Timberland Canvas
Timberland and Arnold Worldwide sponsored some New York street art, via leather billboards in Manhattan, Brooklyn and the Bronx. Yes, the billboards are made of “iconic boot leather,” as Timberland calls it, and they were street-treated in “live” sessions, by artists like Alan Ket in Brooklyn.
There’s a web tie-in at 10061.com , which is all about self-expression and community, where visitors are encouraged to upload artwork, films, writing, photography and what have you at a User Gallery. One such artist will be chosen to work with Timberland designers to develop a signature boot.
Agency: Arnold Worldwide, Boston.
Posted in Outdoor 
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December 19th, 2006 at 9:32 am
Ooooh my god. nice idea but the “street-treated” style is everything but not street-treated. it’s the worst kind of toy-graffitti i’ve seen in the last few years. hope that they don’t choose this wannabe writer to create a signature boot….
December 19th, 2006 at 11:11 am
yeah.. that graffiti is way cheesy.
December 19th, 2006 at 12:32 pm
I agree with both of you.
December 19th, 2006 at 3:30 pm
In South Lake, Bervely Hills or Washington DC streets it’s very crazy. in Manhattan, Brooklyn and the Bronx, one more visual pollution…..
December 19th, 2006 at 9:23 pm
im gonna stop buying TBLNs……..
December 20th, 2006 at 7:55 pm
Trenier rocks… check out his nike work. Is Timberland making boots from the leather?
December 20th, 2006 at 11:58 pm
Shite