Yeah, these are great.

ps.. who’s the photographer on these?

Nice photography, nice(ish) idea, poor copy.

Great work, I like the attention to detail, especially the strong heavy leashes.

Love the implied diagonal lines in the photography. A great way of adding the drama and scale – making the little dogs seem even little-er.

Though I was sad to read the copy and see it was only selling an idea of “stronger teeth if you use this.” Seems to me the imagry is saying “use this and your little punk dog can take over big dog jobs.” I really thought it would be for a dog food – not a dog bone.

Saying that – perhaps the dogs should be snarling & showing thier teeth? Or biting something? Or somehow illude to teeth in what the dog is doing? It’s just that small dogs aren’t used for those jobs because thier teeth are weak but because they don’t really have enough weight to them.

That or change the product to Pedegree small breed food.

nice, but it needs a better copy…