20 responded to this post

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 patrick said on December 1st, 2006

so the usp is that you can stay in a hotel that is cheap but completely destroyed and crap?

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 Smivey said on December 1st, 2006

The first ad doesn’t read as something that’s broken until you see the rest of the campaign. And, yeah, what’s with the broken-is-good concept in the first place? I don’t see the positive message here.

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 DC1974 said on December 1st, 2006

It’s got sort of anti-establishment feel about it. The whole website is pretty clever and very funny. I think it works for those that might go to Amsterdam but don’t have a lot of money and don’t want to stay at some pampered Ritz experience. In fact, they actively reject that experience. And that lifestyle of pampered excess.

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 Deanna said on December 1st, 2006

I don’t understand how this sells the hotel at all. Who wants to stay at a cheap hotel where everything is broken? And what does “Unique Design” have to do with anything?

This is terrible terrible terrible.

Although I will say that subtract the fact that it is an advertisement trying to sell something and failing miserably – the layout, colors and images are great.

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 Deanna said on December 1st, 2006

and there is nothing anti-establishment about broken things. You’ll have to fill me in on how that works, DC1974.

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 Ben said on December 1st, 2006

Hm, this one misses the mark. And not just misses the target, pretty much the whole target range, and the barn it is attached to.

That being said, the aesthetic is nice for something modern and simple.

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 Jerome Dahdah said on December 1st, 2006

I just checked the website, hilarious stuff. I’d actually stay there out of pure curiosity. It seems like they are catering more for the adventurous rather than people just looking for a cheap stay (never mind luxury). Sadly, the print ads feel like they were done as an after-thought, they barely touch on the clever image that the website conveys.

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 Rob said on December 1st, 2006

I think they just want to say that you don’t need all those perfect things in a hotel to be unique, it’s also a hotel to overnight or so, or stay 1-2 days but not for a week. So you don’t have to overpay yourself for something you won’t use/won’t see alot

but still, it catches the attention, but that’s it :s

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 Freddy said on December 1st, 2006

Check out their previous campaigns here:

http://www.adverbox.com/index.php?s=hans+brinker

You can see how its consistant with the previous ones. Probably should have mentioned this before.

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 Deanna said on December 1st, 2006

Freddy – The can’t get any worse, but we’ll do our best – now that is funny, clever & anti-establishment.

However it doesn’t help these ads you’ve shown us from stinking.

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 H said on December 2nd, 2006

I’m really getting sick & tired of these pointless blogs. All the posts here mark the quality and the level of discussion we (the internet folks) can have. It’s really discouraging to see how people don’t understand an idea or refuse to understand an idea. So they start to OVER-analyze the idea. I don’t know if everybody here is a creative but you guys sound like genuine accounts or even conservative clients. For the record: I haven’t got anything to do with these prints or this post. In fact I don’t even like these prints and agree with Deanna that the previous campaign was much better. I just wanted to point out this constant failing of ‘blog’ judgement and giving your opinion, just to have an opinion. These are discussions that lead to absolutly nothing. Which is a real shame and I’m afraid that the spirit of a Cannes judging isn’t far from what goes on here. A shame.

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 Jerome Dahdah said on December 2nd, 2006

H, if in design, people don’t understand an idea, it’s a failed design. Design serves function, and this one is obviously not working (at least not as well as the previous ads, as you yourself stated). Also, I don’t see anyone over-analysing anything. Discussion is a fundamental of design progress, I don’t see how they “aren’t leading to anything”. If anything, readers (such as myself) are taking some valuable viewpoints that will help them in their further work.

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 Zed said on December 3rd, 2006

Hi, this ad made me smile, and upon reading the negative comments, it made me smile more, in that it was willing to alienate a portion of the demographic (and possibly paying customers!) so as not to be condescending — I’m sure they could have “fixed” the ad by clarifying that their furniture and hospitality services aren’t actually broken, and added contrasting reference images to show exactly what they’re satirizing, but that sort of audience-handholding is far more insulting than helpful. If it fails, at least it fails honorably. Good on them.

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 Primal said on December 3rd, 2006

I’ve been to this hostel in Amsterdam…
It really sucked… Met some pretty cool people there..
And in comparison to some other hostels, it wasn’t that bad…

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 Deanna said on December 4th, 2006

H, I fail to see how the intent of this blog:

“This site is there to start a conversation, to inspire, to enjoy great work, or to just talk about what your views are,” ~ the about section of this website

is lost in our comments. I’m pretty sure that stating one’s thoughts on an ad – even it they are a general overview such as “I like it” fails to communicate/spur good discussion. Not all blogs are going to be like Adfreak in their authors para upon para of opinion & judgment. If you want that – there are other blogs you can read. I’ve always liked this one because it’s very low key – and accepting of all opinions. Even if, like was stated in the Old Navy Logo comments, you might not be a professional in the creative arts or an expert in typography.

That said, you are entitled to your opinion on the quality of our comments. But I DO take a bit of offense at your line about us being conservative or not even professional creatives. I know I am. And just because I don’t think an idea that is aiming to be different but fails to communicate a message “brilliant” [such as, say this one] doesn’t mean I’m not a professional in this field – or that I may be “conservative”.

In fact – being overly critical of ideas spurs other, greater ideas. Or at least from the concepting sessions I’ve been at. You can’t accept that something is great just because it rocks the boat or is out of the box [or a billion other clichés.] Otherwise we’ll soon all be striving to be rebels instead of striving to be good. And when that happened you end up with ads fail on a massive scale, alienate an audience and make creatives look superior/stupid.

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 Deanna said on December 4th, 2006

correction on my line: “I’m pretty sure that stating one’s thoughts on an ad – even it they are a general overview such as “I like it” fails to communicate/spur good discussion.”

I meant to say: “I’m pretty sure that stating one’s thoughts on an ad – even it they are a general overview such as “I like it” does communicate/spur good discussion.”

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 Neena said on July 29th, 2007

Like Primal, I too have stayed at the “luxurious” Hans Brinker. THE worst hostel I stayed at during my study abroad, but I was hardly there for the one night–thank goodness. (If anyone is in Munich and looking for a hostel, definitely stay at A&O) The prints and website can only take you so far as to how it really is in person.

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 Katie K said on January 5th, 2009

When I look @ the ads
4 a Hotel dosn’t mean I’m
going 2 stay at some
hotel that has a few things that are
broken,Like a broken chair &
a broken fork or Chair that has only
3 legs & I might fall off of.

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