BC Hyrdro
For five days last week in a parking lot in downtown Vancouver, this billboard was lit around the clock by pedal power to demonstrate the energy efficiency of LED lights. The DDB/Vancouver project, on behalf of BC Hydro, required some 120 volunteers — from the client, the agency and local organizations — to keep the 1,500 LED lights aglow. According to BC Hydro, if the billboard featured traditional mini incandescent bulbs, only 120 lights could be lit with the same amount of energy.
Agency: DDB, Canada.
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December 13th, 2006 at 11:55 am
weird.
December 13th, 2006 at 12:26 pm
That’s a really cool demonstration. Now if only LED lighting was more available in the domestic market…
December 13th, 2006 at 2:57 pm
I think it’s absolute crap. A total creative wank to win awards. Or at least try to. I sure hope it doesn’t.
I will admit one thing, it is a stupid enough idea that I’m sure it generated some media attention. But then again, so does Paris Hilton. Enuf said.
December 16th, 2006 at 2:52 pm
I walked by this one day; it was pouring out and the poor girl riding the bicycle looked rather miserable. My first thought was ‘I hope they are paying her enough’, well turns out she was a volunteer!
My question is, why couldn’t BC Hydro pay them? Why shouldn’t it pay them?
December 17th, 2006 at 1:41 pm
[...] Agency: DDB, Canada Via: A/D Goodness [...]
December 20th, 2006 at 4:56 pm
[...] Filed under: Misc. Gadgets [...]
December 20th, 2006 at 5:29 pm
[...] Filed under: Misc. Gadgets [...]
December 20th, 2006 at 6:04 pm
[...] Filed under: Misc. Gadgets [...]
December 21st, 2006 at 6:14 am
that’s wicked! not only is the concept great, but rudolph looks fantastic. great way to get a tangible example for energy-efficiency.
December 21st, 2006 at 8:35 am
blog entry dugg - http://digg.com/gadgets/Canadian_Pedal_Powered_LED_lit_Billboard
December 21st, 2006 at 2:39 pm
[...] Filed under: Misc. Gadgets [...]
December 21st, 2006 at 4:40 pm
[...] Interactive billboard Interesting idea, though I don’t think it will play out as well as hoped. I’ve been wrong before. (tags: Advertising Marketing) [...]
December 23rd, 2006 at 11:08 am
That was a really good demonstration of the energy efficiency of LED lighting, I hope that at least planted the seed in a few peoples minds to look further into this emerging technology. If you want to try some for home use, about the best price I’ve seen on them is at http://www.shop.donsgreenstore.com . They only use 2 or 3 watts and last 50,000 hours or more.
December 29th, 2006 at 2:43 pm
[...] As Dyker Hts Mulls its Con Ed Bill, Bike-Powered Xmas Lights in Vancouver [...]
December 31st, 2006 at 1:19 am
[...] Full Post Here Technorati Tags: Cycling Share this post: Email it! | bookmark it! | digg it! | reddit! Published Friday, December 22, 2006 10:57 AM bycyclelicious [...]
January 12th, 2008 at 5:21 am
[...] Thank you so much for wonderful comments and favors. You are all welcome to use this snow photo as background for Christmas card or other greeting card. Just give Tollen a little credit. 谢谢 tollenç”应大家å¯ä»¥ç”¨è¿™å¼ æ¥åšåœ£è¯žè´ºå¡,ç¥å¤§å®¶åœ£è¯žå¿«ä¹! 新的一年继ç»èŠ‚约用水,用电,希望教育和LED都å¯ä»¥æ…¢æ…¢æ™®åŠ by Freddy [...]
March 13th, 2008 at 6:38 pm
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[…] Later in life, I visited Northern Arizona University when I went college touring, which is in the small city of Flagstaff. The city had a remarkable title, as stated by the NAU website- it is known as the World’ s First International Dark- Sky …
December 23rd, 2008 at 8:53 am
Absolutely fantastic mind blowing thing