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Peta

Agency: McCann Erickson, Portugal.
Found at: The Hidden Persuader.

Get your ad here for 30 days, for a ridiculous price.

28 responded to this post

Jerome Dahdah said on December 4th, 2006

I’m not up-to-date with the North American standards, is it OK to say “shit” publicly nowadays? I don’t have a problem with it, we use it all the time here in Germany, I’m just a bit curious since they usually bleep everything else.

Freddy said on December 4th, 2006

Its not north american… its from portugal

Krisjan said on December 4th, 2006

The chickens are not boiled alive…if it’s any consolation.

Scott said on December 4th, 2006

ya, but does it taste good?

As for the ad… its a little hard to follow. The words don’t flow together very well. Maybe if they used some comma’s?

anonybody said on December 5th, 2006

please stop giving People for Euthanizing The Animals free press

devilsadvocate said on December 5th, 2006

its still finger lickin good though.
The chicken NOT the ad.

Deanna said on December 5th, 2006

oh Peta. I can never decided if the passion they insist on putting in their advertising is helpful or harmful to their message & image.

Sam said on December 5th, 2006

To be honest, with all the expletives, the ad leaves a bit of a bad taste in my mouth. Also, I agree with Scott – the over use of line breaks and lack of commas make the ad a bit hard to swallow. In fact, the whole layout of the add is a bit of a dogs dinner.

Hugh G. said on December 5th, 2006

They should fire their writer for not putting commas in there. That’s just bad writing, mister.

Jon said on December 5th, 2006

FYI this was an open brief for ygaward.com – young guns.

The Other Hugh G. said on December 5th, 2006

The commas aren’t the problem. The fact that it’s a ripoff of SouthPark is. “Slaughtered Baby Cows!?”

susann said on December 5th, 2006

doesn’t give me anything, totally forgettable.

ToddP said on December 5th, 2006

This is worse than putting the Colonel in an apron, but not by much.

mmmmmmmm…boiled alive then fried chicken.

Blaze said on December 5th, 2006

Yeah this doesnt look real. It’s a bit harsh too. KFC lawyers would get rid of this very quickly if it was real.

Jochen said on December 6th, 2006

I agree that this is not a very good ad. In fact – it sucks!
I don’t think they shoud’ve used commas though to make this better. dashes would make this easier to get.

FYI:
If I ever had a brief from PETA or a pitch, I would refuse to work on it. Those people are maniacs!
Please visit http://www.animalscam.com and see for yourselves.

Here’s just one unbelieveable statement from the president of PETA, Ingrid Newkirk:
“Six million people died in concentration camps, but six billion broiler chickens [emphasis added] will die this year in slaughterhouses.”

Deanna said on December 6th, 2006

Yes – clearly it’s a fair comparison of holocaust and chicken farms. See – this is exactly what I mean – if you love a good intense-and-usually-ridiculous fight then PETA’s your group. But if you’re normal [and even an animal lover] why would you want to associate yourself with such crazies.

Sam said on December 6th, 2006

I’m eating a KFC as I type this – Zinger Tower meal, two wings, a piece of corn, large fries and a large Sprite. All for less than a fiver. Finger lickin’ good and kind on the wallet too. Mmmmmmmmmm!

zeek said on December 6th, 2006

I don’t get it..

Bob said on December 6th, 2006

I like my KFC on top of baby seal.

Harhar said on December 6th, 2006

It’s not that new and it’s not as genius as the “Toys aren’t us.” (Someone have a link to it?) And i agree with the opinions about the typical aggresive pose of organisations as PETA. It shows it’s student work.

Jro said on December 7th, 2006

>>â€œSix million people died in concentration camps, but six billion broiler chickens [emphasis added] will die this year in slaughterhouses.â€

geoff said on December 7th, 2006

Ah, PETA – using people’s ignorance as leverage for their cause. In Canada, KFC buys their chicken’s from chicken suppliers. Chicken suppliers buy from chicken farms or use their own chicken farms. Yep, KFC chicken and the chicken you buy from a grocery are the same. If PETA was honest, they’d campaign against chicken farmers using inhuman practices and not KFC.

Jro said on December 8th, 2006

peta campaigns against any kind of slaughter of animals, chicken farmers and the companies that buy their product (kfc). Like everything else (religion, politics, etc), extremism and fundamentalists like PETA usually only hurt their cause. and this ad sucks.

Mark said on January 6th, 2007

So it’s now KSSLISGMBAATFC????? LOL

Mark said on April 29th, 2008

PETA has been very successful in their campaigns to improve the treatment of animals at the suppliers of the biggest companies, including McDonalds and Burger King. KFC can pressure the supplier – that’s why PETA is focusing on KFC.

And yes, sadly, the throat-slitting blade misses its mark routinely, as you can see in countless undercover investigations, and so a significant percentage of animals are dropped into the feather and hair removal tanks alive and conscious.

Lizzy said on July 13th, 2009

You people disgust me. Your laughing about the way they murder animals! If you don’t like peta thats one thing but to say your eating kfc right now and laughing about how good meat taste you should be ashamed of yourself. I can’t wait till you fat ass meat eating pieces of shit die from a heart attack one day. I hope its a painful death.