This blog becomes more and more a bashing of creative ideas. Everybody is entitled to have his opinion but don’t start picking with a microscope.
All i have to say about the Wrigley idea is that it’s relevant, original and in the first place: fun
I would think they would run this ad on TV, outside and print. Then when people go to Starbucks they reenact the ads and take pictures with their friends.
nice… drink starbucks and have shiny white buck teeth. stoopid
Fantastic! a campaign easy to remember
COOL. wonder if i will spit out my coffee if i saw my friend in such way
its an ad by BBDO/Duesseldorf that won award in the One Show in Collateral-Promotion category.
good idea.
my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.
The teeth are scaled way to big.
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it’s a cool idea, but unless it’s cold or almost empty, how many people gulp coffee?