Wrigley Extra
Here is another cup stunt, similar to the one for Toronto Plastic Surgery. Don’t really know where this came from but still an interesting idea.
Agency: BBDO
Posted in Guerilla 
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November 1st, 2006 at 12:43 pm
it’s a cool idea, but unless it’s cold or almost empty, how many people gulp coffee?
November 1st, 2006 at 12:47 pm
HAHA brilliant!
I love the idea.
November 1st, 2006 at 12:50 pm
creepy yet cool.
November 1st, 2006 at 2:27 pm
alrighty lets see how many knock offs we can do to copy the one that won at cannes. Reminds me a little bit of all the bag creative ideas lately
November 1st, 2006 at 2:39 pm
Shiny, big, white and goofy. Describes the piece and target at the same time. Maybe the creative team, too.
Seriously though, it’s not a bad way to have fun with the über bland teeth-whitening topic. Gets attention and makes sense in the context of the product.
November 1st, 2006 at 2:50 pm
what are the chances that someone is going grab the cup so the teeth are upright?
November 1st, 2006 at 3:36 pm
So, if you chew Wrigley Extra you’ll look like Austin Powers?
November 1st, 2006 at 4:07 pm
hahaha. Justin - I didn’t think of that one - but you are right on. What happens if/when it’s upside down or sideways.
November 1st, 2006 at 4:51 pm
what happens if you’re not caucasian??
November 1st, 2006 at 4:51 pm
Actually, the teeth are ALWAYS upright. Because you usually get your cup with a CAP. That has a drinking hole in it, so that you don’t spill. At least here in Germany all Starbucks 2go-cups are equipped with it.
BTW. It’s from BBDO Duesseldorf and my team
November 1st, 2006 at 7:57 pm
do you really think teenage Starbucks baristas are going to take the time to line up the image with the lid?
November 1st, 2006 at 7:57 pm
Brillant!
November 2nd, 2006 at 1:05 am
good idea! small idea but is great creative
November 2nd, 2006 at 12:15 pm
I’m with Will. No barista is going to make sure the cap is on facing the right way when they have a line of customers. Heck - most times I have to make sure the lid is on all the way before I take a sip - you’d think they could get that part right.
And the race issue is a good point. I didn’t think about that either.
November 2nd, 2006 at 12:20 pm
I think it would be funnier if it just posed a question. For example [and I am by no means a copywriter]
“How yellow are your teeth right now?” or “How much staining do you get with your coffee?” & then the logo.
If there were no picture - it wouldn’t matter about race, or orientation, and it would be more engaging if it were a question posed. You know, get people thinking.
Because right now - it just makes me think - “wow those are really white horse teeth that make you look funny. I wonder if my teeth look horse like. And is that what I look like when I smile?”
A question about the whiteness of your teeth deals with what the product does and the idea it sells. I just don’t see how really big white horse teeth are a good sell for a gum.
It’s an ugly picture - why would you want to associate an ugly image with your product? And what consumer would want to look like that?
November 2nd, 2006 at 3:06 pm
Thanks for all that compliments and thoughts, but in the end of the day it’s just an ad. Some may like it, some not.
I’m always astounded, when people start picking ads appart and discuss them. like they were the peace treatys of Jews and Arabs. Or a architectural wonder compared to the chinese wall.
It’s an ad! Relax
November 2nd, 2006 at 4:30 pm
the agency you neglected to credit is Energy BBDO in chicago.
cd is marty orzio.
November 2nd, 2006 at 4:37 pm
Creepy. Cool. Creative.
November 3rd, 2006 at 9:21 am
Elias - then why are you here?
November 3rd, 2006 at 10:21 am
RIP…..OFF…..
November 3rd, 2006 at 11:25 am
I totally agree with Elias. This blog becomes more and more a bashing of creative ideas. Everybody is entitled to have his opinion but don’t start picking with a microscope.
All i have to say about the Wrigley idea is that it’s relevant, original and in the first place: fun
November 3rd, 2006 at 1:22 pm
I would think they would run this ad on TV, outside and print. Then when people go to Starbucks they reenact the ads and take pictures with their friends.
November 3rd, 2006 at 4:19 pm
[...] Via [Adverising/Design Goodness] [...]
November 4th, 2006 at 3:44 pm
nice… drink starbucks and have shiny white buck teeth. stoopid
November 6th, 2006 at 2:16 pm
Fantastic! a campaign easy to remember
November 11th, 2006 at 10:52 am
COOL. wonder if i will spit out my coffee if i saw my friend in such way
November 12th, 2006 at 3:58 am
[...] … with Wrigley Extra gum and a Starbucks cup. [...]
November 13th, 2006 at 7:44 pm
[...] Found via frederiksamuel.com [...]
May 11th, 2007 at 9:29 am
[...] Advertising/Design Goodness 0 Comentarios — [...]
June 30th, 2008 at 5:09 am
its an ad by BBDO/Duesseldorf that won award in the One Show in Collateral-Promotion category.
good idea.
February 13th, 2009 at 11:25 pm
my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.
May 16th, 2009 at 12:15 pm
[...] noch eine weitere Website erwähnenswert: Advertising / Design Goodness, wobei mir dort gerade der heutige Artikel besonders gut [...]
September 11th, 2009 at 8:06 am
The teeth are scaled way to big.