Pedigree
Agency: TBWA, Paris.
Posted in Print 
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December 20th, 2006 at 11:22 am
That’s hilarious. Great concept and execution. I like the last one the best.
December 20th, 2006 at 12:37 pm
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December 20th, 2006 at 1:04 pm
Yeah, these are great.
December 20th, 2006 at 1:11 pm
very french. very great.
December 20th, 2006 at 1:11 pm
ps.. who’s the photographer on these?
December 20th, 2006 at 6:00 pm
little dogs are so sweet…really funny…good ad!
December 20th, 2006 at 11:59 pm
Nice photography, nice(ish) idea, poor copy.
December 21st, 2006 at 3:37 am
so-so idea, but beautifully executed. thumbs up to the photographer
/LAZ
December 21st, 2006 at 11:46 am
Great work, I like the attention to detail, especially the strong heavy leashes.
December 21st, 2006 at 4:54 pm
really funny
December 21st, 2006 at 4:55 pm
Love the implied diagonal lines in the photography. A great way of adding the drama and scale - making the little dogs seem even little-er.
Though I was sad to read the copy and see it was only selling an idea of “stronger teeth if you use this.” Seems to me the imagry is saying “use this and your little punk dog can take over big dog jobs.” I really thought it would be for a dog food - not a dog bone.
Saying that - perhaps the dogs should be snarling & showing thier teeth? Or biting something? Or somehow illude to teeth in what the dog is doing? It’s just that small dogs aren’t used for those jobs because thier teeth are weak but because they don’t really have enough weight to them.
That or change the product to Pedegree small breed food.
December 22nd, 2006 at 6:02 am
I hate.
I can’t understand why you love only ideas, and not advertising?
All what vervroegen does, is fake.
This is not a student contest that we are doing every day. It’s advertising.
Bill Bernbach did much better on real ads.
December 25th, 2006 at 12:20 am
nice, but it needs a better copy…
January 7th, 2007 at 3:01 pm
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