14 responded to this post

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 artbitz said on December 20th, 2006

That’s hilarious. Great concept and execution. I like the last one the best.

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 VonK said on December 20th, 2006

Yeah, these are great.

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 Yulia said on December 20th, 2006

very french. very great.

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 Yulia said on December 20th, 2006

ps.. who’s the photographer on these?

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 MeDeA_ said on December 20th, 2006

little dogs are so sweet…really funny…good ad!

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 Sam H said on December 20th, 2006

Nice photography, nice(ish) idea, poor copy.

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 LAZ said on December 21st, 2006

so-so idea, but beautifully executed. thumbs up to the photographer :)

/LAZ

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 Nigel said on December 21st, 2006

Great work, I like the attention to detail, especially the strong heavy leashes.

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 htcmi said on December 21st, 2006

really funny :)

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 Deanna said on December 21st, 2006

Love the implied diagonal lines in the photography. A great way of adding the drama and scale – making the little dogs seem even little-er.

Though I was sad to read the copy and see it was only selling an idea of “stronger teeth if you use this.” Seems to me the imagry is saying “use this and your little punk dog can take over big dog jobs.” I really thought it would be for a dog food – not a dog bone.

Saying that – perhaps the dogs should be snarling & showing thier teeth? Or biting something? Or somehow illude to teeth in what the dog is doing? It’s just that small dogs aren’t used for those jobs because thier teeth are weak but because they don’t really have enough weight to them.

That or change the product to Pedegree small breed food.

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 Paul said on December 22nd, 2006

I hate.
I can’t understand why you love only ideas, and not advertising?
All what vervroegen does, is fake.
This is not a student contest that we are doing every day. It’s advertising.
Bill Bernbach did much better on real ads.

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 catz said on December 25th, 2006

nice, but it needs a better copy…

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