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Hard Rock Cafe

Agency: DDB, Oslo.

Original Illustrators Willing to Work for FREE!

Get your ad here for 30 days, for a ridiculous price.

15 responded to this post

Luciano Bitencourt said on December 21st, 2006

Great

MeDeA_ said on December 21st, 2006

WOW

i loved it!!!

…hard rock oslo…really cool…i’d like to spend some days in oslo…

have you seen it? the ring of the mother is in the right hand…

C.C. Chapman said on December 21st, 2006

This rocks! Scary as well, but rocks!

Dam said on December 21st, 2006

Neat !

Yulia said on December 21st, 2006

I hate it when clients insist on putting rings in ads… like what gives, everyone in the world is married or wants to be…. a personal pieve of mine.. The concept is ok, seen it before. Not crazy about baby and mother/stomach executions since it’s the same idea everytime, just with a different gimmick. Yawn. Oslo is cool though…

KeyLime said on December 21st, 2006

Yeah, why just a simple wedding band, but never a diamond ring??

MZ said on December 21st, 2006

I agree, the ring sucks but overall the ad is amazing!

Ben said on December 21st, 2006

I don’t get it. Yes, I see something-or-other sticking out on either side of her belly button, but what the hell is it? I can’t tell.

I guess the implied headline is “If you’re pregnant with two protrusions on either side of your belly button, come to the Hard Rock Cafe in Oslo. But you must be married.”

Deanna said on December 21st, 2006

I love it. Different, clever visual for the message and a great way of pegging the target audience with a bit of a giggle.

Deanna said on December 21st, 2006

wow I totally missed the ring thing. Very very interesting….

Yulia said on December 21st, 2006

A stretch carried by nice photoshop work and photography. Boring art direction though…. Ok sooo she’s pregnant with the physical embodiment fo the Hard Rock cafe? I know I’m being super tough on this but I’m just not crazy about it. Is it the spawn of Satan? Strange light source and it looks like the boob on the left is chopped off.

Fat Fingers said on December 23rd, 2006

Very nice image, sexy and suggestive but at the same time the ring says ‘I’m spoken for . . . ‘.

It’s a surprise that the pregnant female form isn’t used more often in advertising.

tony said on December 26th, 2006

What a Copycat!
I saw this Ad last last year(Condom Ad)

Mike McGinty said on July 31st, 2007

This one’s okay, but the one I saw this morning really struck me. It was for the Hard Rock cafe, a picture of a fork with the middle two tines bent down (similar to the baby’s hands, above). It made me laugh out loud. I agree with all the comments about the ring…I’m over that. I don’t like it when advertisers don’t have the balls to have their ads reflect real life society. But I guess everyone can’t be Benetton.