OTTO
Model Eva Padberg personally presented the new Otto catalogue to thousands of homes across Germany. Whoever looked through the spyhole to see who was there saw Eva with the catalogue and the order number.
A little similar to the Papa Johns execution.
Agency: Kolle Rebbe, Germany.
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December 12th, 2006 at 10:17 am
Seen a pizza delivery one of these things before. It was identical but with out the tits and with more cheese. Nice use of media all the same.
December 12th, 2006 at 10:58 am
lol. dirty germans. pretty damned funny all the same.
December 12th, 2006 at 1:22 pm
How intrusive can you get…
December 12th, 2006 at 3:02 pm
the same than the pizza ad…don’t know..
if i’m a girl and i don’t care about Eva Padberg, i’ll not be so much happy seing her in my spy hole…
December 12th, 2006 at 3:08 pm
Yes, a similar concept was done for Papa John’s pizza earlier this year:
http://www.thecoolhunter.net/ads/PAPA-JOHNS-PIZZA-GETS-IT-RIGHTS/
December 12th, 2006 at 3:12 pm
Blonde bombshell, ordinary ad.
December 12th, 2006 at 4:57 pm
[...] Nette Idee von Kolle Rebbe, [...]
December 12th, 2006 at 6:08 pm
Does anyone really use spy holes anyway?
December 12th, 2006 at 7:23 pm
Ok, it was done before. So to us, I mean us working in advertising it doesn’t look that innovative.
But I don’t think this is the point. As a consumer I would feel surprised and curious to find such an ad attached to my door.
Yes, it’s intrusive, but less than the dozen of leaflets we receive in our (offline
mailboxes everyday. What do you think?
December 13th, 2006 at 4:17 am
Da hat Kolle Rebbe einfach mal geklaut. So sind die Deutschen Werber halt. : )
December 13th, 2006 at 5:01 am
please, kollerebbe…
try to think of sth. on your own and stop stealing good ideas!
you suck!
December 13th, 2006 at 5:34 am
it´s not just the germans, man …
December 13th, 2006 at 12:18 pm
Hmm.. Am I the only one wondering how many doors do have spyholes?
December 13th, 2006 at 6:12 pm
Martina, I bet you look good on the dancefloor
December 14th, 2006 at 6:04 am
ok…erklärung für die dummen:
beides wurde zur gleichen zeit beim cannesfestival eingereicht, nur war den internationalen juroren OTTO kein begriff, so dass es nur für eine shortlistplatzierung reichte. für die pizza gabs bekanntermaßen gold, so kanns gehen.
manchmal macht eben der kunde den unterschied und nicht die idee…
December 14th, 2006 at 6:23 am
Both ideas were submitted to the Cannesfestival at the same time. The only problem was, that the client “OTTO” wasn’t known by most of the people in the international jury. So it achieved only a placing on the shortlist. The Pizza achieved gold, as you all know.
Sometimes the client makes the difference not the idea…
December 14th, 2006 at 9:28 am
[...] Link innen: Advertising/Design Goodness [...]
December 14th, 2006 at 9:43 am
Martina—I agree it’s no less intrusive than the tons of useless pap i find in my mailbox every day. The only downside is if the adhesive leaves a mess or pulls off paint.
Not the first tiny person for a spyhole, but these are a nice way of breaking out of the traditional junk mail realm. For now.
December 15th, 2006 at 11:52 am
@bernd 79@kollerebbe
nett das du versuchst euren diebstahl zu verharmlosen, aber
1. ist die Pizza variante laaaange vor eurem plagiat duch sämtliche werberblogs gewandert
2. gabs eine ähnliche idee schon jahre vorher von S&F für die Süddeutsche Zeitung (Entdecker gesucht) und die kannte mit sicherheit jeder in Deutschland… egal habt ihr euch gedacht schicken wirs einfach nach cannes da wird so keinem auffallen….
December 15th, 2006 at 6:38 pm
Wow! Hot blond with big knockers! How original!
The idea is more appropriate for a pizza delivery guy.
December 15th, 2006 at 8:22 pm
Thousands of spyhole-equipped apartments in Germany? Wow, that’s almost a hundred street numbers. Incredible market penetration.
December 15th, 2006 at 9:51 pm
My final comment on this. One thing that makes this a weaker idea than the pizza one is that you get pizzas deliverd to your door by pizza blokes. You don’t, however, get magazines delivered to your door by gorgeous women in bikinis.
If you do, I want to live on their paper round.
December 18th, 2006 at 6:36 am
Kolle Rebbe sucks. Or did anyone ever wonder, why they only have on-hit-wonders, but all their day-to-day-ads almost always make everybody vomit instantly.
December 19th, 2006 at 6:12 pm
dove spoof and eva delivers otto catalog…
we all know about retouching of pictures nowadays or the “photoshop diet” how andreas used to call it. in october reginald pike launched a spot showing the behind-the-scenes make-up and retouche job for a spot called dove evolution by yael staav prom…
January 2nd, 2007 at 8:35 am
[...] Otto Advertising - Una simpatica campagna pubblicitaria porta a porta. [Via Adverblog] [...]
January 2nd, 2007 at 11:40 am
[...] [Via Adv/Design Goodness and Adverblog] [...]
September 8th, 2008 at 12:20 am
[...] A/D Goodness a clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany (and [...]
October 15th, 2008 at 8:41 pm
[...] A/D Goodness a clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany (and [...]