33 responded to this post

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 snivlem said on November 1st, 2006

it’s a cool idea, but unless it’s cold or almost empty, how many people gulp coffee?

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 Chris said on November 1st, 2006

HAHA brilliant!

I love the idea.

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 Yulia said on November 1st, 2006

creepy yet cool.

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 whatthe said on November 1st, 2006

alrighty lets see how many knock offs we can do to copy the one that won at cannes. Reminds me a little bit of all the bag creative ideas lately

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 VonK said on November 1st, 2006

Shiny, big, white and goofy. Describes the piece and target at the same time. Maybe the creative team, too.

Seriously though, it’s not a bad way to have fun with the über bland teeth-whitening topic. Gets attention and makes sense in the context of the product.

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 Justin said on November 1st, 2006

what are the chances that someone is going grab the cup so the teeth are upright?

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 Bob said on November 1st, 2006

So, if you chew Wrigley Extra you’ll look like Austin Powers?

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 Deanna said on November 1st, 2006

hahaha. Justin – I didn’t think of that one – but you are right on. What happens if/when it’s upside down or sideways.

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 jeannie said on November 1st, 2006

what happens if you’re not caucasian??

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 Elias said on November 1st, 2006

Actually, the teeth are ALWAYS upright. Because you usually get your cup with a CAP. That has a drinking hole in it, so that you don’t spill. At least here in Germany all Starbucks 2go-cups are equipped with it.

BTW. It’s from BBDO Duesseldorf and my team ;-)

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 Will said on November 1st, 2006

do you really think teenage Starbucks baristas are going to take the time to line up the image with the lid?

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 Maryam said on November 1st, 2006

Brillant!

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 REX TAM said on November 2nd, 2006

good idea! small idea but is great creative

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 Deanna said on November 2nd, 2006

I’m with Will. No barista is going to make sure the cap is on facing the right way when they have a line of customers. Heck – most times I have to make sure the lid is on all the way before I take a sip – you’d think they could get that part right.

And the race issue is a good point. I didn’t think about that either.

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 Deanna said on November 2nd, 2006

I think it would be funnier if it just posed a question. For example [and I am by no means a copywriter]

“How yellow are your teeth right now?” or “How much staining do you get with your coffee?” & then the logo.

If there were no picture – it wouldn’t matter about race, or orientation, and it would be more engaging if it were a question posed. You know, get people thinking.

Because right now – it just makes me think – “wow those are really white horse teeth that make you look funny. I wonder if my teeth look horse like. And is that what I look like when I smile?”

A question about the whiteness of your teeth deals with what the product does and the idea it sells. I just don’t see how really big white horse teeth are a good sell for a gum.

It’s an ugly picture – why would you want to associate an ugly image with your product? And what consumer would want to look like that?

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 Elias said on November 2nd, 2006

Thanks for all that compliments and thoughts, but in the end of the day it’s just an ad. Some may like it, some not.

I’m always astounded, when people start picking ads appart and discuss them. like they were the peace treatys of Jews and Arabs. Or a architectural wonder compared to the chinese wall.

It’s an ad! Relax ;-)

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 c said on November 2nd, 2006

the agency you neglected to credit is Energy BBDO in chicago.

cd is marty orzio.

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 showcorvettelove said on November 2nd, 2006

Creepy. Cool. Creative.

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 Deanna said on November 3rd, 2006

Elias – then why are you here?

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 bob said on November 3rd, 2006

RIP…..OFF…..

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 H. said on November 3rd, 2006

I totally agree with Elias. This blog becomes more and more a bashing of creative ideas. Everybody is entitled to have his opinion but don’t start picking with a microscope.
All i have to say about the Wrigley idea is that it’s relevant, original and in the first place: fun

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 Corwin said on November 3rd, 2006

I would think they would run this ad on TV, outside and print. Then when people go to Starbucks they reenact the ads and take pictures with their friends.

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 Chris said on November 4th, 2006

nice… drink starbucks and have shiny white buck teeth. stoopid

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 ELMANCO / Stefano Ricci said on November 6th, 2006

Fantastic! a campaign easy to remember

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 jwhx said on November 11th, 2006

COOL. wonder if i will spit out my coffee if i saw my friend in such way

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 Anamika said on June 30th, 2008

its an ad by BBDO/Duesseldorf that won award in the One Show in Collateral-Promotion category.
good idea.

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 Sam Stevens said on February 13th, 2009

my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.

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 MIchael Schlimmer said on September 11th, 2009

The teeth are scaled way to big.

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November 3rd, 2006 at 4:19 pm Ad Blog Arabia » Your transparent Starbucks cup? mention something about this post....
November 12th, 2006 at 3:58 am Visual effects … at Bryper.com mention something about this post....
November 13th, 2006 at 7:44 pm Fun Forever » Cups for laughs mention something about this post....
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