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Forbidden Siren II

Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.

Agency: TBWA, Germany.

The Meat Market

Get your ad here for 30 days, for a ridiculous price.

7 responded to this post

susann said on December 3rd, 2006

pretty cool, like it.

Justin said on December 3rd, 2006

very cool idea.. i think the ghost could have been a little more creepy though

Joseph said on December 4th, 2006

omg, that is probably the singlemost out there scary as fuck idea. I almost wish they didnt brand the cameras and they just handed them out as free.

Deanna said on December 4th, 2006

I’m with Joseph – I would have been cooler if the camera’s werenâ€™t branded. It would make me think something was related to the PS2 when I got my pics developed rather than just being utterly freaked out until I got to the last one.

But it is a really cool idea. And either I’m living under a stone [which is possible] or this is the first time someone has ever used a disposable camera in this fashion for advertising. Which makes it that much cooler – it’s hard to come up with something very original these days.