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Sorry, but these ads suck. It’s incredibly difficult to see what the objects are in the foliage – and, besides that, the headline isn’t that great.
Just my opinion.
Yeah, I like them too, though I can’t really agree with you about the dead body part, haha.
Seems like every time I cut my lawn or trim the bushes I find similar things.
scary… too blaire witch for me.
this is on a thin lin. Could work out great could not work at all.
I think it’s good. Must be in a magize defenitly not an a bill bord. Cause it takes time to find out what the ad is for. In a magazine i gues i draws enough atantion for people to start wondering what the product is.
i found out with the chainsaw. the lawnmoyer is not very reconiseble for me
I suppose it *could* work for me if I knew what STIHL was. But i suppose it must be a well-known something wherever this ad is run, ne?
I’m with Kit – I like the concept but I too think the imagery is a bit unnerving. For me, it’s mostly the darkened and unusually intense colors of the foliage.
I do like how unusual a compare between the finding of toys and the product of STIHL is. I like it because it’s unusual and sells the product well enough to me – even though I have no want/need for chainsaws and line-trimmers.
But I wonder how the target audience of men relate to the concept. Do guys generally have a heart-tugging moment when running across an old favorite toy – like gals do? Dunno that I’ve seen my boyfriend [a STIHL user] get overly sentimental over a stuffed bunny or deflated soccer ball.
Should have ditched the first headline you wrote down. They unnecessarily creep me out.
I think the idea is good, but the “crappy snapshot with flash” look makes me work too hard to find the memory-triggering object.
Hint: The third ones a Rubiks Cube.
My mistake the FORTH ones the Rubiks Cobe.
I meant to say Rubiks Cube.
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I like them even though I find them unnerving. One half expects to see a child’s body just a little deeper in the thicket.
Maybe that’s just too much CSI speaking.